Lisa Lucas

• Awarded Kroger Marketing "Freshie Award" for dedication and problem-solving
• Led high-impact email marketing campaigns, managing a team responsible for deploying 3.82 billion emails in 2022
• Collaborated seamlessly with cross-functional teams to optimize customer engagement and campaign performance
• Utilized data-driven insights to refine communication strategies.

• Crafted comprehensive marketing project plans, including POS, packaging, and digital assets
• Efficiently managed concurrent projects, improving project management efficiency
• Streamlined tracking and execution by eliminating duplicative workflows.

• Developed end-to-end project workflows for 360-degree integrated campaigns, overseeing every phase from project initiation, concept creation, development, and approval to effective management of external partners
• Lead multi-disciplinary teams, effectively managing project timelines, budgets, and creative development
• Delivered all final project deliverables for variety of platforms, including digital media, websites, traditional advertising, and broadcast channels.

• Directed execution of digital and traditional marketing campaigns and promotions including creative development, coordination of cross-functional teams, defining project scope, establishing timelines, and proactively managing all client communications.

• Directed project management of multi-disciplinary team of 17 managing a $3 million grocery retail client
• Managed company wide implementation of new Project Management software, including, scoping, resourcing, timelines, and execution of all elements of digital, print, and social media campaigns.

Last Mile Food Rescue – Delivery Volunteer
Dave Thomas Foundation for Adoption – Marketing Support Specialist
Boy Scouts of America – Volunteer, Troop Leader
Council on Child Abuse – Fundraising Committee Member UC Darwin T. Turner Foundation Fundraising Campaign – Marketing Chair NCAA Women’s Final Four – Marketing Chair