Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
Hi, I’m

Lisa Osborne Blalock

Jupiter,FL
Lisa Osborne Blalock

Summary

A professional writer experienced with print and digital media, as well as radio and television. Economic Research Analyst with published articles. Leader with diverse experience within the travel and hospitality industries and a passion for continuous improvement and quality management. Versatile Content Writer proficient in researching, writing and editing diverse content. Works with minimal input to produce engaging, authoritative and error-free work. Autonomous yet communicative with nine-year history of superior performance in remote environments.

Overview

9
years of professional experience
5
Certificate

Work History

IBNewsMag

Writer
01.2019 - Current

Job overview

  • Publishes monthly magazine focused on international business matters, relevant and helpful to SME’s
  • Writes and delivers monthly travel feature in timely manner.

Footloose Travel and Tours, LLC

Founder and General Manager
01.2014 - Current

Job overview

  • Researches, organizes and leads educational trips around the world.
  • Has successfully sold out multiple guided group tours in a single day.
  • Artistically crafts complex foreign itineraries for small groups.
  • Handles all aspects of business ownership.
  • Manages global teams responsible for ensuring successful coordination and safety of groups.
  • Monitors financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Reduces budgetary expenditures by effectively negotiating contracts for more advantageous terms.
  • Tracks trends and suggests enhancements to both challenge and refine company's product offerings.
  • Reduces operational risks while organizing data to forecast performance trends.
  • Negotiates price and service with customers and vendors to decrease expenses and increase profit.
  • Cultivates and strengthens lasting client relationships using strong issue resolution and dynamic communication skills.
  • Implements business strategies, increasing revenue and effectively targeting new markets.
  • Assists in recruiting, hiring and training of team members.
  • Interacts well with customers to build connections and nurture relationships.
  • Provides strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
  • Analyzes market trends and competitor activities to create competitive advantages.
  • Develops and implements strategies to increase sales and profitability.

Goss & Associates

Research Associate
04.2018 - 12.2020

Job overview

  • Performed economic studies to help organizations and businesses make decisions on current or future scenarios, expenditures, business development, and investment.
  • Individually and collaboratively collected, analyzed, and presented research to audiences, helping to save municipal tax dollars.
  • Wrote summaries for research projects, press releases, and published multiple articles.
  • Interpreted data analysis results to draw inferences and conclusions.
  • Developed data collection strategies and monitored data quality for optimal research results.
  • Wrote research papers, reports, reviews, and summaries regarding travel and economics.
  • Analyzed and interpreted patterns and trends.
  • Proposed innovative methods for capturing and analyzing customer data.
  • Utilized statistical packages to analyze data and create visualizations.

Friends Of Lied Center For The Performing Arts

Board Member
05.2014 - 05.2017

Job overview

  • Represented the Omaha Metro Area in supporting a regional performing arts venue.
  • Collaborated with other board members to develop and execute programs and initiatives to advance organizational mission.

Education

Western Governors University

Master of Science from Marketing

University Overview

Some relevant courses included Marketing Communications and Storytelling, Marketing Analytics, and Product, Price and Customer Experience. Recognized for superior strategic decision-making skills and praised for Capstone contributions in the change of a disruptive product's consumer perception and successful navigation of the company's change management.

University of Central Florida

Bachelor of Science from Social Science

University Overview

The BS in Social Science was an interdisciplinary program that included Public Administration, Political Science, Sociology and Psychology.

Valencia College
Orlando, FL

Associate of Science from Paralegal Studies

University Overview

Successfully completed an internship with Florida's Ninth Judicial Circuit Office of the State Attorney and at its conclusion was offered a full-time position, which I declined.

Skills

  • Social Media Content Writing
  • Precision and Accuracy
  • Project Management
  • Print Media
  • Develop Advertising Campaigns
  • Video Conferencing Software
  • Project Collaboration
  • Email Communication
  • Marketing and Advertising Strategies
  • Broadcast Media
  • Creative Development
  • Video and Teleconferencing
  • Descriptive Analysis
  • Script Development
  • Improve Sales Strategies
  • Research
  • Marketing Support
  • Database Maintenance
  • Quality Assessments
  • Marketing Communications Expertise
  • Business Writing
  • SEO Principles
  • Excellent Interpersonal Communication
  • Critical Analyses
  • Unique Content Creation
  • Brand Messaging
  • Objective and Strategy Determination

Affiliations

American Society for Quality

Digital Analytics Association

Cruise Lines International Association

National Notary Association

Certification

  • Accredited Cruise Counselor, CLIA
  • Certified Notary Signing Agent
  • CNP - Certified Notary Public
  • Certified Inbound Marketing, Hubspot
  • Digital Marketing & E-Commerce, Coursera/Google

Timeline

Writer

IBNewsMag
01.2019 - Current

Research Associate

Goss & Associates
04.2018 - 12.2020

Board Member

Friends Of Lied Center For The Performing Arts
05.2014 - 05.2017

Founder and General Manager

Footloose Travel and Tours, LLC
01.2014 - Current

Western Governors University

Master of Science from Marketing

University of Central Florida

Bachelor of Science from Social Science

Valencia College

Associate of Science from Paralegal Studies
Lisa Osborne Blalock