Summary
Overview
Work History
Education
Skills
Certification
Languages
Philanthropy and Volunteer Work
References
Timeline
Generic

Lisa Papageras

HUDSON,OH

Summary

Senior marketing professional with 30+ years of experience in traditional and digital marketing, ecommerce, and multichannel strategies. Proven track record of delivering improved business performance and on-time delivery using data-driven insights. Skilled leader known for creative and innovative thinking in team environments.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Digital Marketing Consultant

Compana Pet Brands
St Louis, MO
05.2024 - Current
  • Collaborated closely with clients to understand business needs and professional expectations and used information to define plan to boost success.
  • Developed online marketing strategies for Pet Health Supplement businesses.
  • Updated clients on regular basis with information regarding success of digital marketing campaigns and discussed areas requiring improvement.
  • Managed search engine accounts for clients and implemented multiple marketing services across platforms, while growing accounts.
  • Implemented sustainable strategies to grow quality traffic to brand-specific client websites.
  • Executed daily email marketing communications, generating customer awareness of key sales promotions and new product launches.

Senior Manager, Web Experience

Fortune Brands Innovations (Moen)
North Olmsted, OH
07.2016 - 04.2024
  • Worked cross-functionally with marketing, analytics and IT departments.
  • Collaborated with cross-functional team members to build and execute development plans.
  • Led or supported troubleshooting of operational issues to reduce project bottlenecks or delays.
  • Developed business plans to incorporate growth, modernization and cost structure improvement.
  • Oversaw vendor relationships to foster performance monitoring, issue resolution and statement of work reviews.
  • Performed financial analysis to inform discussions with partners and make strategic decisions.
  • Partnered with IT to design, develop and implement technology-based solutions.
  • Delegated work to staff, setting priorities and goals.
  • Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.

Senior Web Manager

TTI Floor Care (Hoover, Dirt Devil, Oreck)
Glenwillow, OH
07.2013 - 07.2015
  • Reviewed information and elements regularly on websites and pages for accuracy and functionality.
  • Designed websites and online applications to assist companies with online presence.
  • Evaluated software functionality and made adjustments when necessary.
  • Collaborated with developmental team to resolve usability issues and improve website functionality.
  • Demonstrated leadership by making improvements to work processes and helping to train others.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.

Education

Bachelor of Arts - International Relations

The College of Wooster
Wooster, OH
05-1991

Skills

  • Business Development
  • Creative Problem-Solving
  • Leadership
  • Sales Planning
  • Online content creation
  • Strategic Planning
  • Web Analytics
  • Customer engagement strategies
  • Project Management
  • Data Analytics
  • Marketing programs
  • Optimizing ROI
  • Digital advertising
  • Revenue Generation
  • Team Collaboration
  • Google Analytics Setup
  • AI Programming and Application
  • SEO/SEM
  • HTML/CSS/Javascript
  • Budgeting / P&L
  • Marketing Analysis
  • Team Building & Training
  • Conversion Funnels
  • DX/CS/UX
  • Email Marketing
  • Internal Site Search Optimization
  • List Building & Segmentation
  • CRM and CDP

Certification

  • Crucial Conversations VitalSmarts
  • Developing with Visualforce
  • Presentation Fundamentals
  • Communication Fundamentals
  • Building Business Relationships
  • Leading Productive Meetings
  • Enhancing Your Productivity
  • User Experience Fundamentals for Design
  • HTML5 Projects: Engaging ECommerce
  • SEMRush Certification

Languages

Greek
Limited
French
Limited

Philanthropy and Volunteer Work

  • Akron-Canton Regional Foodbank
  • Better Business Bureau
  • Northeast Ohio Usability Professionals
  • Nature Conservancy
  • Eastside Kickers Soccer
  • Hudson High School Music Association

References

References available upon request.

Timeline

Digital Marketing Consultant

Compana Pet Brands
05.2024 - Current

Senior Manager, Web Experience

Fortune Brands Innovations (Moen)
07.2016 - 04.2024

Senior Web Manager

TTI Floor Care (Hoover, Dirt Devil, Oreck)
07.2013 - 07.2015

Bachelor of Arts - International Relations

The College of Wooster

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Lisa Papageras