Lisa O'Neil

• Provides leadership, coaching and direction for overall operation including: customer relations, sales, inspections, commerical accounts, arbitration, lot operations, safety and security, Dealer registration, mechanic shop, body shop, detail shop, parts, accounting, titles, procurement, partnerships, employee relations and facilities.
• Ensures profitability, growth and customer satisfaction by seeking continual improvements in operational and sales process. Achieved 200% growth in dealer sales for Q2 2023 which initiated an overnight staffing and operational challenge, which we overcame through grit and determination of the entire team.
• Leads a team of 110 full time and 70 part time employees. Fosters a culture of innovation, fun and outside the box thinking, resulting in achieving more than we thought possible.
• Manages budget implementations, employee reviews, contract negotiations, financial performance and controllables to achieve financial health and long term growth. P&L responsibility for $34M annually.
• Maximizes efficiency, controls cost and targets achievement by mentoring Management team on leadership principles, market competition, short and long range planning, technology optimization, streamlined operations, and driving year over year business growth.
• Maintains deep existing relationships with dealers, customers and suppliers while organically growing new business relationships.
• High level of emotional intelligence required to navigate across multi-generational workforce and maximize strengths and opportunities.
• Resolve high level problematic situations.

Responsible for the same as ADESA Atlanta above.

Key Achievements:

• A two year project to identify, develop, create and implement a complete process and workflow for Inspections, Lot Operations, Mechanic, Body and Detail shops.

• Achieving 10% year over year sales and EBITDA growth in one of the most competitive markets in the country.

• Supported the General Manager in driving the dealer, and customer experience by developing high performing teams that exceed expectations.
• Grew understanding of operations, retail and commerical sales and financial performance. Identified opportunities for expense control, operational excellence and facilitated an environment of positivity.
• Resolved employee or customer relation challenges and complaints. Found the win in every situation.
• Built strong team morale focused on collaboration and partnership with the customer and employees.
• Monitored local and regional competition to suggest strategy and marketing initiatives to grow the business.
• Attended and collaborated in P&L monthly reviews. Managed sales commissions, bonuses and records. Identified items affecting profitability and suggested solutions.
• Engaged with customers on and off site to ensure timely and friendly service levels were exceeded.
• Inspect what we expect from all Management teams to ensure strong partnerships and performance.
• Monitored facility operations and conditions for safe practices, equipment maintenance, cleanliness and compliance with all corporate, state and federal requirements.
• Developed and maintained strong relations with corporate teams to implement initiatives and projects. Acted as the liaison between local and corporate teams.

• Managed, trained and coached 50 sales teams across the East, Central and West regions. Each team was comprised of up to eight inside sales reps and up to four outside sales reps.
• Coordinated full sales operations within assigned region by generating new buyer and seller leads from the inside team for follow up by the outside team.
• Coached and trained all reps on getting past the gatekeeper, getting in front of the decision maker, presenting a plan for partnership, asking for the business and closing the deal.
• Rolled out Salesforce CRM tool across the country, monitored and managed data, then ultimately used that data to build a more robust technology experience for the customer through marketing campaigns and suggested actions based on customer habits, increasing the click through and buy rate by 15% year over year.
• Forecasted annual, quarterly and monthly sales goals.
• Created regional sales plans and quotas.

• Lead inside and outside account coordinators to move bank, credit union, rental car companies and OEM assets through the operational process; focusing on cycle times and maximizing spend for ROI in a very fast paced, high pressure environment.
• Monitored and managed vehicle process to meet customer SLA's while suggesting additional services to increase vehicle's value prior to sale.
• Lead the management, coordination, processing and sale of 1500 - 1800 vehicles per week. Oversee and ensure sales audits prior to customer payments.
• Maintained close relationships with Management peers to ensure reporting accuracy, inventory parts availability, asset safety and time sensitive work was performed to meet deadlines and customer expectations.
• Handled all employee relations challenges. Recruit, hire and train new employees. Ensured all employees followed company policies and procedures.
• Maintained positive relationships with existing customers. Collaborated with Sales Directors to identify opportunities for new business. Travel to potential customer to begin relationship, present opportunities, fact find and close the deal.

• Consistently exceeded all weekly and monthly Dealer Sales quotas. Recognized as top producer of customer phone calls and field visits with highest acquisition, conversion and retention percentage each month.
• Engaged and trained dealers on use of website and technology to increase sales conversion and visibility of inventory needs.
• Managed the end to end service for dealers including weekly sales planning, transportation, registration, reconditioning, pricing and disposal to maximize their revenue margins.
• Built close relationships with dealers that resulted in trust and long term friendships.
• Was able to identify deficiencies and suggest services to achieve optimal profitability for dealers.
• Created fun events and sales promotions that highlighted the dealer's unique market share, increased buyer traffic and competitive bidding that resulted in higher revenue per vehicle.