Lisa Lux
Middletown,CT
Summary
Dynamic and results-driven marketing executive with 20+ years of experience, seeking to leverage extensive expertise in the CPG category and retail environment as a Vice President, Account Director. Proven track record in developing and executing successful omnichannel marketing strategies that drive revenue and brand growth. Passionate about aligning client objectives with innovative solutions to elevate brand presence and performance. Committed to fostering strong client relationships and leading high-performing teams to achieve exceptional results.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Vice President, Account Director
Arc Worldwide
01.2024 - Current
- Accounts: Burt's Bees, Brita, Cetaphil, Clorox, Differin, Fresh Step, Glad, Kingsford
- Achieved $230M in organic incremental revenue year-to-date
- Proactively manage project scope to exceed contribution margin expectations by 11%, through targeted cost reductions, and revenue enhancements
- Develop and implement annual shopper plans that drive commerce and deliver measurable results
- Lead the shopper channel within an integrated agency team
- Inspire three direct reports, and two mentees to excel through impactful leadership and mentorship
Account Director
Arc Worldwide
Westport, CT
05.2017 - 12.2023
- Accounts: Cetaphil, Differin, Family Dollar, Avent, Norelco, Sonicare
- Orchestrated the annual planning process for 2023 and 2024 Shopper Marketing initiatives for Cetaphil and Differin
- Achieved $575M in incremental revenue in FY22
- Provided ongoing thought leadership and identified service expansion opportunities, resulting in a 17% increase in revenue over FY21 goals
- Directed the development of annual, seasonal, and ongoing Shopper Marketing programs for the Family Dollar account, serving as the trusted AOR for Digital, Social, Email, and Shopper work streams
- Drove strategic planning, sell-in, and execution of sales-driven Shopper Marketing programs across key retailers in Philips' portfolio, managing a $4.28MM gross revenue budget
Shopper Marketing Account Executive
OwnerIQ
New York, NY
02.2017 - 04.2017
- Programmatic Advertising Sales
- Identified qualified prospects from personal and professional contacts to pitch OwnerIQ's 2nd party data platform
- Developed a pipeline of $500M+ in two months time
Account Director
Mosaic Shopper
Norwalk, CT
09.2013 - 12.2016
- Accounts: Client Dev, McCormick, Sunny D, Godiva, Stonefire, Asurion
- Partnered with Acosta retail sales leads, Mosaic experiential team, and agency senior leadership to identify new business opportunities and deliver strategic shopper marketing proposals to potential clients
- Grew relationships with new and existing clients by meeting with client executives to discuss their current business challenges and provided thought leadership on category and competitive landscape
- Directly managed $1.5MM in revenue
- Supervised and mentored three direct reports
Account Supervisor
TracyLocke
Wilton, CT
03.2010 - 09.2013
- Accounts: PlayStation and Pepsi International, Brands, Shopper Marketing, and Foodservice
- Managed $2.3MM across Foodservice Travel & Leisure, Workplace, Rec & Retail, and Channel Marketing customers
- Provided client support in a Customer Marketing Manager capacity to Foodservice Director
- Identified long-term, strategic partners for PlayStation and sold in programs to support big bet initiatives including Subway 'Taste For Adventure,' delivering 125MM impressions in October 2011 for Uncharted 3: Drake's Deception; one of the most critically acclaimed video games
Senior Account Executive
TracyLocke
Wilton, CT
10.2007 - 03.2010
- Accounts: Pepsi-Cola North America; Mountain Dew, Mug Root Beer, Sierra Mist, Tava
- Leveraged Mountain Dew's gaming platform to develop a strategic partnership with Halo 3, the most anticipated game of 2008, to launch the LTO product line extension, Mountain Dew Game Fuel, which sold 8MM cases in a 12-week period
- Developed the Sierra Mist Cranberry Splash reindeer campaign radio spots featuring celebrity comedians, Jamie Kennedy and Todd Glass - spot received The Advertising Club of Connecticut bronze award
- Led pro bono initiative in support of EQUAL, PepsiCo's employee diversity network that provides awareness, education, resources and support for the LBGT community
Account Executive
TracyLocke SoHo
New York, NY
04.2005 - 10.2007
- Account: Pepsi International
- Developed global marketing initiatives and platforms, created promotional extensions and partnered with cross-functional agencies worldwide to deliver fully integrated Gatorade and Pepsi Football programs with billing upwards of $1MM
- Managed relationships with global football talent to design customized Pepsi Football packaging
- Key role in execution and participation of taskforce meetings with global business unit leaders
Assistant Account Executive
TracyLocke
Wilton, CT
07.2004 - 04.2005
- Account: Pepsi International
- Served as executive agency liaison to concept, develop and execute strategic global programs and toolkits for multiple Pepsi Line Extensions and Innovations
- Planned and managed photo shoots for POP needs
Project Manager
TracyLocke
Wilton, CT
10.2002 - 07.2004
- Accounts: Pepsi-Cola North America, Grand Marnier
- Managed timelines, production and budgets for multiple programs
- Mentored and trained new Project Managers
Traffic Coordinator
Brann Worldwide
Wilton, CT
05.2001 - 12.2001
- Account: IBM
- Liaison between inter-agency departments
- Managed workflow from project initiation through execution
Education
Bachelor of Science - Business Administration
Salve Regina University
05.2001
Skills
- Business Storytelling
- Client Relationship Building
- Complex Problem-Solving
- Contract Negotiation
- Cross-functional team leadership
- Performance metrics analysis
- Shopper Marketing Best Practices
- Training and mentoring
Affiliations
- Travel
- Snowboarding
- Surfing
Certification
Scotwork Negotiating Foundation Workshop, September, 2024
Timeline
Vice President, Account Director
Arc Worldwide
01.2024 - Current
Account Director
Arc Worldwide
05.2017 - 12.2023
Shopper Marketing Account Executive
OwnerIQ
02.2017 - 04.2017
Account Director
Mosaic Shopper
09.2013 - 12.2016
Account Supervisor
TracyLocke
03.2010 - 09.2013
Senior Account Executive
TracyLocke
10.2007 - 03.2010
Account Executive
TracyLocke SoHo
04.2005 - 10.2007
Assistant Account Executive
TracyLocke
07.2004 - 04.2005
Project Manager
TracyLocke
10.2002 - 07.2004
Traffic Coordinator
Brann Worldwide
05.2001 - 12.2001
Bachelor of Science - Business Administration
Salve Regina University
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