Lisa Oler
San Dimas,CA
Summary
An accomplished and result-oriented professional with a proven track record in business development, sales, logistic management, marketing, and account management through maintaining customer satisfaction and contributing to company success goals. Demonstrated strategy in increasing sales performance, generating repeat business, and growing profitability. Highly organized in developing and implementing best practices, processes, and procedures that drive performance. Detail-oriented professional with a highly professional attitude, problem-solving, strong leadership, and relationship-building skills. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
15
15
years of professional experience
Work History
Experiential Marketing Services Partner
Noonah
05.2022 - Current
- Spearheading and delivering comprehensive experiential marketing services as a strategic partner with Noonah - Growing US market over $250,000/yr
- Designing and implementing innovative and engaging marketing strategies that align with client goals and enhance brand visibility - Increased client growth by 28%
- Managing end-to-end project execution, from conceptualization to final delivery, ensuring exceptional quality and client satisfaction
- Ensuring accurate billing, invoice and collection to maintain profitability
- Establishing and maintaining strong client relationships through effective communication and exceeding expectations in service delivery
- Leveraging a diverse skill set, including creative ideation, strategic planning, and project management, to drive successful campaigns
- Adapting to evolving client needs and market dynamics to provide flexible and effective marketing solutions.
Senior Key Account Executive
LA Photo Party
07.2019 - 05.2022
- Pioneered highly effective lead generation workflow, including creation of sales decks, scripts, and onboarding documents
- Established and executed outbound lead generation activities, collaborating with sales leadership and marketing team to drive brand visibility
- Provided a solution-based sales approach, leveraging photo and video technology for experiential activations
- Developed data-driven content using industry analytics to create influential and informative proposals
- Produced project proposals aligning with creative vision and offering software/hardware solutions, meeting corporate KPIs and budget requirements
- Achieved and maintained responsibility for $1.2M annual revenue, showcasing a track record of consistent performance
- Played key role in implementing CRM transition and strategy to enhance sales processes
- Drove development of virtual services, adapting pivotal business model successfully during the global pandemic
- Ensured seamless communication between sales, marketing, and technical teams to deliver successful client projects
- Contributed to overall growth and success of LA Photo Party through strategic sales initiatives and exceptional client service.
Events Logistics Manager
LA Photo Party
05.2018 - 07.2019
- Orchestrated the comprehensive management of client events from contract initiation to execution, ensuring seamless logistics and outstanding service delivery
- Coordinated day-of details, managed communication channels between clients and graphic designers, and oversaw event staffing, maintaining a high standard of service excellence
- Led client dialogues and proposal development to translate event-design creative directives into executable plans, aligning with budget requirements
- Coordinated internally with Sourcing and Design teams, ensuring accurate execution of sample arrangements, wholesale material purchases, and staff bookings
- Supervised on-site teams of 2-20 freelance contractors, ensuring smooth event execution and fostering client satisfaction
- Acted as the on-site contact for clients, attending venue walk-throughs, and overseeing event installations to meet client specifications
- Implemented strategic event logistics plans, optimizing resource utilization and enhancing overall efficiency.
Director Of Education
Photo Booth Professional International
01.2016 - 01.2019
- Developed and implemented educational programs aimed at enhancing the skills and knowledge of photo booth professionals
- Planned and coordinated conferences in New Orleans and Dallas that attracted over 200 attendees, including workshops and seminars to educate photo booth professionals on best practices and innovative techniques
- Designed and delivered training modules covering various aspects of photo booth operations, including equipment setup, software usage, and customer interaction
- Collaborated with industry experts to create cutting-edge curriculum content aligned with emerging trends and technologies in the photo booth industry
- Established certification programs to recognize and validate the expertise of photo booth operators, enhancing industry standards and professionalism
- Developed educational resources such as manuals, guides, and online courses to facilitate continuous learning and skill development for photo booth professionals.
Founder / CEO
Smile Lounge Photo Booth
10.2009 - 05.2018
- Spearheaded the establishment and growth of Smile Lounge Photo Booth, achieving remarkable gross revenues exceeding 2.3 million in eight years as a sole proprietor
- Formulated and executed comprehensive marketing plans and service packages, leveraging diverse channels for vertical and conventional market outreach
- Recruited, hired, and trained event teams, fostering a culture of consistency and maintaining a high-quality reputation
- Developed and implemented company procedures for accounting, contract negotiations, and event planning, streamlining business operations and enhancing efficiency
- Managed all aspects of staffing for local and travel events, including coordination of travel logistics and overseeing on-site teams
- Provided off-site technical support for company activations, ensuring seamless execution of photo booth services
- Designed and manufactured custom kiosks and print stations, contributing to the company's unique and distinctive branding
- Oversaw all financial aspects of the business, including payments to vendors and suppliers for products and services rendered
- Prepared contracts and managed payments from customers, ensuring timely and accurate financial transactions
- Developed and maintained a positive brand image, contributing to the growth and success of Smile Lounge Photo Booth as a leading event service provider.
Education
BACHELOR OF ART-Business - Marketing
University of Phoenix
Los AngelesSkills
- Logistics Management
- Business Development
- Client Relations
- Marketing Strategy
- Customer Relationship Building
- Performance Improvement
- Account Management
- Project Management
- Strategic Sales Planning
- Leadership and Team Building
- Strategic Planning
- Organizational Skills
- Pipeline Management
- Business growth and retention
- Technical Support
- CRM proficiency
Websites
Associations
- MPISCC
- ILEA-LA
- WIPA-LA
- ABC-GLA
References
Available upon request
Timeline
Experiential Marketing Services Partner
Noonah
05.2022 - Current
Senior Key Account Executive
LA Photo Party
07.2019 - 05.2022
Events Logistics Manager
LA Photo Party
05.2018 - 07.2019
Director Of Education
Photo Booth Professional International
01.2016 - 01.2019
Founder / CEO
Smile Lounge Photo Booth
10.2009 - 05.2018
BACHELOR OF ART-Business - Marketing
University of Phoenix