Lisa Ljungdahl
Kansas City,MO
Summary
Highly skilled eCommerce Specialist dedicated to achieving and surpassing sales goals. Committed to driving business growth through innovative solutions and strategic execution.
Overview
17
17
years of professional experience
Work History
Amazon Marketplace Specialist
Open Road Brands
07.2020 - Current
- Accountable for all sales metrics and Amazon site performance. Provide comprehensive reporting for forecast analysis and ad-hoc reporting, facilitating data-driven decision-making processes.
- Achieve continued success with a 50% year-over-year increase in sales from 2022 to 2023, showcasing a proven track record of driving revenue growth.
- Contribute to new product development and oversee all aspects of new product activations and listing optimization for a diverse catalog of over 1500 unique items.
- Leverage Amazon tools including A+ Content and Brand Store page to enhance product visibility and brand presence, resulting in improved sales performance and customer engagement.
- Manage all aspects of PPC ad campaigns, ensuring optimized performance and maximum return on investment.
- Develop and maintain the overall eCommerce pricing model, aligning pricing strategies with market dynamics and business objectives to drive profitability.
- Implement effective inventory management strategies to optimize inventory levels both in-house and at Amazon warehouses, minimizing aged inventory fees and ensuring consistent product availability.
- Oversee day-to-day operations of the Amazon business, monitoring brand health, account health, and performance metrics to identify areas for improvement and optimization.
- Cultivate and nurture relationships with key licensors to maximize sales opportunities and secure strategic partnerships.
Marketing Coordinator
Posty Cards
01.2007 - 01.2020
- Developed and executed an email marketing campaign utilizing Salesforce Marketing Cloud and MailChimp, overseeing all aspects from email design to list management and strategy development.
- Played a key role in the design and implementation of print marketing materials including catalogs, postcards, and promotional materials, contributing to enhanced brand visibility and customer outreach efforts.
- Managed the inventory of thousands of greeting cards, overseeing the introduction of hundreds of new designs annually, demonstrating strong organizational and product management skills.
- Contributed to the design and maintenance of the eCommerce website, ensuring a seamless and user-friendly online shopping experience for customers.
- Introduced the implementation of an Amazon sales strategy, leading to a one-year 225% increase in sales through the Amazon channel.
- Developed a new Access database to manage and analyze sales data on an ongoing basis, enabling data-driven decision-making and optimization of sales strategies.
- Designed customer surveys and conducted thorough analysis of results to enhance the customer experience and strengthen brand management efforts.
- Coordinated and implemented social media strategies across platforms including Facebook, Twitter, and LinkedIn, driving brand awareness and customer engagement.
- Contributed to the development of digital marketing strategies including SEO and PPC advertising, optimizing online visibility and driving website traffic.
- Recruited, coordinated, and supervised a college-level marketing internship program each summer.
Education
Bachelor of Arts in Business Administration - Marketing -
Truman State University
Kirksville05.2005
Skills
- Amazon Seller Central
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Teams
- NetSuite
- PPC ad campaign management
- Sales analysis
- Inventory management
- Project management
- Process improvement
- Attention to detail
- Analytical thinking
- Business planning
- Customer experience
Timeline
Amazon Marketplace Specialist
Open Road Brands
07.2020 - Current
Marketing Coordinator
Posty Cards
01.2007 - 01.2020
Bachelor of Arts in Business Administration - Marketing -
Truman State University
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