Lisa Matile
Bradenton,Florida
Summary
Dynamic marketing professional with extensive experience in sports broadcasting and operations, specializing in digital marketing and brand management. Proven track record of developing strategic partnerships that enhance brand visibility and placement, while effectively tracking market trends to seize opportunities. Demonstrated success in driving market growth and profitability through strategic initiatives. A strong communicator and natural leader, adept at building high-performing teams and motivating personnel to excel.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Community Outreach Coordinator | Admin Asst
Hawkins Ash CPAs
La Crosse, USA
01.2023 - 09.2024
- This position honed my skills in marketing and community engagement while highlighting my ability to organize, plan, lead, foster participation, and create a successful team environment.
- Maintained existing and developed new partnerships with many local charity organizations to facilitate community involvement and awareness of non-profit missions and theatre events.
- Authored content of newsletters, social media postings, and educational brochures.
- Maintained accurate records of all outreach activities including contacts made and outcomes achieved.
- Attended networking events and served as an ambassador for organization's mission and vision.
Public Address Announcer/ Commentator
La Crosse Steam
La Crosse, USA
08.2017 - 08.2024
- Provided play-by-play and game information to keep live audiences informed and entertained
- Northwoods League, La Crosse Showtime (ABA League), River City Rough Riders (NLFL)
- Ensured that all announcements were made on time throughout the duration of an event.
- Researched subjects and prepared for live events, special programs and guest interviews.
- Announced promotional material during live events.
- Prepared and delivered traffic, sports and weather reports.
Regional Manager
TMart Brands
Wisconsin Dells, WI
05.2022 - 01.2023
- Operational management of five (5) locations.
- Managed operations, including inventory control, staffing levels, logistics, and customer service.
- Analyzed business performance data and forecasted business results for upper management.
- Developed and implemented strategies to increase market share in the region.
- Conducted regular meetings with district managers to discuss sales performance and provide guidance on improvement tactics.
- Monitored team progress towards achievement of goals and objectives set forth by executive management.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Resolved customer inquiries and complaints requiring management-level escalation.
- Participated in job fairs throughout the year to recruit qualified candidates for open positions in the region.
- Hired talented, trainable team members, and drove new business strategies to grow revenues.
- Trained staff on product knowledge, customer service techniques, sales strategies.
- Ensured compliance with all applicable laws related to employment practices within the region.
Sportscaster & Digital Marketing Specialist
Mid-West Family of Companies
La Crosse, USA
01.2021 - 03.2022
- Developed and implemented digital marketing campaigns to increase brand awareness.
- Implemented sustainable strategies to grow quality traffic to brand-specific client websites.
- Prepared and presented reports to update stakeholders about success of each strategy.
- Utilized CRM tools to segment audiences and personalize digital marketing messages.
- Tracked campaign performance through detailed reporting systems.
- Monitored competitor activities and developed strategies to differentiate products or services.
- Established core metrics for projects based upon client needs.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
- Provided color commentary for live sports events.
- I appeared on ESPN La Crosse as a guest expert.
- Doubled sponsorships for high school sports events by leveraging targeted marketing strategies and strong client relationships, utilizing research, prospecting, and full-funnel marketing sales strategies, and focusing on building long-term relationships with clients.
Regional Business Manager
Great River Orthodontics
La Crosse, USA
06.2019 - 01.2021
- Managed operations for four regional locations.
- Developed and implemented regional business strategies to increase customer satisfaction.
- Conducted market research and executed digital marketing campaigns.
- Increased patient growth by 20% and case acceptance by 40% through strategic social media engagement and content creation.
- Created and monitored regional budgets, goals, objectives, and performance metrics.
- Analyzed business performance data and prepared reports on key performance indicators for senior management review.
- Worked closely with other departments such as Human Resources, IT and Operations to ensure smooth functioning of regional operations.
- Coordinated training programs for staff members to ensure compliance with company policies and procedures.
- Organized team activities to build camaraderie and foster pleasant workplace culture.
- Organized promotional events to raise awareness about the company's products or services within the region.
- Managed inventory and supplies to ensure materials were available when needed.
Sportscaster
Coulee Region Sports Network
La Crosse, Wisconsin
10.2015 - 08.2020
- Provided play-by-play, color, and sideline commentary of sporting events.
- Announced station breaks, commercials, and public service information.
- Participated in production meetings prior to each broadcast.
- Researched upcoming games, players and storylines for pregame coverage.
- Provided viewers with insight into trends within the sport through analysis of data.
- Proofed news stories to catch and edit errors prior to on-air reading.
- Prepared reports on player transactions, injuries and team standings.
- Conducted interviews with athletes and coaches to obtain information for broadcasts.
- Developed relationships with team personnel and other broadcasters in the industry.
- Traveled with assigned teams throughout season schedules.
Regional Operations Mgr, Training & Development Specialist, and Office Manager
Midwest Dental
Mondovi, WI
05.2007 - 10.2015
- Monitored performance metrics of regional operations teams, identified areas for improvement, and developed strategies to maximize productivity.
- Collaborated with corporate leadership on strategic initiatives that would increase efficiency throughout the organization.
- Developed and implemented policies and procedures to improve operational efficiency.
- Identified opportunities for cost savings within the region's operations department through process improvements or technology upgrades.
- Researched and planned various effective marketing strategies.
- Developed training programs designed to enhance employee knowledge of operational processes and procedures.
- Evaluated modes of training delivery to optimize training effectiveness, training costs or environmental impacts.
- Maintained up-to-date knowledge of training trends, developments, and best practices.
- Created instructional materials including manuals, presentations, workbooks, and handouts.
- Conducted regular meetings with staff members to discuss progress, challenges, and goals.
- Updated and maintained databases with current information.
- Worked with cross-functional teams to achieve goals.
Education
Bachelor of Science - Business Administration
Viterbo University
La Crosse, WIAssociate of Applied Science - Paralegal
Western Technical College
La Crosse, WISkills
- Community engagement
- Brand-building strategies
- Partnership development
- Staff management
- Marketing analytics
- Public and media relations
- CRM management
- Digital marketing
Community Service
- Applefest USA, Board of Directors, La Crescent, Minnesota
- Catholic Charities Diocese of La Crosse, Volunteer, La Crosse, Wisconsin
- La Crosse Area Chamber of Commerce, New Business Ambassador | Member, La Crosse, Wisconsin
- Salvation Army, Volunteer, La Crosse, Wisconsin
Certification
- Digital Marketing Specialist - Digital Marketer 2021
- Content Marketing - Hubspot 2021
- Community Leadership - La Crosse Chamber of Commmerce 2022
- Servant Leadership - Viterbo University 2023
- Sports Broadcasting - SMWW 2024
Timeline
Community Outreach Coordinator | Admin Asst
Hawkins Ash CPAs
01.2023 - 09.2024
Regional Manager
TMart Brands
05.2022 - 01.2023
Sportscaster & Digital Marketing Specialist
Mid-West Family of Companies
01.2021 - 03.2022
Regional Business Manager
Great River Orthodontics
06.2019 - 01.2021
Public Address Announcer/ Commentator
La Crosse Steam
08.2017 - 08.2024
Sportscaster
Coulee Region Sports Network
10.2015 - 08.2020
Regional Operations Mgr, Training & Development Specialist, and Office Manager
Midwest Dental
05.2007 - 10.2015
Bachelor of Science - Business Administration
Viterbo University
Associate of Applied Science - Paralegal
Western Technical College
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