Lisa Rieken

I've worked full-time as a licensed Realtor for 7 years. I currently partner with Broker, Melissa Johnson to run and grow our Real Estate business with new buyer clients, listing clients, and closed sales. Received 2022 award for #1 top team for closed sales volume of 9.9 million.

Implement the following marketing strategies to attract & sign buyer and seller clients and to maintain existing relationships with customers:

• Created, designed, and maintain website. (www.riekenrealestate.com); Manage CRM program and online marketing which is all tied into the website and run through a program called "Market Leader".
• Created, designed, and maintain Facebook business page and Google business page.
• Hold open houses and go door-knocking to neighbor's homes within a couple of blocks to promote open houses and to network.
• Create and run ads through Facebook, Facebook groups, social media, associations and community establishments.
• Implement a 36-touch strategy with the entire database.
• A custom home magazine is sent monthly to customers.
• Holding special events such as seminars and holiday events.
• Run contests.
• Calling contacts and customers in the database quarterly.
• Asking for referrals from customers.
• Market listings consistently to over 60,000-100,000 potential buyers.
• Leveraging different listing statuses (ie. withheld, coming soon) to increase visibility, anticipation, and a higher net profit through a bidding war.
• Bi-monthly newsletter I create and mass email to a database of 1300 contacts.

Comprehensively work with sellers in the following ways:

• Initiate pre-qualifying conversations to understand seller motivation, needs, and timing followed by listing appointments. Listing appointments entail creating and presenting a detailed comparable market analysis on home value and equity; local market report; net proceeds document; seller's handbook(I wrote and designed); listing process and strategy; home evaluation to understand condition, finishes, and updates through walk-through; staging advice; review of seller's rights and listing agreement and close with getting the seller to sign a listing contract and setting next step and appointment.
• Guide seller and facilitate entire process of home listing including: preparing home details for MLS; sign installation; staging; photography; flier creation; all forms of marketing; open houses; offer or bid negotiations for best price, terms, and conditions; purchase agreement review and acceptance signing; and closing process.
• As part of the listing process, work closely with the transaction coordinator, lenders, appraisers, home inspectors, title and closing company, home warranty company, contractors, CIC associations, sign company, photographers, and home stagers.

Comprehensively work with buyers in the following ways:

• Initiate pre-qualifying conversations to understand buyer motivation, home search criteria, needs, financial ability, and timing.
• Provide guidance and coordination of getting buyers pre-approved for a loan with a mortgage lender. Connect buyers with resources if credit repair or increasing credit score is needed.
• Meet with buyer for buying process strategy appointment. Strategy appointments include answering questions, helping the buyer understand the market, home search and buying process; discussing competitive offer terms and conditions along with bidding war strategies that win; reviewing the buyer handbook I designed and wrote; discussing buyer's rights and buyer representation agreement, and close with getting buyer to sign buyer representation contract.
• Create custom and automated daily home search reports that reflect the client's specific home search criteria.
• Set up home showing tours to show top homes of interest to buyers.
• Prepare a purchase agreement and negotiate the purchase price, terms, and conditions between buyer and seller.
• Provide net proceeds document after offer acceptance.
• Attend home inspection after the purchase agreement is accepted. Negotiate for the buyer's best interest for any inspection repairs impacting health and safety.
• Move the buying process forward through to completion at closing.
• As part of the buying process, work closely with a transaction coordinator, lenders, appraisers, home inspectors, title and closing company, home warranty company, contractors, CIC associations, sign company, photographers, and home stagers.

Maintained up-to-date knowledge of local market trends and regulations through continuing education, weekly team meetings at KW Brokerage, paying for coaching, and attending training conferences and seminars. This provides valuable insights, strategy and advice to clients.

Worked as a Builder's Agent for Fieldstone Family Homes, a local custom builder. Guided families through the 6 month new construction process, which included:

• Spear heading the home plan, pricing, and interior and exterior design selections for the creation of a model home I would be the lead agent in.
• Working in the model home to meet new prospective clients and setting up meeting to explore prospect's interest in building or buying a model home.
• Leading design meetings with customers to customize home plan. This also entailed working with builder architect and builder to accurately refine home design and plans.
• Providing quotes and new construction purchase agreement.
• Working with customer on interior and exterior design selections.
• Holding plan review meetings with customer and builder as well as final preconstruction meeting.
• Attending various stages of the construction of home on site with customer (ie. electrical, cabinet, landscaping walk-throughs).
• Handled and promptly resolved customer complaints to maintain professional relationships.
• Worked as a licensed Realtor for Fieldstone's sister company, Fieldstone Real Estate Specialists. Represented buyers and sellers for existing home sales.

Pursued and expanded new business and account growth opportunities for ELA Consulting Group (a One Page Business Plan Agency & Wilson Learning Agency). Targeted training divisions and contacts through:

• Online marketing.
• Cold calling.
• Networking through local Association memberships.
• Delivering online presentations.

Provide outsourced sales and business development services to B2B or B2C organizations in a variety of industries. Services

include:

• Business | Sales pipeline development.
• Territory development | Relationship building (national and local levels in North America).
• B2B prospecting | Lead generation | Lead nurturing.
• Outbound sales and marketing.
• Creation of call, letter, email scripts for "next step" interest & action
• Needs analysis and product/service demonstrations through online meeting programs (i.e. GoToMeeting, Zoom).
• Content writing or design for brochures, fliers, website, presentations, email campaigns.
• Account management.
• Sales training & sales leadership training.
• Strategically bringing all managers and team leaders into alignment and clearly communicating objectives, strategies and actionable tasks through a one page business plan.
• GSA and state contracts.
• Full sales process/support functions (i.e. CRM documentation, research, quotes, negotiating, online meetings closing, customer support).

Successfully pursued, developed and managed new customers in corporate Training, e-Learning, HR, Talent

Management and Meeting & Event Planning markets in the western United States for Mentor Tech Group, Inc.

• Doubled customer base after year 1 and tripled after year 2.
• Increased annual sales revenue by 31% - 35% year-over-year.
• Held record for bringing on the second largest number of new customer acquisitions for Mentor Tech Group.
• Attended national tradeshows 8 months out of the year to meet with prospects & customers.
• Implemented full sales process including: research; cold calling; documenting all CRM activities in SalesForce; creating quotes and sales agreements; leading online conference calls through GoToMeeting for discovery, demonstrations, quote reviews, best practices and customer orientations & follow-up.

Responsible for business development of factory direct sales on a national level for a small Minnesota based

manufacturer of fully integrated multimedia podiums and presentation systems.

• Expanded Nomad Technologies, Inc. from a local Twin Cities business to a national business with factory-direct sales growing from $.5M to $3.2M annually
• Successfully developed market penetration throughout U.S. for Nomad Technologies, Inc. product and service sales in Higher Education, Courts and Federal Government; including military and nonmilitary organizations.
• In charge of all B2B marketing.
• Manager in charge of training and the support of 3 Regional Sales Directors and Inside Sales staff.