Lisa Ruschmann
Lancaster,CA
Summary
Accomplished National Account Manager Sales Executive with 25 years of experience in consistently promoting the brand and representing company values in all business interactions. Passionate technology product and industry expert and valuable business consultant with talents in analysis, judgment, knowledge of the consumer and industry dynamics. Strategic with a focus on coordinating with customers, retail partners and distribution partners to accomplish Sales goals and promote the brand while maintaining strong professional relationships. Looking for an opportunity in retail environment to grow the business .
Overview
23
23
years of professional experience
Work History
Sales Account Manager
Liggett Vector Brands
05.2023 - Current
- Managed a diverse portfolio of accounts, ensuring each client received personalized attention and support.
- Increased sales revenue by identifying and pursuing new business opportunities.
- Negotiated prices, terms of sale and service agreements.
- Built client relationships by acting as liaison between customer service and sales teams.
- Monitored market activity and quoted pricing to maintain healthy profit margins.
- Handled highest volume account in Las Vegas territory, generating more than Sales Targets in revenue.
Territory Manager
Reynolds American Inc
05.2021 - 04.2023
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
- Managed over 189 accounts within High Desert territory.
- Generated continuous customer referrals by delivering exceptional sales support, sustaining consistent revenue and improving share of market .
- Established successful account relationships by building rapport and maintaining consistent communication.
- Tracked changing product lines to effectively meet dynamic market demands.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Orchestrated successful promotional strategies, boosting revenue 125%.
- Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
- Reduced costs 30% through client and distributor price negotiations.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenue
- Investigated and integrated new strategies to expand business operations and grow customer base.
Merchandise Processor
Target
02.2020 - 05.2021
- Inspected ingoing and outgoing shipments to verify accuracy and prevent errors
- Verified quantity and description of materials received by checking merchandise against packing list
- Used hand-held devices and computers to record and monitor inventory levels and completed audits to uncover and address inaccuracies
- Handled daily customer service aspects, including maintaining positive and ongoing relationships with team to ensure all items were accounted for each order
- Flex managed all guests items requested by picking the items in the store and accurately bagging them in guest service area for Drive Up orders
- Ship to Home scanning in all orders verifying all merchandise boxing and securely packing all orders with labels and storing for UPS and FED EX
- Drive Up Guest Service Checking all orders for accuracy bagging and delivering all products verifying ID of guest and inspecting all items in a timely manner
- Used warehouse management system and handheld scanners to document merchandise movements
- Removed damaged, out-of-code, not-in-set and discontinued items from displays
- Established strong vendor relationships to maintain and support business
- Used warehouse management system and handheld scanners to document merchandise movements.
- Sorted, priced and stocked merchandise on sales floor.
- Picked orders, packed boxes and prepared shipments.
- Ran markdown reports, managed store replenishment and analyzed buying reports.
Guest Service Representative
Target
11.2018 - 05.2021
- Greeted guests at front desk and engaged in pleasant conversations while managing check-in process
- Restocked, arranged and organized merchandise in front lanes to drive product sales
- Helped customers complete purchases, locate items and join reward programs to promote loyalty, satisfaction and sales numbers
- Processed POS transactions, including checks, cash and credit purchases or refunds
- Met and exceeded upsell goals by highlighting target merchandise with strategic promotional approaches
- Mentored new team members on POS system operation, customer service strategies and sales goals
- Greeted visitors and customers upon arrival, offered assistance and answered questions to build rapport and retention
- Greeted visitors and customers upon arrival, offered assistance and answered questions to build rapport and retention.
- Delivered above-and-beyond service to guests by making outside venue reservations and setting up tours.
- Oversaw fast-paced front desk operations and guests' needs at busy facility.
Sales Consultant
Target Corporation
11.2018 - 05.2021
- Educated customers about the brand to incite excitement about the company’s mission and values
- Followed merchandising guidelines to present visually appealing displays
- Actively pursued personal learning and development opportunities
- Worked with the management team to implement the proper division of responsibilities
- Conducted on-site product demonstrations to highlight features, answer customer questions and redirect concerns toward positive aspects
- Evaluated inventory and delivery needs, optimizing strategies to meet customer demands
- Assisted walk-in traffic with identifying financial needs and goals to provide customized solutions
- Improved sales by managing sales lifecycle from lead generation through contract negotiations and closings
- Provided sales and customer service assistance to walk-in traffic
- Fulfilled orders and sourced products to meet rigorous customer delivery schedules
- Increased sales by fostering relationships with customers, implementing business strategies and suggesting areas for improvement.
- Applied knowledge of market and full range of innovative and unique products to meet customer needs, expanding company's customer base.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Retained consistent client base by conducting market research to develop brand strategy.
Customer Services Solutions Manager
AT&T
06.2017 - 06.2018
- Planned client relationship cultivating events to promote growth, resulting in an expansion of clientele base by 30%
- Delivered a high level of service to clients to both maintain and extend the relationships for future business opportunities
- Contacted customers as soon as issues arose to immediately find resolution before the problems escalated
- Researched and customized service proposals for clients
- Sold Wireless, Cable and Accessories products to individuals and affinity groups within assigned territory using consultative selling techniques
- Consistently hit and exceeded sales goals by 20%
- Entered details such as payments, account information and call logs into the computer system
- Conferred with sales teams and team leaders to communicate targets, boost revenue and improve promotional strategies.
- Visited customer locations to evaluate requirements, demonstrate product offerings and propose strategic solutions for diverse needs.
- Resolved concerns with products or services to help with retention and drive sales
- Resolved customer complaints while prioritizing customer satisfaction and loyalty
National Account Executive
AT&T
10.2001 - 05.2017
- Directed sales and marketing strategy for territory of 20 retail locations, ensuring increased revenue and market share during tenure. Conducted weekly store visits as part of efforts to grow brand awareness and sustain customer relationships. Monitored performance metrics and collaborated with store management on staff development. Established sales forecasts and met with leadership teams to analyze sales data.
- Sustained 100% execution for marketing campaigns and merchandising compliance across all sites.
- Named AT&T Summit Sales Award Winner twice, ranking in top three among 40 sales professionals in region.
- Earned position as #1 National Account Executive in Greater LA for two quarters in 2015.
- Completed ongoing management training and professional development.
- Responded to customer requests via telephone and email.
- Elevated account management by predicting potential competitive threats and outlining proactive solutions.
- Identified key entry points to enhance market penetration and effectively analyzed data to optimize customer satisfaction and increase profitability by 20%.
- Boosted sales numbers with proactive account servicing and diligent relationship-building.
Education
Certification - Medical Front and Back Office
Antelope Valley College
Lancaster, CA01.2018
Skills
- National Account Management
- Territory management
- Mentoring and coaching
- Merchandising and display
- Product promotions
- Sales strategy
- Customer expectations management
- Coaching and mentoring
- Order fulfillment
Accomplishments
Leading Division KPI Q3 Reynolds American
To the Stars Award Oct 2022
October Metrics ( Quant+Qual) Highest Overall NPI TPM % to selling in new products
November 2022
To the Stars Award highest overall Pre-booking of new products.
Affiliations
- Member AT&T Leadership Council Oct 2015- Jan 2017
- Mentor AT&T Program Jan 2014 - July 2016
- Women of AT&T Technology Board March 2013 - Jan 2014
Timeline
Sales Account Manager
Liggett Vector Brands
05.2023 - Current
Territory Manager
Reynolds American Inc
05.2021 - 04.2023
Merchandise Processor
Target
02.2020 - 05.2021
Guest Service Representative
Target
11.2018 - 05.2021
Sales Consultant
Target Corporation
11.2018 - 05.2021
Customer Services Solutions Manager
AT&T
06.2017 - 06.2018
National Account Executive
AT&T
10.2001 - 05.2017
Certification - Medical Front and Back Office
Antelope Valley College
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