Lisa Rienstra

· Employed to help company grow market share, develop sales force and expand other irrigation sales opportunities.

· Responsible for managing 9 sales representatives from Northern WA to SE WA.

· Hired 3 new sales representatives and created onboarding and training plan.

• Develop and manage the PNW region selling web-based automation systems with SAAS though distribution in Washington, Oregon, Idaho and Western Canada.
• Built positive and productive relationships with dealers, distributors and end-users by providing sales presentations, training and field sales support.
• Responsible for identifying and developing sales opportunities while adding new distributors/dealers in order to successfully expand market share in the market.
• Meet clients with distributor sales reps, delivering presentations, and educating on product and service features and offerings.

• Sold highly technical web-based control systems with SAAS for management of irrigation/water management & conservation in AZ, CA, NV and HI.
• Collaborated with senior executives to evaluate performance in regional area, develop strategies to expand revenue generation and contribute to product development.
• By implementing successful sales strategies and carefully managing project pipeline, increased sales in region in 2019 by 15%, 2020 by 58%, 2021 by 20%, and additional 8% in 2022, with an anticipated 2023 increase of 15%.
• Modeled strong presentation & negotiation skills to help distributor reps close tough deals, strengthen customer relationships and uncover opportunities for growth.

• Together with outside sales representatives, call on large or priority customers and prospects to promote distributor’s products and services, introduce new products and technologies, and present proposals.
• Hire, evaluate and develop employees to ensure that the branch is fully staffed and team members are properly trained.
• Represented several manufacturers lines and products in the landscape construction market with focus on central irrigation controls and pump systems, increasing their market share year over year by 15%-30%.

• Responsible for specifications sales of design/build shade structures in the AZ and NM markets increasing specifications by 25% in 2 years and a 2013 pipeline increase of an additional 20%.
• Designed, created specifications and provided budgets of specified structures to architects.
• Collaborated with in-house engineering and installation to provide accurate and profitable structures.

• Spearheaded collaborative efforts with international company to bring imported products to market.
• Responsible for hiring, managing and training nationwide network of independent sales representative organizations.
• Developed & maintained positive vendor relations to build strong partnerships and increase sales.

• Opened and managed a new 30,000+ square foot wholesale distribution warehouse, managing personnel, sales and day to day operations.
• Developed the Southwest direct sales position with first year revenue of $900,000+ and a 62% increase during second fiscal year.
• Responsible for training of 30+ branch managers and account managers on the company project services processes.

• Assessed costs, estimated production capabilities and projected sales revenue to evaluate economic viability of new products.
• Spearheaded collaborative efforts with sales, marketing, engineering and manufacturing to bring products to market on time and within budget.
• Developed specifications and product documentation to communicate product features to internal teams as well as detailed marketing pieces for launch to market.

• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Liaised with clients and sales managers to better understand business needs of the Ag market.
• Increased first year sales by 80% and second year by an additional 50% becoming the leading drip irrigation supplier in the mining industry.