Lisa Moscarelli

Senior Consultant- Moscarelli Media LLC Hou. Tx. Since 2012, I have led a strategic marketing consulting firm that specializes in providing integrated direct response media strategies and award-winning omni-channel video storytelling for non-profits and businesses.

• Developed marketing strategies that resulted in a 30% increase in annual revenue for clients, while managing media budgets exceeding $10 million.
• Created emotionally resonant marketing stories that raised over $300 million for global relief efforts across multiple continents.

Mentored emerging media talent, with several mentees achieving significant leadership roles in the industry

• Developed innovative strategies to address complex business challenges, resulting in increased profitability for clients.
• Delivered high-quality solutions for clients through comprehensive research and analysis of industry trends.
• Mentored junior consultants, helping them enhance their skills and contribute more effectively to projects.
• Evaluated clients' needs and created plan of action to provide solutions.
• Increased client satisfaction by providing tailored consulting services and effective problem-solving strategies.
• Exceeded customer requirements with accurate and deliverable solutions.
• Facilitated workshops with clients to identify pain points, establish goals, and define actionable steps towards achieving desired outcomes.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Mentored junior staff members, fostering a culture of continuous learning and professional development.
• Negotiated partnerships with external vendors, securing valuable services at competitive rates.
• Managed multi-million-dollar budgets, ensuring cost-effective allocation of resources across all marketing channels.
• Streamlined marketing processes for improved efficiency and reduced costs.
• Implemented data-driven decisions to optimize marketing efforts, maximizing return on investment.
• Developed creative content for digital platforms, driving traffic and generating leads.
• Measured campaign performance using analytics tools, enabling data-informed decision making for future initiatives.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Managed marketing budget for maximum ROI.
• Coordinated with design and media teams to develop high-quality creative assets.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Optimized email campaigns to increase open and click-through rates.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.

• Company Overview: Joel Osteen Ministries/Lakewood Church is a Houston based, enterprise conglomerate (9-figure annual rev
• Encompassing non-profit and for-profit) enterprise for global media outreach
• Managed a team of 30, multi-channel mostly bi-lingual marketing professionals for both English and Spanish brands
• Managed multi - channel marketing campaigns that reached an audience of over 50 million monthly, resulting in a 25% increase in domestic and international engagement and app downloads
• Led internal teams responsible for marketing initiatives for Joel Osteen books, stadium events, and music events, ensuring brand consistency, while maintaining social growth, lead generation, and revenue
• Implemented marketing plans for 5 major campaigns, resulting in exceeding the first 12 months investment in certifications
• Performed extensive audits of ad spend, KPI’s, marketing contracts/ performance for brand and channel
• Trimmed fat increasing ROI while decreasing costs by 5%
• Performed extensive efficiency analysis on marketing processes, team performance, and led reengineering of processes with the project management team
• Increased channel creative content deliverable output by 4x for all 5 five brands in year one and greatly reduced turnaround times
• Led the charge for desperately needed technology improvements while leading and engaging cross functional teams to build in seamless data flow between ministries, departments, events and brands
• (HubSpot, D365, Emarsys, Microsoft, Sprout Social, Monday.com.)
• Led the charge for Digital Asset Management (Brandfolder), allowing for tracking creative unit deployment by channel, creating workflow automations and automation of channel brand standards for projects on the platform
• Managed 9 budgets totaling $30 million for multi -channel advertising campaigns for 5 brands and marketing operations
• Efficiently allocation resources
• Led Joel Osteen YouTube channel to 3 million subscribers, including 500k in Joel Osteen Español, creating a 48% increase in subscribers in the first 18 months
• Executed multi-channel marketing campaigns across 15 different platforms, resulting in a 50% boost in overall brand visibility
• Oversaw marketing technology selections, streamlining operations and reducing software and web development expenses by 10%
• Produced a virtual event exceeding 1 million viewers, making it one of the largest single online gatherings in the organization’s history
• Produced and developed video streamcasts, leading to a 30% boost in engagement and higher click through rates for live offers
• Managed SAAS contractor and vendors and evaluated marketing technology, leading to a 10% reduction in software and web development expenses

• Company Overview: A Houston-based direct response advertising agency, rooted in performance marketing, offered outbound and inbound lead generation, paid multimedia, and brand management services to over 100 law firms (B2C), as well as automotive aftermarket products (B2B) and automotive repair chains (B2C)
• The agency utilized extensive market data analysis, developed customer avatars, and implemented go-to-market strategies, content development, and rigorous performance rate reporting for conversion optimization while managing large client budgets
• In 2012, it was sold to Thomson Reuters, a Fortune 500 company, and employed a staff of 15 domestically and over 30 IT and data teams internationally
• Co-founded Direct Response Advertising Agency and grew it ranking fifth largest in Houston
• (HBJ 2011)
• Client acquisition/designed advertising campaigns serving $20m in annual agency revenue
• Empathic listening for high-performance team retention strategies through developing business incentives based on our collective success
• Plus
• Honed listening to team members involved in the daily grind for input about roadblocks that create inefficiencies, brand deviation, and frustrations
• This went a way to maximize output and informed IT systems selections and process improvements for my own company, as well as consulting clients’ internal marketing teams
• Industries served include Faith-based global multimedia ministries and non-profits, Healthcare services (Medicare Advantage Plans), financial services (tax consultancy firm), Automotive Aftermarket, Insurance Firms, Financial Advisors, Political Advertising and higher education
• This chapter has allowed me to provide companies with marketing roadmaps for client acquisition, product awareness, influencer relationships as well as overall internal marketing infrastructure improvements and team building