Lisa Schwartz
Colorado Springs,CO
Summary
Strategic product marketing leader with 30+ years of experience driving global growth in network infrastructure and test & measurement solutions. Proven success in launching innovative products, building high-performing sales channels, and crafting go-to-market strategies that deliver measurable results. Adept at translating complex technologies into customer-centric messaging, enabling sales teams for effective selling. Known for problem solving, streamlining processes, adaptability, fostering strategic partnerships, and supporting cross-functional initiatives. Skilled at overseeing both internal and external global events from start to finish.
Overview
34
34
years of professional experience
Work History
Director, Product Marketing & Channel Development
AEM Holdings / Precision Cable Test Business Unit
01.2018 - Current
- Grew division revenue from $6.5M in five years, in the face of strong incumbent competition with an unknown brand.
- Single-handedly built a global distribution and sales channel from scratch and hired the sales team.
- Developed automated quoting, fulfillment, and reporting processes.
- Led outbound marketing, GTM strategy, and global budget management.
- Conceptualized and designed a new BU-focused website in collaboration with an external agency.
- Manage external agency for both AEM Corporate and Precision Cable Test BU initiatives.
- Manage cross-functional team spanning product management, marketing, customer care, and operations.
- Manage global company-wide marketing, events, agency budget.
- Play a key role in the development of the Annual and Sustainability reports.
- Oversee planning for the Annual General Meeting (in Singapore) with the board of directors and shareholders.
Product Marketing Manager
NETSCOUT Systems / Fluke Networks
01.2001 - 01.2018
- Managed $20M product line; drove 22% POS growth.
- Led product lifecycle, pricing, packaging, and positioning.
- Created and measured ROI for global marketing programs.
- Delivered sales enablement and customer strategy training.
- Recognized as “go-to” resource for field sales and BU leadership.
Director of Marketing
Datacom Textron
01.1997 - 01.2001
- Directed product line strategy and corporate messaging.
- Led media planning, press tours, and technical content creation.
- Acted as company spokesperson for press and editorial coverage.
Product Marketing Manager
Microtest, Inc.
01.1992 - 01.1997
- Defined product development strategy and launch plans.
- Acted as liaison between engineering, sales, and manufacturing.
- Led investor relations and technical training initiatives.
Education
Pikes Peak State College - Business Administration, Marketing, PR, Psychology, Computer Science
Areas of Study
Professional Training - Fiber Optics, Network Fundamentals, Cloud Computing, Project Management, Media Relations
Skills
- Skilled in using Microsoft Office tools
- Experienced with HubSpot tools
- Experienced with webinar platforms
- Experienced in Asana, Click-Up, project management tools
- Developed a custom partner portal
- Experienced Challenger & Customer-Centric Selling Strategies
- Strategic decision-making
- Clear and concise communication
- Financial budget oversight
Accomplishments
- Revenue Acceleration: Scaled AEM’s Precision Test division from $6.5M in five years through global channel development and targeted GTM strategy.
- Product Launch Impact: Led Fluke Networks’ most successful launch, generating 1,500 qualified leads on announcement day; nominated for corporate innovation award.
- Sales Enablement: Delivered global enablement content and training for direct and partner teams, contributing to 237% KPI overachievement.
- Process Innovation: Designed a quoting system that generated $1.5 million pipeline on launch day; automated fulfillment and customer care workflows.
- Event Execution: Managed on-brand global trade show logistics, including booth design, budget oversight, event operations, post event tear down and lead follow-up.
- Strategic Partnerships: Built and supported alliances with major distributors and manufacturer rep firms to expand market reach and credibility.
Timeline
Director, Product Marketing & Channel Development
AEM Holdings / Precision Cable Test Business Unit
01.2018 - Current
Product Marketing Manager
NETSCOUT Systems / Fluke Networks
01.2001 - 01.2018
Director of Marketing
Datacom Textron
01.1997 - 01.2001
Product Marketing Manager
Microtest, Inc.
01.1992 - 01.1997
Professional Training - Fiber Optics, Network Fundamentals, Cloud Computing, Project Management, Media Relations
Pikes Peak State College - Business Administration, Marketing, PR, Psychology, Computer Science
Areas of Study
Get to Know Me
- Interview with the editor of Cabling Installation and Maintenance Magazine
- Article in Intelligent Data Centers Magazine