Lisa McCarthy
Central Florida
Summary
Account Executive with 10+ years driving advertising revenue, partnerships, and integrated campaigns. Proven track record owning client relationships, pipeline, and closing high-value deals.
Overview
15
15
years of professional experience
Work History
VP Marketing Services
Jetson Specialty Marketing Services
Remote
11.2023 - Current
- Drive advertising & partnership revenue
- Manage $1M+ pipeline
- Lead go-to-market strategy
- Manage agency relationships
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Increased company growth through collaboration with sales and marketing departments.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Developed and implemented data-driven marketing strategies to optimize campaign performance.
Account Director
Claritas
12.2021 - 09.2023
- Managed brand & agency partnerships
- Owned full sales cycle
- Delivered integrated campaigns
Head of Digital
Brandit Agency
Vero Beach/Remote
09.2019 - 11.2021
- Built digital advertising practice
- 266% quota / $2.7M revenue
- Owned partnerships & clients
- Directed cross-functional teams to execute integrated marketing campaigns effectively.
- Implemented data-driven decision-making processes to optimize client outcomes.
- Mentored junior staff, fostering professional growth and skill advancement within the team.
- Collaborated with creative teams to ensure alignment with brand messaging and objectives.
- Evaluated digital tools and platforms, recommending solutions that improved operational efficiency.
- Established KPIs and metrics to track campaign performance and drive continuous improvement efforts.
Senior Sales Executive
Valassis
Orlando/Remote
05.2011 - 09.2019
- Managed $16M portfolio
- Sold integrated campaigns
- Built agency relationships
- Developed and executed strategic sales plans to increase market share and drive revenue growth.
- Cultivated relationships with key clients, enhancing customer loyalty and retention rates.
- Analyzed market trends and competitor activities to inform product positioning and sales strategies.
- Developed customized proposals that addressed specific client needs, ultimately securing their commitment and loyalty.
- Established long-lasting relationships with key clients through effective account management and consistent communication.
- Facilitated relationships with target accounts through implementation of proven networking methods.
Education
Bachelor of Science -
Eastern Kentucky University
Skills
- Advertising Sales
- Partnerships
- Sponsorships
- Pipeline & Forecasting
- Revenue Growth
- Salesforce
- HubSpot
- Programmatic
- OTT
- Social
Websites
KEY RESULTS
- $2.7M revenue | 266% quota
- $16M book of business
- Built integrated partnership programs
- Consistently exceeded targets
Timeline
VP Marketing Services
Jetson Specialty Marketing Services
11.2023 - Current
Account Director
Claritas
12.2021 - 09.2023
Head of Digital
Brandit Agency
09.2019 - 11.2021
Senior Sales Executive
Valassis
05.2011 - 09.2019
Bachelor of Science -
Eastern Kentucky University