Founding member of NDStudios, new expansion for Netrocon Digital. A studio focused on creating elevating visual content for D2C and B2B brands.
Established, nurtured and managed over 50 client accounts including Body Armor, Beekman, Scent Beauty, JR Williams & T. Anthony.
Developed and maintained relationships with key accounts to ensure customer satisfaction.
Conducted market research to identify potential customers.
Analyzed client data and identified opportunities for growth.
Managed multiple accounts simultaneously while meeting deadlines.
Resolved customer complaints in a timely manner.
Drafted proposals outlining services, costs, and benefits for prospective customers.
Assisted in developing pricing models based on competitor analysis.
Participated in brainstorming sessions to develop new ideas for business development initiatives.
Built and maintained productive relationships with customers and internal partners.
Acted as main point of contact in matters relating to client concerns and needs.
Renewed existing accounts by cementing trusting relationships with customers.
Motivated and worked with onboarding team members to successfully integrate new employees into organization.
Identified customer needs by asking questions and advising on best solutions.
Produced sales documents, finalized deals and filed records.
Increased profitability and revenue by generating $[Amount] in sales.
Posed as models for advertising, artistic creation and display of goods.
Oversaw a team of 2 including Director of Photography and Production Coordinator to ensure seamless project management, internal & external communication and ensure client expectations & timelines were met
Optimized and trained production coordinators on client communication processes and etiquette
Managed end to end inbound and outbound sales and project quotes
Liaised between marketing, sales, strategy & production teams
Worked with executive leadership to determine vision & strategy for the studio
Created, edited and wrote copy for communication materials for the studio including sales emails, informational pdfs, website & social media copy
Account Manager
Ripen Ecommerce
Princeton, NJ
04.2019 - 08.2020
First full-time hire for Ripen's commercial product photography division enabling e-commerce businesses to create high caliber visual experiences
Managed end to end inbound sales increasing revenue by 230% closing close to $750k
Built, nurtured and managed over 75 client accounts for leading brands including Titleist, Union Green, Scent Beauty, Stila Cosmetics, Gibraltar, Mizzen & Main, Town & Country Living, Maxbone, Roolee, Juice Press, and Full Circle Home.
Managed on-site client visits liaising between clients, production team & sourced talent
Facilitated a variety of touch points to strengthen studio processes and relationships including sales, production, creative strategy, brand briefing and project management for creative team of 5, with 2 direct reports.
Assisted creative pitch and coached ecommerce best practices
Provided oversight to all studio projects (briefings, timelines, production & output)
Worked with executive leadership to adapt and configure company-wide tracking system JIRA to suit the needs of the studio's production management workflows
Lead internal review process to ensure all creative deliverables were aligned, on brand and high quality
Programs and Relations Manager
Legemdary
Asbury, NJ
05.2017 - 12.2018
Maintained customer relations through initial outreach, purchase process and post purchase evaluation
Managed all deals, sales tracking and email marketing through Hubspot
Developed strategic partnerships to increase referral marketing network
Social Media scheduling
Wrote web copy and developed press and investor content
Conducted market research to assist CEO with market entry decisions
Lead project manager for CMS redevelopment with BORN Group
Created customer and wholesaler information resources
Communicated between Board of Advisors and core management team
Worked with company founders to develop big vision marketing and business development plans
Service Trips Student Director
Messiah College
Mechanicsburg, PA
08.2015 - 05.2017
Provided leadership, vision and direction to core service trips team
Planned and evaluated 13 national service trips annually for 130 student participants
Supported program advancement through developing training materials for student leaders, facilitating participant orientations and debriefs, managing trip budgets, and creating promotional materials
Marketing Intern
Ripen Ecommerce
Princeton, NJ
06.2016 - 08.2016
Conducted influencer research and contacted influencers for client promotion on YouTube and Amazon
Completed social media scheduling and reporting using Sprout Social and Schedugram
Created and managed products for HappyChef.com utilizing ecommerce site builder Magento
Collaborated with creative team to develop and execute social media strategy
Assisted development team in creating and testing quality assurance scripts for client website
Monitored appearance of remarketing ads for clients