Lisa Motion
Midlothian
Summary
Knowledgeable and highly motivated Marketing Professsional with 9 years experience in a busy marketing team within the heritage tourism sector and 2 years in the education sector. Working closely with creative and media buyer agencies to deliver effective event and membership marketing campaigns that have delivered positive results. Have strong digital marketing knowledge which has increased further by managing campaigns and attending workshops and seminars. Proven track record of working collaboratively with team members to achieve goals. Passionate about Scottish heritage and tourism.
Overview
15
15
years of professional experience
2009
2009
years of post-secondary education
1
1
Certification
Work History
Marketing Officer
Newbattle Abbey College
Dalkeith, Midlothian
04.2022 - 02.2025
- Leading on all marketing for the organisation
- Produce social media content for varied and targeted audiences on Facebook, Instagram, Twitter, TikTok and LinkedIn with a combined following of 5323.
- Create fresh, engaging and compelling copy for marketing and promotions
- Working with marketing agencies on the design of the college prospectus
- Presented ideas to drive the commercial side of the business to Senior Management and the Board of Directors and working with the Business Development Manager to implement these
- Implemented a marketing content plan and strategy for all college activity
- Conduct an audit of the colleges marketing materials and plan what is required to be updated
- Attending partnership networking event and career fayres at local high schools
- Organising photography shoots to promote the curriculum and commercial side of the business
- Organising college open days
- Working closely with the Depute Principal and Curriculum Manager on the college recruitment campaign
- Produced reports on progress and insight reports to inform future campaign planning
- Using Canva to design marketing leaflets, posters, adverts and social media posts
- Work closely with the Business Development Manager and web designers in redesigning the college website
- Developed college brand guidelines and ensuring that each piece of marketing material; online and offline adhere to these
- Leading on all marketing for the organization
- Preparing business proposals to drive the development of the commercial side of the business
- Planning and delivering a variety of promotional events such as college open days
- Working closely with Senior Management and the Board of Directors
- Producing regular progress reports and insight to inform planning and decision making
Marketing Executive
Historic Environment Scotland
Edinburgh, City Of Edinburgh
02.2019 - 04.2022
- Proofread all marketing collateral ahead of printing to identify and correct errors
- Create printed marketing materials that are designed to drive visitors to Historic Scotland properties, events and to highlight the benefits of becoming a member
- Create engaging monthly newsletter content
- Communicate marketing campaigns with other internal teams that we work closely with
- Preserve brand integrity by monitoring consistency and quality of marketing content
- Help develop and implement assets with our creative agency for our marketing campaigns
- Analyse weekly reports from our media buyer to monitor the progress of the campaigns and discuss ways to improve
- Manage Edinburgh Castle's social media accounts, with a combined following of 260k, by composing content, engaging with followers in comments, monitoring activities, and researching trends.
- Ensuring that our marketing coordinator is involved in marketing activity so they can develop further skills and knowledge
- Managed the promotion of historic sites in the North Region, working closely with the site managers and local Destination Management Organisations to market these effectively
- Manage the marketing for the North of Scotland region for Historic Scotland’s portfolio of monuments including Urquhart Castle and Elgin Cathedral
- Creating printed marketing materials that are designed to drive visitors to Historic Scotland properties, events and to highlight the benefits of becoming a member
- Managing all aspects of the process from content creation through to quality assurance printing and delivery
- Managing stakeholder relationships
- Ensuring marketing campaigns are communicated across departmental boundaries
Sales and Marketing Coordinator
Historic Environment Scotland
Edinburgh, City Of Edinburgh
09.2013 - 02.2019
- Create engaging marketing material including posters and adverts using Adobe Illustrator
- Resolve customer queries through effective communication and providing a step-by-step solution
- Creating event and membership campaigns to support marketing executive colleagues
- Creating social media content on Facebook, Twitter and Instagram
- Representing the business at a variety of high profile travel trade workshops including World Travel Market in London and VisitScotland EXPO in Glasgow
- Built relationships within the coach tourism market by attending workshops and helping coach tour operators with their itineraries when visiting Historic Scotland properties
- Build newsletters with content provided by marketing executives on the system Net Community
- Manage the shared marketing inboxes and reply to emails accordingly and in a timely manner
- Manage contract relationships through purchasing and ordering
- Support marketing executives with event and membership campaigns
- Support marketing executives with creating social media content on Facebook, Twitter and Instagram
Admissions Assistant
Historic Environment Scotland
Edinburgh, City Of Edinburgh
04.2010 - 09.2013
- First point of contact to visitors arriving at Edinburgh Castle
- Ensure that visitors are aware of where to purchase tickets and membership and directing them accordingly
- Help tour guides to purchase or collect tickets for their group
- Working in the ticket office selling day tickets to the castle and also upselling Explorer Passes, membership, audio guides and guide books
- Directing traffic arriving on the castle esplanade and ensuring the safety of visitors was the top priority
- Help and answer any questions visitors may have about the castle or Edinburgh and share any recommendations with them
Education
BA (HONS) - Marketing
Queen Margaret University
Musselburgh, East LothianSkills
- Organised
- Social media
- Digital marketing
- Campaign management
- Analytics
- E-mail and postal marketing campaigns
- Content marketing expertise
- Mailchimp
- Marketing plan development
- Marketing communications
- Campaign execution
- Event Marketing
- Facebook and Instagram Ads
- GDPR compliance
- Marketing strategy
Certification
Destination Development and Leadership Short Course led by Edinburgh Napier completed in January 2025.
Emergency First Aid at Work Course completed in September 2024.
References
References available upon request.
Timeline
Marketing Officer
Newbattle Abbey College
04.2022 - 02.2025
Marketing Executive
Historic Environment Scotland
02.2019 - 04.2022
Sales and Marketing Coordinator
Historic Environment Scotland
09.2013 - 02.2019
Admissions Assistant
Historic Environment Scotland
04.2010 - 09.2013
BA (HONS) - Marketing
Queen Margaret University
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