Lisa Sacks

As a Multimedia Sales Leader, I create pricing strategies to maximize profits while remaining competitive in the market. This has led our team to double our digital sales revenue year over year for the last three years.

• Created product roadmaps and release plans for new digital marketing products, focusing on key differentiators against competitors.
• Manage the daily operations of the sales department, including the supervision of sales team members.
• Coach, develop, and motivate sales team members to drive growth and development.
• Assist the general manager in developing long-term strategic goals for the company's growth.

• Led national, regional, and local sales teams to exceed 140% of sales goals by introducing digital media solutions.
• Developed a company-wide sales training curriculum in collaboration with corporate sales leaders.
• Negotiated a key deal with DirecTV and National Cable Communications.
• As the Statewide Political Sales Manager, I trained sales teams on political policies, restructured zoning capabilities, and partnered with Cox's Government Affairs team to increase political sales revenue.

• Customized media packages for clients that included content with NBC’s Gravity Games, CNN News/Sports, and Mademoiselle Magazine.

• Managed a nationwide television, radio, and syndicated media buying team, coordinating daily communication for Universal Pictures.