Summary
Overview
Work History
Education
Skills
Timeline
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LISA MCILRATH

Story City,IA

Summary

Accomplished Executive Director recognized for leveraging strong team leadership and development to drive forward progress. Highly organized, detail-oriented leader skilled in directing high-performing teams to develop solutions and solve operational and technical problems. Success implementing systems across multiple operations with superior organizational and communication skills.

Overview

14
14
years of professional experience

Work History

Executive Director of Marketing

Bethany Life
09.2019 - Current
  • Optimized paid media content across paid social, SEM, and other channels
  • Serve as editorial director of quarterly newsletter and foundation appeals; manage distribution through owned, earned, and paid communications channels
  • Self-motivated with a positive and professional approach to working with others
  • Directs the day-to-day marketing functions in support of strategic plan to realize goals
  • Create corporate communication content and approaches to promote facility, raise awareness, and communicate new services and features for staff, members, and prospects
  • Coordinates marketing campaigns and programs including research, development, execution and refinement
  • Exhibits a solid understanding of the company to help determine best course of action to accomplish campaign/program goal
  • Manages signature corporate sponsorships, community outreach programs including special events, volunteer coordination and associated communication
  • Develop a web content strategy that encompasses company goals and aligns with the company's image
  • Research and evaluate new and emerging digital marketing channels and identify opportunities for growth
  • Coordinates all video creations for marketing use
  • Lead graphic designer on all print and digital marketing communications.

CEO and Owner

PDG Printing, LLC
11.2009 - 09.2019
  • Developed and executed strategic plans to achieve sales targets and expand customer base
  • Built and maintained strong, long-lasting customer relationships
  • Partnered with customers to understand their business needs and objectives
  • Effectively communicated the value proposition through proposals and presentations
  • Understood category-specific landscapes and trends
  • Marketing leadership to create and execute winning and creative brand marketing strategies to drive profitable growth
  • Developed a dynamic and creative team through mentorship and leadership
  • Researched and tested partnerships with new vendors to expand our reach and/or lower costs
  • Coordinate with SEO and Content managers to optimize SEM, SEO, and content strategies
  • Proven business development skills that created a successful company from the ground up
  • Competitor saw success of the business and sold to competitor in 2018.

Education

Bachelor of Science in Business Marketing -

Iowa State University
01.2002

Skills

  • Strong interpersonal & communication skills
  • MS Office Suite
  • Active Campaign
  • Senior leadership
  • Adobe Suite
  • Problem solving
  • Poised under pressure
  • Event marketing
  • Budget development
  • Recruitment
  • HubSpot
  • Content Marketing
  • Excellent organizational skills
  • Public speaking
  • Adobe Suite
  • Google My Business
  • Facebook
  • Wordpress
  • Instagram
  • Financial Management
  • Staff Management
  • Business Development
  • Community Engagement
  • Strategic Planning
  • Fundraising
  • Data Interpretation
  • Media Relations
  • Social Media
  • Public Speaking
  • Project Management
  • Team Bonding
  • Leadership Development

Timeline

Executive Director of Marketing

Bethany Life
09.2019 - Current

CEO and Owner

PDG Printing, LLC
11.2009 - 09.2019

Bachelor of Science in Business Marketing -

Iowa State University

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LISA MCILRATH