Lisa Rudnick
Mattawan
Summary
Forward-thinking Marketing leader offering 10 years of leading strategic and tactical business initiatives. Proven expertise in large-scale business transformation and change management to consistently exceed company objectives. Offering effective communication, team building and coaching skills with commitment to fostering company vision and building professional culture rooted in trust and mutual respect.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Sr Director, Marketing
Hologic
01.2023 - Current
- Enhanced organizational growth by driving strategic initiatives and aligning cross-functional teams.
- Spearheaded development of innovative solutions for expanding market reach.
- Transformed organizational culture, fostering innovation and continuous improvement.
Director, Marketing & Sales Enablement
Stryker
01.2019 - 01.2023
- Develop and implement marketing and sales strategies through market analysis, increasing share and revenue
- Year over year growth achievement of, 20% in 2019, 15% in 2020 and 13% year to date
- Lead sales enablement team driving; 100% PTQ, contract pricing in line with margin expectations while decreasing cancellations by 5%
- Develop and lead annual strategic pricing models
- Develop strategic sales strategies and incentives expanding current portfolio
- Developed and implemented Sales Training and Education curriculums across divisional commercial businesses
- Assess market potential and provide inputs for business development and new product development process
- Implemented five-year strategic marketing plan
- Lead and define qualitative and quantitative market data to identify competitive intel strategies enabling strategic positioning of service
- Evaluate and assess external service partnerships
- Develop, lead, and deliver voice of sale and voice of customer programs resulting in client-driven portfolio offerings
- Lead cross divisional and functional partnerships in effort to build “one Service” strategy
- Design, lead and implement Global Service Application in collaboration with multiple divisions
- Implemented Commercial Service team structure, doubling in size over two years, implementing core roles across Sales Enablement, Strategic Sales, Sales Education, Marketing and Contract Management functions
Sr Manager, Human Resources
Stryker
01.2017 - 01.2019
- Development of employee engagement committee and the female sales leadership development program, resulting in the appointment of three to sales leader positions
- Develop and implement performance development, talent review and succession planning processes, limiting turnover while creating career progression
- Lead, influence, and support cultural and organizational change
- Facilitate, manage, and implement action items for all Q12 Gallup Engagement activities, driving improvement of year over year performance from an overall 4.01 to 4.41
- Provide professional strengths coaching for teams, business leaders and new hires
Sr Manager, Integrated Business Process
Stryker
06.2015 - 01.2017
- Lead Demand and Sales Operations teams across three business portfolios
- Lead and oversee a wide range of processes including, short- and long term S&OP planning, sales support programs and process improvements
- Drove $6MM in newly launched capital back order down to <$1MM in twelve months
- Collaboration with Marketing and new product development teams defining launch strategies and managing product life cycle strategies in relation to demand, supply, and inventory
- Cultivated and lead global supply partnerships within the TOM model
- Connection between Salesforce and Global Quality Organization driving supply strategies meeting selling and revenue strategies
- Provide recommendations for product rationalization to Executive Management
- Lead and implement merger and acquisition supply and demand strategies
Manager, Marketing Operations
Pfizer, Wyeth Pharmaceuticals
01.2009 - 01.2015
- Negotiated contracts, policies and deadlines with suppliers and vendors
- Built supplier relationships to mitigate risk and establish effective purchasing arrangements with indirect and logistics customers
- Integrated financial and operation plans with strategic objectives to deliver improved operational and financial results to boost customer satisfaction, profitability and working capital
- Led change management initiatives and designed functional area infrastructure to support demand planning and supply strategy
- Led cross functional teams
Education
MBA - Management
Spring Arbor University
Spring Arbor, MI04-2007
Skills
- Strategic planning
- Operations management
- Project management
- Cross-functional collaboration
- Change management
- Succession planning
- Brand positioning
Certification
Gallup, Executive Strengths Coach
APICS - Certified Supply Chain PRofessional
Timeline
Sr Director, Marketing
Hologic
01.2023 - Current
Director, Marketing & Sales Enablement
Stryker
01.2019 - 01.2023
Sr Manager, Human Resources
Stryker
01.2017 - 01.2019
Sr Manager, Integrated Business Process
Stryker
06.2015 - 01.2017
Manager, Marketing Operations
Pfizer, Wyeth Pharmaceuticals
01.2009 - 01.2015
MBA - Management
Spring Arbor University
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