LISA PENFIELD
Wesley Chapel,Florida
Summary
Dynamic sales leader with successful rare disease product launch efforts (12), exceeds initial goal expectations. Delivers influential product presentations, identifies key opinion leaders to develop and grow territory into a top revenue producer. Emerging leader consistently selected by management to represent “best practices” as new hire trainer and at National Sales Meetings.
Results-driven professional prepared to excel in managing key client accounts and driving business growth. Proven track record of implementing effective account strategies and optimizing client engagement. Focused on collaborative team efforts and consistently achieving impactful results, adapting seamlessly to evolving business environments.
Overview
31
31
years of professional experience
Work History
Executive Account Manager, Hematology
Recordati
12.2024 - Current
- Selected to join Recordati and promote Enjaymo in business deal
Executive Area Business Manager Specialty & Hospital
Sanofi
04.2020 - 11.2024
- Recruited to sell in ultra-rare disease space including: aTTP (Cabilivi) and launch a first and only therapy in Cold Agglutinin Disease (Enjaymo) to hospitals and Hematology/Oncology specialists
- CAD Fab5 Leadership Committee Member 2022/2023
- Secured State wide formulary & Order set for Enjaymo with Florida Cancer Specialists 2022
- Ranked 5/32 Q2 2024
- Ranked 12/32 2023
- Promoted to Executive Area Business Manager 2023
- Ranked 1/40 2022 launching Enjaymo
- Market Access Mentorship program 2022
- Compass Champion 2021-2024
- New Hire Mentor 2022
- Initiated 1st IDN Task force 2021/22 (HCA)
- Ranked 16/40 2021 (90% virtual interactions)
- Ranked 13/40 2020 (100% virtual interactions)
- 266% Growth for Cablivi in 2020
Senior Area Manager Specialty & Hospital
CSL Behring
07.2019 - 04.2020
- Promoted to National Field Trainer 2018 -2020
- Area Manager Specialty & Hospital, April 2015 to June 2019
- Recruited to sell in the rare disease space including: Immunodeficiency replacement (Privigen), Anticoagulant reversal (KCentra), Alpha1 Augmentation (Zemaira), Launched Hereditary Angioedema (Haegarda) and introduce (Berinert) to Hospitals
- Circle of Excellence Winner 2018/2019
- Ranked 6/81 in Specialty Division 2018/2019
- Promoted to Senior Area Business Manager July 2019
- Ranked 23/82 in Specialty Division 2016/2017
- Achieved 108% of Kcentra goal and 199% of Berinert goal
- Ranked 43/82 in Specialty Division 2016
- H2 Ranked 6/82 for KCentra, Achieved 148%
- Ranked 25/82 in Specialty Division 2015 (reorganized)
- Ranked 13/47 in Hospital Division 2015
- Manager selected Computer Trainer in 2015 - 2018
- Manager selected Field Advisory Committee member 2016/2017
- Manager selected Onboarding Mentor 2015 - 2017
- Southeast Region Team’s selection as MVP and Manager selection for Customer Focus award 2016/2017
Therapeutic Specialist – Neuro
Sunovion Pharmaceuticals, Inc.
03.2014 - 04.2015
- Recruited to launch and sell Aptiom to Epileptologists, Epilepsy Centers, Neurologists
- Ranked 28/118 Nationally 2014
- Grew Aptiom scripts from Q1 to Q2 by over 900%
- Increased writers by 100%
- Lead Region in programs with 15 and an average attendance of 10 physicians
- Secured Aptiom on formulary and stocking product at Florida Hospital (6)
Therapeutic Specialist – CNS
Sunovion Pharmaceuticals, Inc.
06.2011 - 04.2013
- Recruited to promote and sell Lunesta and/or Latuda to Psychiatrists, Pain Specialists, Pulmonologists, Primary Care Physicians, and Mental Health Clinics
- #8/41 in Area, #35/110 in Nation 2012
- #4/41 in Area, #18/110 in Nation for Q3 2012
- #3/149 in Region, #11/325 in Nation for Q1 2012 (Lunesta only)
- 1 of 110 territories chosen to promote Latuda in Launch year
- Exceeded Latuda quota in Q2 and Q3 which resulted in 118% and 129% respectively
- Silver Prism award candidate Q1, Q2, Q3 2012 for consistent sales results over quota for Lunesta
- Regional Business Manager’s selection to represent team on Marketing Advisory Board 2012
- Top Candidate for Sales and Training Development Pilot Position 2012
- Invited to train Lunesta new hire class September 2012
- Received 5 Values Matters Manager’s Awards for demonstrating excellence in sales, leadership, and business analysis
- Hands On Team Leader – Sunovion’s community service day 2012
Territory Specialist – CNS
Cephalon Inc.
03.2009 - 06.2011
- Recruited to promote and sell Nuvigil, Amrix to Pain Specialists, Pulmonologists, Neurologists, Rheumatologists and Psychiatrists
- Manager’s selection as Area Trainer 2011-2012
- Chosen to represent area on Sales Advisory Board 2011
- #1 in CT/Manhattan Area in Q4 2010 ranked 66th for Nuvigil and 98th /385 Nationally for Total Sales
- Achieved quota for both products in Q1 2010, 1 of only 20 in nation
- Grew sales to achieve 119% Q3 and 114% Q4, 2009
- Recognized for successful Nuvigil launch, one of the top 3 US launches
- Doubled Amrix market share, 6% to 15.1% within 3-month timeline
- Selected as Area Team computer guru, designed and facilitated Excel training
- Area leader in establishing disease state educational meetings
Institutional Specialist
Gilead Sciences, Inc.
03.2007 - 02.2009
- Promoted to Institutional Specialist for rare disease sales excellence, Nov
- 2007
- Hand picked by management as Regional Trainer, 2007, 2008, and 2009
- Delivered 100% sales goal results, 2008
- 40% sales growth of Southern New England territory, 2008
- Developed and managed 7 key Pulmonary Arterial Hypertension Centers (rare disease) within territory, averaging more than 800 patients
- Grew patient enrollment by 50% to win Spring Sales Contest, 2008
Therapeutic Specialist
Gilead Sciences, Inc.
03.2007 - 11.2007
- Represented Gilead’s first Cardio-Pulmonary Division
- Launched Letairis, once-a-day Rare Disease; Pulmonary Arterial Hypertension medication
- Researched area’s top pulmonologists, cardiologists, and rheumatologists in compiling a focused target call list
- 2007 Fresh Perspectives Award Winner
Professional Healthcare Representative
Pfizer, Inc.
12.2001 - 03.2007
- Successfully promoted and sold Celebrex, Lyrica, Exubera, Bextra, Vfend, Diflucan, Zyvox and Zoloft
- Key therapeutic areas included: Hematology, Pain Specialists, Primary Care, Podiatry, Rheumatology, Pulmonology, Cardiology, Infectious Disease, Infectious Disease, Neurology, Endocrinology
- Awarded District Professional Healthcare Representative of the Year, 2006, 2004, 2003, and 2002
- Exceeded launch goals, ranked #11 in Region for Celebrex sales
- Regionally ranked #12 for Lyrica sales during launch timeline
- Power Players contest winner, highest combined COX-2 and Antifungal Sales, 2002/2003
- Consistent Achievers recipient, 2006, 2004, and 2003
- Launched Zyvox, achieving #4 position for exceeding sales
Medical Market Manager
Loctite Corporation
12.2000 - 12.2001
- Managed all aspects of surgical markets worth over 100mil sales annually
Moore Medical Corporation
03.1994 - 12.2000
- Promoted 3 times during tenure
- Positions focused around sales of surgical and wound care products
Education
Bachelor of Science - Business Administration
Eastern Connecticut State University
Skills
- Teamwork and collaboration
- Problem-solving abilities
- Organizational skills
- Effective communication
- Decision-making
- Relationship building
- Business development and planning
- Sales presentations
- Product knowledge
- Analytical thinking
Leadership Experience
- PowerBi Transformation Team 2023-2024
- Product focus advisory group(s) – aTTP & CAD
- Compass Champion 2021 - 2024
- National Field Trainer 2018/2019/2020/2021
- Field Advisory Committee 2016 -2024
- Oncology Nursing Society Member 2020 - Present
- Computer Trainer/Onboarding Mentor CSL Behring 2015 – 2018, Sanofi 2021 - 2023
- Southeast Region Sales Team Recognition Award for Peer-to-Peer leadership 2016/2017 CSL Behring
- Marketing Advisory Board 2012 Sunovion
- Hand’s On Team Leader – Sunovion 2012
- Sales Advisory Board 2011 -2012 Cephalon
- Area Trainer 2011 – 2012 Cephalon
- New England Region Regional Trainer 2007 – 2008 Gilead
- Fresh Perspectives Award 2007 Gilead
- Member of Pulmonary Hypertension Association
- Annual Donator to United Way, Multiple Sclerosis Society, and American Cancer Society
- Generated Moore Medical’s first company point-of-purchase selling program for Tradeshow events. Project achieved over $18,000
- Moore Medical Corporation Sales Recognition Award for Outstanding Efforts
- Committee Leader for Moore Medical Annual Golf Outing -1998-2000
Timeline
Executive Account Manager, Hematology
Recordati
12.2024 - Current
Executive Area Business Manager Specialty & Hospital
Sanofi
04.2020 - 11.2024
Senior Area Manager Specialty & Hospital
CSL Behring
07.2019 - 04.2020
Therapeutic Specialist – Neuro
Sunovion Pharmaceuticals, Inc.
03.2014 - 04.2015
Therapeutic Specialist – CNS
Sunovion Pharmaceuticals, Inc.
06.2011 - 04.2013
Territory Specialist – CNS
Cephalon Inc.
03.2009 - 06.2011
Institutional Specialist
Gilead Sciences, Inc.
03.2007 - 02.2009
Therapeutic Specialist
Gilead Sciences, Inc.
03.2007 - 11.2007
Professional Healthcare Representative
Pfizer, Inc.
12.2001 - 03.2007
Medical Market Manager
Loctite Corporation
12.2000 - 12.2001
Moore Medical Corporation
03.1994 - 12.2000
Bachelor of Science - Business Administration
Eastern Connecticut State University
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