Lisa Maxfield, ACIR
South Portland
Summary
Accomplished, Innovative and Entrepreneurial Talent Acquisition Advisor and Business Partner with proven success in identifying and delivering top talent.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Sr. Talent Acquisition Partner
Optum
06.2021 - 11.2023
- Strategic partner and talent advisor to business leaders providing end-to-end recruiting at high-volume including Clinical, Marketing/Digital/SaaS, IT, FinTech, Product, and Program Management for this public global organization
- Led talent acquisition and recruitment partnership with leaders providing strategic planning and alignment, marketing strategy, and diverse candidate pipeline development resulting in time to fill of 45 days
- Tailored high-impact demand generation programs to grow the candidate talent network
- Designed integrated, cross-channel recruitment marketing campaigns in support of business goals and objectives within budget
- Developed Boolean search strings targeted at identifying unique candidate characteristics and experience
- Leveraged CRM and tech sources and tactics to build rich candidate profiles allowing for better sourcing of qualified candidates
- Managed recruitment marketing funnel metrics across channels to measure, analyze and report on the sources that produce the best hires for the organization
- Established and met service level agreements to maintain and exceed exceptional client service and leadership expectations maintaining 100% NPS with leaders and candidates.
Sr. Talent Acquisition Lead
Professional Disability Associates (PDA)
10.2016 - 02.2021
- Built recruitment and talent acquisition strategy for organization's medical file review network with focus on marketing services to recruit physicians and clinicians for this private company
- Built network of 850 trained physicians and clinicians leveraging CRM and ATS talent pipelines
- Leveraged sourcing channels and Boolean searches, network referral campaigns, medical specialty conferences, and social, increasing outreach exponentially to viable candidates
- Researched and gathered competitive intelligence to optimize PDA as employer of choice
- Developed and launched career landing page including testimonials/videos for company website, robust LinkedIn campaign, email/text campaign, resulting in lead-gen for successful physician and clinician talent acquisition
- Managed end-to-end onboarding utilizing Salesforce (CMS) and ClearCompany (ATS) from sourcing/recruiting to salary negotiation/offer to prep for credentialing and contracting
- Established PDA brand awareness increasing referral network and increasing market share by 15%.
Senior Talent Acquisition Specialist
WEX Inc.
02.2011 - 04.2016
- Strategized, sourced and recruited talent for this global company for focused areas of Marketing/Digital/SaaS, Sales, IT, FinTech, Product and PMO
- Managed end-to-end high-volume recruiting, partnering with leadership and advising on innovative recruiting strategies to attract top talent
- Managed 40+ requisitions on average in ATS filling over 600 positions with an average TTH of 45 days
- Increased hiring manager and new hire satisfaction from 74% to 89% within one year
- Developed and launched new employee branding via company website landing page, ensuring aggregators and social brand recognition, increasing candidate awareness of WEX as employer of choice
- Heavy Boolean search to identify passive candidates and build pipeline with specific unique identifiers and qualifications specific to industry needs
- Developed robust internship program resulting in successful conversion to regular hire with significant impact on retention.
Branch Manager
BONNEY Staffing
09.2008 - 02.2011
- Managed operations for busiest and largest branch, managing staff and new business development
- Researched companies through competitive intelligence and contracted services, offering innovative staffing solutions, cost savings and ROI
- Headed up community events and outreach ensuring visibility and brand recognition with business leaders and decision makers
- Coached staff and provided solutions in recruitment and placement efforts; communicated feedback in candidate selection while setting goals for increased billed hours resulting in greater market share
- Provided consultative services to client leaders and decisions makers in human resource law changes or additions while offering creative staffing solutions with the goal of candidate retention and ROI
- Completed annual sales budget and established monthly benchmarks while developing strategic marketing plan for increased sales potential to be realized in weekly, monthly and annual bills.
Director, Human Resources and Experiential Staffing
emg3
11.2006 - 09.2008
- Member of the Senior Management Team with sole responsibility for all HR and Staffing functions for national boutique event marketing agency
- Performed full life-cycle recruiting, managed offer negotiation and hire, onboarding and training
- Developed and implemented recruitment and hiring tools including key behavioral interview guides, employee referral program, and employee branding and advertising/landing page
- Developed in-house online applicant tracking system
- Developed strategic initiatives for the implementation of HR systems for increased efficacy in retention and recruitment supported by new programs and policies that had a direct impact on ROI
- Created new job descriptions for all positions; researched benchmarking for positions and proposed pay for performance system including retiring cost-of-living pay system to market pay through performance bonus to offset annual increases and reward top performers
- Facilitated annual performance review process, coached managers in delivery of assessments, and ensured appropriate documentation was provided and delivered in a timely annual period
- Managed employee relations, developing a performance improvement plan system and process for managers, and served as a mediator while demonstrating balance with business needs.
Education
Study toward Bachelor of Music program -
Metropolitan State College
Denver, COSkills
- Talent advisement
- Strategy development
- Employee branding/marketing
- Networking
- Social media and digital marketing
- Executive recruiting
- Relationship building
- Diversity and Inclusion
- Strategic Sourcing
- Job Analysis
- Compensation Analysis
- Salary and Benefits Negotiations
- Data-Driven Decision Making
Certification
- AIRS Advanced Certified Internet Recruiter - ACIR
- AIRS Certified Internet Recruiter - CIR
- SocialTalent Licensed Candidate Management Specialist
- SocialTalent Licensed Talent Advisor
- MRG Licensed Sales Performance Assessment
Systems And Platforms
- LinkedIn Recruiter
- SeekOut
- TalentSource
- Dice
- Doximity
- Salesforce
- WorkDay
- ClearCompany
- ICIMS
- WorkForce
- Taleo/Oracle Fusion
- ADP
- MS (Mac and PC)
Timeline
Sr. Talent Acquisition Partner
Optum
06.2021 - 11.2023
Sr. Talent Acquisition Lead
Professional Disability Associates (PDA)
10.2016 - 02.2021
Senior Talent Acquisition Specialist
WEX Inc.
02.2011 - 04.2016
Branch Manager
BONNEY Staffing
09.2008 - 02.2011
Director, Human Resources and Experiential Staffing
emg3
11.2006 - 09.2008
Study toward Bachelor of Music program -
Metropolitan State College