Lisa Papageras
HUDSON,OH
Summary
Senior marketing professional with 30+ years of experience in traditional and digital marketing, ecommerce, and multichannel strategies. Proven track record of delivering improved business performance and on-time delivery using data-driven insights. Skilled leader known for creative and innovative thinking in team environments.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Digital Marketing Consultant
Compana Pet Brands
St Louis, MO
05.2024 - Current
- Collaborated closely with clients to understand business needs and professional expectations and used information to define plan to boost success.
- Developed online marketing strategies for Pet Health Supplement businesses.
- Updated clients on regular basis with information regarding success of digital marketing campaigns and discussed areas requiring improvement.
- Managed search engine accounts for clients and implemented multiple marketing services across platforms, while growing accounts.
- Implemented sustainable strategies to grow quality traffic to brand-specific client websites.
- Executed daily email marketing communications, generating customer awareness of key sales promotions and new product launches.
Senior Manager, Web Experience
Fortune Brands Innovations (Moen)
North Olmsted, OH
07.2016 - 04.2024
- Worked cross-functionally with marketing, analytics and IT departments.
- Collaborated with cross-functional team members to build and execute development plans.
- Led or supported troubleshooting of operational issues to reduce project bottlenecks or delays.
- Developed business plans to incorporate growth, modernization and cost structure improvement.
- Oversaw vendor relationships to foster performance monitoring, issue resolution and statement of work reviews.
- Performed financial analysis to inform discussions with partners and make strategic decisions.
- Partnered with IT to design, develop and implement technology-based solutions.
- Delegated work to staff, setting priorities and goals.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
Senior Web Manager
TTI Floor Care (Hoover, Dirt Devil, Oreck)
Glenwillow, OH
07.2013 - 07.2015
- Reviewed information and elements regularly on websites and pages for accuracy and functionality.
- Designed websites and online applications to assist companies with online presence.
- Evaluated software functionality and made adjustments when necessary.
- Collaborated with developmental team to resolve usability issues and improve website functionality.
- Demonstrated leadership by making improvements to work processes and helping to train others.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Education
Bachelor of Arts - International Relations
The College of Wooster
Wooster, OH05-1991
Skills
- Business Development
- Creative Problem-Solving
- Leadership
- Sales Planning
- Online content creation
- Strategic Planning
- Web Analytics
- Customer engagement strategies
- Project Management
- Data Analytics
- Marketing programs
- Optimizing ROI
- Digital advertising
- Revenue Generation
- Team Collaboration
- Google Analytics Setup
- AI Programming and Application
- SEO/SEM
- HTML/CSS/Javascript
- Budgeting / P&L
- Marketing Analysis
- Team Building & Training
- Conversion Funnels
- DX/CS/UX
- Email Marketing
- Internal Site Search Optimization
- List Building & Segmentation
- CRM and CDP
Certification
- Crucial Conversations VitalSmarts
- Developing with Visualforce
- Presentation Fundamentals
- Communication Fundamentals
- Building Business Relationships
- Leading Productive Meetings
- Enhancing Your Productivity
- User Experience Fundamentals for Design
- HTML5 Projects: Engaging ECommerce
- SEMRush Certification
Languages
Greek
Limited
French
Limited
Philanthropy and Volunteer Work
- Akron-Canton Regional Foodbank
- Better Business Bureau
- Northeast Ohio Usability Professionals
- Nature Conservancy
- Eastside Kickers Soccer
- Hudson High School Music Association
References
References available upon request.
Timeline
Digital Marketing Consultant
Compana Pet Brands
05.2024 - Current
Senior Manager, Web Experience
Fortune Brands Innovations (Moen)
07.2016 - 04.2024
Senior Web Manager
TTI Floor Care (Hoover, Dirt Devil, Oreck)
07.2013 - 07.2015
Bachelor of Arts - International Relations
The College of Wooster
- Crucial Conversations VitalSmarts
- Developing with Visualforce
- Presentation Fundamentals
- Communication Fundamentals
- Building Business Relationships
- Leading Productive Meetings
- Enhancing Your Productivity
- User Experience Fundamentals for Design
- HTML5 Projects: Engaging ECommerce
- SEMRush Certification
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