Summary
Overview
Work History
Education
Skills
Timeline
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LISA MARIE SMITH

Allen,United States

Summary

I am an experienced hospitality and leasing professional with a strong background in sales, operations, revenue management, customer service and administrative support. I am in search of a challenging opportunity that will allow me to utilize my experiences and strengths for the benefit of the company as well as personal growth and professional advancement.

Overview

10
10
years of professional experience

Work History

Leasing Consultant (lease-up experience)

ZRS Management
10.2022 - Current
  • Perform all sales and leasing activities to achieve the community’s revenue and occupancy goals by greeting and qualifying prospects, conducting community tours and showing apartments, processing applications, credit screening, and criminal background checks, preparing the lease and move-in package and ensuring a smooth resident move-in and lease signing.
  • Process all required administrative forms, leases, and related information on time.
  • Provide quality customer service and timely response to resident requests and complaints; help residents and prospects before, during, and after leasing an apartment.
  • Maintain relationships with all apartment locator services and local businesses to provide informational material.
  • Maintain ongoing resident retention program under the direction of the Community/Leasing Manager. Shop competition regularly.

Leasing Specialist (lease-up experience)

The Lofts at Watterscreek
10.2017 - 09.2022
  • Perform all sales and leasing activities to achieve the community’s revenue and occupancy goals by greeting and qualifying prospects, conducting community tours and showing apartments, processing applications, credit screening, and criminal background checks, preparing the lease and move-in package and ensuring a smooth resident move-in and lease signing.
  • Design and execute marketing activities to create and drive traffic to the community, including implementing resident referral and employer outreach programs, using internet marketing tools (Craigslist, Facebook, e-mail, and other websites), and following other community-specific marketing plans, drives and special programs.
  • Use the on-site property management software (Yardi, LRO, Knock & etc.) to track apartment availability, record traffic and leasing activities, manage resident and prospect data, and capture critical demographic and other information about existing and future residents.
  • Execute and perform activities in support of the community’s lease renewal program by preparing lease renewal letters and packages for residents, meeting with and contacting renewing residents in advance of move-out dates, and ensuring that lease renewal documents are signed and implemented on time.
  • Inspect apartments prior to resident move-in and ensures apartments are in move-in ready condition and scheduled any outstanding item to be addressed with the maintenance team.

Director of Sales & Marketing (pre-opening experience)

Hyatt Place Dallas/Allen
06.2016 - 09.2017
  • Assess the market potential and develop new business opportunities while at the same time increasing revenues from existing customers.
  • Conduct and continuously update local market research. Develop and execute hotel’s marketing plan.
  • Achieve and exceed the Revenue targets for the hotel.
  • Prepare and implement the hotel’s annual Sales and Marketing plan, make sales calls to Key accounts and potential clients, and capitalize on all revenue opportunities.
  • Aggressively pursue revenue goals and effectively utilize yield management and revenue maximization tools.
  • Ensure good standing in the community by developing and maintaining relationships with the Chamber of Commerce, Convention and Visitors Bureau, other hotels, local schools, local government and other community and civic organizations.
  • Work closely with the Front office and Housekeeping staff to ensure that the hotel meets/exceeds brand standards for guest satisfaction.

Director of Sales

Holiday inn Express & Suites Dallas/Allen
01.2015 - 05.2016
  • Develop and maintain relationships with key clients in order to produce group and/or corporate business.
  • Responsible for acquiring and maintaining a solid base of customers and for attaining a high occupancy and level of profitability.
  • Direct the scheduling of conventions and group activities at the hotel, coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.
  • Develop and maintain good relationships with officials and representatives of local community groups and companies and attend after hour functions to generate corporate, group and leisure business.
  • Execute hotel-level tactical sales and marketing plans to support overall system-wide sales plans/strategies and programs.
  • Provide sales training and development for all front desk personnel to ensure all guest inquiries and needs are consistently executed.

Education

Bachelor of Science - Hospitality & Business Administration

Stephen F. Austin
Nacogdoches, TX

Skills

  • Sales & Marketing
  • Customer Service
  • Customer Satisfaction
  • Multitasking
  • Closing Rational
  • Yardi - Proficient
  • OneSite - Proficient
  • KNOCK - Proficient
  • LRO - Proficient
  • Delphi - Proficient

Timeline

Leasing Consultant (lease-up experience)

ZRS Management
10.2022 - Current

Leasing Specialist (lease-up experience)

The Lofts at Watterscreek
10.2017 - 09.2022

Director of Sales & Marketing (pre-opening experience)

Hyatt Place Dallas/Allen
06.2016 - 09.2017

Director of Sales

Holiday inn Express & Suites Dallas/Allen
01.2015 - 05.2016

Bachelor of Science - Hospitality & Business Administration

Stephen F. Austin

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