Lisa Martin
Chandler,TX
Summary
Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
31
31
years of professional experience
Work History
Brand Strategist Manager
AccentCare
02.2020 - 07.2024
- Overhauled outdated recruitment branding materials with fresh design approach, boosting company image and attracting new candidates.
- Influenced positive changes within company culture by integrating core brand values into employee engagement initiatives.
- Improved social media presence by crafting engaging content and utilizing data-driven insights to reach target audiences effectively.
- Managed cross-functional teams to ensure timely completion of projects, contributing to overall brand consistency and effectiveness.
- Spearheaded rebranding efforts that resulted in revitalized brand identity resonating with both existing customers and new prospects alike.
Brand Delivery Strategist
AGILEONE
02.2016 - 02.2020
- Awarded Innovative Solutions Award in 2018.
- Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
- Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
- Conducted thorough competitor analysis to identify opportunities for product differentiation and market positioning.
- Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs.
- Engaged in continuous process improvement efforts that led to more efficient workflows saving both time and resources.
Creative Director
Ngenes Marketing DBA Allegra Southend
10.2007 - 11.2014
- Served as agent of record for Carolinas Healthcare Systems.
- Developed high-impact creative and promotional content for company campaigns from concept to completion.
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
- Created award-winning designs that effectively communicated complex concepts to diverse audiences.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Monitored industry trends to keep creative materials fresh and engaging.
- Built strong client relationships, leading to long-term partnerships and repeat business opportunities.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
Senior Designer
Raretype
01.2007 - 01.2008
- Graphic Designer/Art Director
- Created engaging presentations showcasing design work for client pitches, winning numerous high-value contracts
- Evaluated project scope and development schedule and collaborated closely with project owners to establish parameters.
- Organized digital assets library used by internal staff members by implementing proper naming conventions and categorization.
- Designed visually appealing marketing materials that resulted in increased brand recognition.
- Managed multiple projects simultaneously while maintaining strict attention to detail and adherence to deadlines.
- Streamlined design processes for increased efficiency and improved collaboration among team members.
Graphic Designer/Art Director
Vision Marketing Group, Inc
10.2003 - 10.2007
- Worked with local and national companies, producing marketing and promotional items for in-store and off-premise promotions
- Acted as agent of record for PepsiCo North America (including brands Pepsi, Frito Lay, Tropicana, and others), Atkins, and Swiss Army.
- Responsible for consumer promotions, Event Development/Implementation, Print Production, Sourcing and Manufacturing, Direct Response Advertising, Sponsorship Coordination, High-Resolution Retouching and Photocomposition, Incentive Catalog Design, production and fulfillment
- Led rebranding efforts from concept to execution, resulting in cohesive new brand identity that garnered positive industry recognition.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Produced high-quality product packaging designs that successfully captured target audience's attention and led to increased sales revenue.
- Received accolades from clients for consistently delivering exceptional design work within tight deadlines.
- Worked closely with copywriters to develop cohesive visual storytelling elements for print and digital campaigns.
- Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
Freelance Designer/Art Director
Self-Employed
05.1993 - Current
- Managed marketing and promotion projects for various clients
- Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Monitored progress of projects, keeping on schedule and within budget.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Developed artistic visual products while working within defined technical constraints.
- Managed workloads of design, illustration, print production, and digital creation to optimize productivity and timeliness of task completion.
Education
Bachelor of Arts - Graphic Design
American Intercontinental University
Associate of Arts - Visual Communication
Gibbs College, Connecticut
Skills
Project Management
Corporate storytelling
CRM Management
Creative Direction
Content Strategy
Creative team leadership
Strategic Thinking
Concept Development
Visual storytelling
Deadline-oriented
Marketing Communications
Brand Messaging
Team Development
Brand strategy
Social Media Strategy
Website Management
Corporate Design
Online and Web Content Design
Social Media Content Creation
Image Manipulation
Adobe Creative Suite
Teamwork Skills
Certification
Certification in Marketing Strategy, by SmashFly Transform Academy
Personal Information
Title: Creative Director / Brand Manager / Recruitment Marketing Manager
Timeline
Brand Strategist Manager
AccentCare
02.2020 - 07.2024
Brand Delivery Strategist
AGILEONE
02.2016 - 02.2020
Creative Director
Ngenes Marketing DBA Allegra Southend
10.2007 - 11.2014
Senior Designer
Raretype
01.2007 - 01.2008
Graphic Designer/Art Director
Vision Marketing Group, Inc
10.2003 - 10.2007
Freelance Designer/Art Director
Self-Employed
05.1993 - Current
Bachelor of Arts - Graphic Design
American Intercontinental University
Associate of Arts - Visual Communication
Gibbs College, Connecticut