Digital Content Marketing
LISA LOEFFLER
Digital Marketing Experience + Operations
Seattle,WA
Summary
Performance-driven Digital and Content Marketing Professional skilled in creating and implementing marketing plans and leading campaign launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
Overview
2
2
Certifications
23
23
years of professional experience
Work History
President + Founder
Genuine Media
Seattle, WA
08.2008 - Current
- Develop buyer-centric journeys and shape brand narrative that resonates and drives resonance and brand engagement.
- Develop innovative B2B/B2C marketing and content strategies to facilitate business expansion.
- Lead digital and content marketing programs and collaborate with client marketing (US & global) teams to identify, create and deliver compelling content across earned, owned and paid channels.
- Optimize value proposition and messaging for various audiences, and support teams in developing assets, roadmaps, playbooks that improve conversion across channels.
- Investigate competitors, trends and market climates relative to clients to unveil opportunities, market positioning and ROI.
- Implement SEO, organic, paid and social media campaigns that support brand voice, drive user engagement and address all stages of customer journey.
- Collaborate with engineers, designers, sales, agencies, customer service and vendors.
- Develop, prepare and communicate analytics/data dashboards, findings, and recommendations to leadership and stakeholders.
Marketing Director
Nimble, SaaS CRM Software
Santa Monica, CA
05.2018 - 05.2019
- Developed product GTM strategies including value proposition, branding, positioning, messaging, customer personas, channel strategy, sales enablement & DemandGen.
- Implemented and strategically expanded business channel partnerships and program initiatives.
- Worked with developers, product marketers, sales team, stakeholders to develop content to attract new customers and support audience's needs.
- Ideated content marketing plan growing inbound organic website traffic 60%, organic keyword acquisition 50%, new blog traffic 67% and YouTube subscribers 400% in 7 months.
- Leveraged direct marketing, channel partnerships and social media platforms to maximize marketing strategy success.
- Increased domain authority 9 points with on-page SEO optimization in 7 months.
Content Marketing Consultant
USC Keck Medicine, World-renowned Medical Center
Los Angeles, CA
03.2014 - 08.2016
- Orchestrated content marketing and social media programs across all Keck Medicine networks to humanize leadership and physician visibility to public/stakeholders and increase advocacy.
- Assisted in development of content and social media programs previously unrepresented to increase audience engagement by 134%.
- Created and managed executive thought leadership communications and content program.
Content Marketing Strategist
Convince & Convert
Bloomington, IN
01.2011 - 12.2015
- Partnered with marketing teams of leading US brands to generate social media and content marketing audits, and content gap/competitive audits to increase online visibility + search.
- Managed client digital marketing and social media management programs, including counsel and training around online marketing and social calendar management, technology and tools.
- Produced 12 speaking events with participation of 2000+ digital marketing conference speakers.
Marketing Communications Manager
Northern Arizona University, NAU
Flagstaff, AZ
10.2006 - 07.2009
- Managed $1.5M advertising campaign for more than 35 campuses across Arizona contributing to increase student enrollment by 10-13% YOY.
- Developed University's first integrated award-winning social media program to 30k students including establishing brand voice, messaging, response guides, technology needs.
- Established relationships with University senior leaders and committee members of partnership programs that improved University relations among donors.
Education
Bachelor of Science - English & History
Arizona State University
Tempe, AZSkills
Market Analysis
Database Management
Competitive Analysis
Analytics And SEO
Team Leadership
Market Planning And Execution
Innovation
Market Understanding
Stakeholder Relations
Media Relations
Certification
Account Based Marketing (ABM) Certification: Advanced Issuing Authority (Demandbase)
SEO Fundamentals (SEMRush)
Software
Hubspot, SharpSpring, Databox, JIRA, Power BI, Wordpress, Google Adwords, Bing Ads, HTML/CSS, Google Analytics, Google Search Console, SEMRush, DeepCrawl, HotJar, Sprinklr, Sprout, Canva, Buffer, Lately, Hootsuite, BuzzSumo, Rival IQ, Facebook/Groups, Instagram, LinkedIn, Twitter, YouTube, Reddit, Quora, Zendesk, Basecamp, Slack
Timeline
Marketing Director
Nimble, SaaS CRM Software
05.2018 - 05.2019
Content Marketing Consultant
USC Keck Medicine, World-renowned Medical Center
03.2014 - 08.2016
Content Marketing Strategist
Convince & Convert
01.2011 - 12.2015
President + Founder
Genuine Media
08.2008 - Current
Marketing Communications Manager
Northern Arizona University, NAU
10.2006 - 07.2009
Bachelor of Science - English & History
Arizona State University
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