Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages
Timeline
Generic

LISA MOLDOVAN

East Windsor,NJ

Summary

Global sales learning & development leader leveraging 17 years of progressive experience in pharmaceutical and medical device sales, sales training strategy, sales enablement, competitive intelligence, and upstream and downstream marketing.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Janssen Pharmaceuticals, Johnson & Johnson

Director, Learning & Development
01.2023 - Current
  • Learning leader responsible for executing learning strategy to meet $11.5M goal with double digit volume growth and reaching at least 700K patients in 2023.
  • Leading a team of 10 senior managers, training managers and sales training interns and collaborating with the entire CVM L&D team of 18 to support a sales team of approx 1400.
  • Elected as Janssen CVM CULTURE lead to oversee execution of all culture initiatives and present metrics to CVM leadership to show success in advancement of all diversity, equity, and inclusion initiatives.
  • Design customized new hire learning journey using modern adult learning principles and technology for new hires from day 0 to 3 years to optimize impact.
  • L&D lead responsible for collaboration with key stakeholders to plan large sales events (National Manager's meetings, POA meetings, district meetings).
  • Responsible for collaboration with brand to execute on training initiatives such as updated guidelines, new clinical data, and advanced clinical knowledge.
  • Design customized leadership training plan for district managers and senior sales leaders to ensure effective coaching to drive the business.


Align Technology

Associate Director, Competitive Intelligence & Str
04.2019 - 01.2023
  • Responsible for building competitive intelligence and market intelligence strategy, objectives, and making GTM strategy recommendations in collaboration with AMS leadership and global to achieve 2.5B in revenue by 2022
  • Managed AMS CI budget of approx 1M/yr
  • Establish new processes for function including competitive claims process, competitive data request process
  • Responsible for customizing program for each region (CA, US, and LATAM)
  • Led development and deployment of competitive sales deliverables from scratch including 1st boomerang testimonial project for Align
  • Conducted intensive RFP process to select AMS competitive intelligence partner
  • Designed first competitive sales training curriculum and supporting sales training with integration into existing curriculum
  • Collaborated with marketing analytics to improve current competitive win back programs
  • Responsible for identifying data gaps in Align AMS GTM strategy
  • Managed multiple primary and secondary research projects to support Align in better understanding dental competitive space
  • Created competitive data request process and request form in Asana

Align Technology

Sr. Manager, Global Sales Training
04.2019 - 10.2021
  • Full management of global sales training P&L, supporting approx 1600 direct sales and varying distributor sales in NA, LATAM, EMEA, and APAC.
  • Direct and indirect reports in 4 markets, directly reporting to Global Marketing, indirectly to regional commercial leaders.
  • Built and implemented global world-class sales training program from scratch contributing to Align's most profitable year ever in 2020 (total revenues were record $2.5 billion, up 2.7% year-over-year); training program contributed to Align winning awards like Best Places to Work in 2020 and Best Commercial Launch in 2021.
  • Led investigation and implementation of new mobile learning platform for sales, called Surge 9, taking foundational training completion rates globally from 42% to 86%
  • Built customized blended learning curriculum for Align's capital equipment portfolio which includes approx 75 hours of content, with over 100 newly created foundational eLearning modules.
  • Set yearly personal and professional goals with each team member leading to 33% promotion rate YOY.
  • Newly developed training program led to global goal achievement of penetrating new channel leading to more even penetration of dental market from 80% of sales orthodontic/ 20% of sales GP in 2019, to 45% sales orthodontic /55% sales GP in 2022
  • Participated in 2 global hardware launches. 8 regional product launches, 5 global iTero software launches, and 1 global Invisalign software launch (5D auto-upload).

Education & Training Systems International (ETSI)

Sales Training Manager
04.2018 - 04.2019
  • Consulting business development role to build sales training programs by conducting gap analysis of pharma and medical device accounts to understand product line, meet key stakeholders, analyze existing sales training content and strategy to revamp current sales training strategy.
  • Collaborate with key stakeholders on training optimization strategy and then build new or improved training program based on identified gaps.
  • Brought on new accounts including Siemens Healthineers, Intuitive Surgical, Depuy Syntheses, Smith & Nephew, and Medtronic Spine, totaling over 6M in new contracts.
  • Projects included creating comprehensive 3 year learning journey, including foundational training phase, 1-2 phases of classroom training, as well as field sales training program focused on implementing and developing device and cap equipment selling skills.

MaxPoint Interactive

Global Sales Trainer
04.2017 - 04.2018
  • Hired as consultant to build and implement Leadership Development program, international field sales training program, and conduct program analytics to demonstrate ROI.
  • Design, implement, and facilitate training for field sales program for approx 100 sales reps across 5 different teams leading to sales team overachieving quota for 2018 by 27%.
  • Develop and implement first live Management Leadership Development Program for 45 new sales managers from scratch.
  • Collaborate with instructional designers to design and implement foundational eLearning content for continuing education for all 5 teams.
  • Design and facilitate distance webinars for all 5 teams.

Smith & Nephew Orthopedics

National Sales Trainer
05.2012 - 04.2017
  • Promoted to build a new classroom and field sales training curriculum for orthopedic division from scratch due to division acquisition.
  • Collaborated with legal, clinical, and marketing to redesign all existing marketing assets and sales training to match new Bioventus branding
  • Conducted classroom training for up to 60 orthopedic sports and orthopedic trauma reps every month due to national expansion.
  • Trained and certified on Challenger, to train and certify salesforce of 500 orthopedic reps.
  • Built a Field Sales Training Program from scratch: worked with Sales Ops to build competencies into SFDC with associated dashboards to track skills development for each sales professional in organization.
  • Conducted 10-15 cotravels/ month and used newly created field coaching evaluation form to track sales skills development.
  • Collaborated with sales management on 2 year development plan for all new hires using field coaching evaluation form
  • Utilized coaching form to facilitate development conversations for each sales professional with their sales managers.

Smith & Nephew Orthopedics

Sr. Sales Representative & Field Sales Trainer
04.2012 - 05.2015

Pharmaceutical Sales Representative

Sanofi-Aventis Pharmaceuticals, Cephalon
01.2007 - 04.2011

Education

Bachelor of Science - Cell Biology & Neuroscience

Rutgers University
New Brunswick, NJ

Master of Science - Cardiophysiology

University of Medicine & Dentistry of New Jersey
Stratford, NJ

Skills

  • Experienced public speaker
  • Cross-Functional Collaboration
  • Consulting & professional experience
  • Vendor Management
  • Process Improvement
  • Competitor Surveillance
  • Strategic Analytical Skills
  • Talent Development & Mentoring
  • Product Launches
  • People Leader
  • Negotiation
  • Project Management
  • Financial Management
  • Adult Learning Principles

Certification

Executive Presence & Leadership, the Wharton School, issued Dec 2023

Measurable Instructional Design, eParamus, issued Jan 2020

Certified Master Trainer, ATD, issued Jan 2019

eLearning Instructional Design, ATD, issued May 2018

The Challenger Sale, CEB Global, issued Oct 2014

Impact Selling, The Brooks Group, 2009

MIller Heimen, Spin Selling, Korn Ferry, 2008

Accomplishments

Best in Class Sales Training associated with Commercial Launch, IPM, Align Technology, Q1 2021, Q3 2021

President's Club (Quota Buster), Bioventus/Smith & Nephew, Feb 2013

President's Club, Sanofi-Aventis, March 2008


Public Speaking:

Speaker for Pharma & Med Device Conferences:

  • LTEN (Life Sciences & Trainers Network) 2023, 2024
  • Q1 Productions 2020, 2021, 2022

Healthcare Businesswomen's Association President, Director of mentoring

  • South East chapter 2015- 2019

Languages

Arabic, Native or Bilingual Fluency

Spanish, Full Professional Proficiency

Romanian, Limited Working Proficiency

English, Native Proficiency

Timeline

Janssen Pharmaceuticals, Johnson & Johnson

Director, Learning & Development
01.2023 - Current

Align Technology

Associate Director, Competitive Intelligence & Str
04.2019 - 01.2023

Align Technology

Sr. Manager, Global Sales Training
04.2019 - 10.2021

Education & Training Systems International (ETSI)

Sales Training Manager
04.2018 - 04.2019

MaxPoint Interactive

Global Sales Trainer
04.2017 - 04.2018

Smith & Nephew Orthopedics

National Sales Trainer
05.2012 - 04.2017

Smith & Nephew Orthopedics

Sr. Sales Representative & Field Sales Trainer
04.2012 - 05.2015

Pharmaceutical Sales Representative

Sanofi-Aventis Pharmaceuticals, Cephalon
01.2007 - 04.2011

Bachelor of Science - Cell Biology & Neuroscience

Rutgers University

Master of Science - Cardiophysiology

University of Medicine & Dentistry of New Jersey

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