Lisa Riedesel

Provide legal and regulatory counsel to Company four brands, including Fingerhut, a long-standing fintech company.

• Draft, negotiate and review wide variety of strategic business agreements supporting distribution, retail and third party logistics businesses including marketing, advertising information technology, SaaS, software licensing, data licensing, service and consulting, transportation and logistics.
•Provide compliance counseling on advertising, marketing, privacy, data protection, intellectual property, antitrust, product safety, competition and consumer protection laws, mitigating risk.
•Develop, implement and oversee Company’s data privacy policies, procedures, notices, data protection agreements and other documentation for proper processing of customer and employee data.
•Manage Company’s intellectual property portfolio including advising on all aspects of obtaining and enforcing protection of Company’s intellectual property.
•Support continuous improvement processes, policies and templates to streamline and automate the contracting process.

Provide legal and regulatory counsel to Company's graduation and sports memorabilia businesses with revenues of $750 million.

• Counseled and negotiated variety of agreements including license, manufacturing, advertising, marketing, technology, joint development and distribution.
• Developed and managed advertising compliance program ensuring compliance with state and federal laws, mitigating risk.
• Led cross functional team developing data privacy program ensuring compliance with California Consumer Privacy Act.
• Counseled all levels of management on legal and regulatory issues including commercial, product liability, intellectual property, advertising, real estate and data privacy.
• Provided legal and regulatory counsel on all products and services, mitigating risk and expanding sales.
• Developed templates, play books, checklists and training materials increasing efficiencies of business teams.
• Counseled human resources and business leaders on employment and employee benefit issues.
• Managed commercial, advertising, intellectual property and employment litigation, mitigating risk.

• Counseled, drafted and negotiated variety of commercial agreements supporting Company's operations including technology, advertising, marketing, manufacturing, license, lease, telecommunications, energy and transportation agreements.
• Led cross functional team implementing contract management process, increasing efficiencies for procurement and legal teams.
• Counseled all levels of management on risk mitigation and compliance issues in the areas of intellectual property, data privacy, product liability and commercial law.
• Completed negotiations with strategic vendor in one week, producing savings of $10 million.
• Counseled on critical contract disputes, vendor non-performance issues and pre-litigation matters, mitigating risk.
• Recognized by numerous business teams for superior customer service.

Created and led first legal department for North American subsidiary of global medical device company. Provided full range of strategic and proactive legal and business counsel.

• Negotiated advertising, marketing, joint venture, license, manufacturing, supply and distribution agreements, expanding distribution.
• Counseled all levels of management on risk mitigation and compliance issues in the areas of employment, intellectual property, data privacy, product liability and commercial law.
• Counseled development team on legal and regulatory issues, obtaining intellectual property protection and expanding distribution.
• Implemented compliance programs on FCPA, Sunshine Act, HIPPA, data privacy and anti-trust, mitigating risk.

Responsible for providing leadership and legal counsel to all management levels of a $700 million dollar, NASDAQ listed, manufacturer and retailer of SLEEP NUMBER bed and accessories.

• Provided legal and regulatory counsel in all aspects of Company’s international expansion in Canada, Australia and Europe, resulting in increased revenue.
• Negotiated and drafted commercial transactions including product development, manufacturing, distribution and license agreements, increasing distribution.
• Led teams responsible for managing compliance with local, state, federal and international regulations applicable to Company’s products, services and manufacturing processes, mitigating risk.
• Established and managed compliance program for Company’s advertising, promotions, sweepstakes and contests, enhancing value of Company’s brand and mitigating risk.
•Led assessment efforts of Company’s human resources policies and employment practices, increasing knowledge of Company’s obligations and mitigating risk.
• Provided legal and regulatory counsel resulting in expansion of distribution in retail, medical and hospitality channels.
• Successfully mitigated risk to Company by negotiating acceptable resolutions with government and industry officials in response to privacy, product safety, advertising, environmental and other non-compliance allegations.
• Managed product liability, personal injury, employment, intellectual property and commercial litigation, mitigating risk and maximizing recovery for Company.
• Led development of Company’s compliance programs on environmental, privacy, consumer protection, advertising, anti-trust and FCPA, increasing knowledge of compliance obligations.
•Provided counseling in regulatory agency charges, termination and reduction in force matters, ADA and FMLA, resulting in reduction of litigation exposure and expense.
• Managed class action wage and hour litigation, resulting in acceptable resolution to Company.