LISA SMITH
Salt Lake City,UT
Summary
Results-driven Leader with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Overview
18
18
years of professional experience
Work History
Wholesale Account and Operations Manager
Nani Swimwear
10.2023 - Current
- Lead the Wholesale Channel in systems and processes to drive revenue growth.
- Manage vendor relationships
- Identify Business develop opportunities
- Devise operational processes to boost long-term business success and increase profit levels.
Vice President of Apparel
Downeast
03.2021 - 04.2023
- Effectively identify areas of growth and prioritize action plan and strategy to implement change.
- Diversify partnerships within our vendor library.
- Lead a skilled team of individuals from Design, Production, Product Development, and Technical Design teams to deliver on time relevant collections.
- Spearhead cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Lead Operational team in creation, roll out and management of new product lines, training material and selling strategies.
- Set annual Apparel budget by category and manage monthly spend
- Identify and solve issues with production, workforce and material sourcing to drive business objectives.
- Maintain P&L responsibility for Margin, COGS, COGNS, and other KPI's. Recent results of a $2M positive swing in 14 months.
- Drive pricing and promotional strategy which resulted in improved profit margins of 9% in past year.
Director of Stores
Downeast
09.2016 - 03.2021
- Recruited, hired, developed, and promoted top talent.
- Oversaw teams in both Clothing and Home channels of business (350+ employees, Area, District and Regional Managers).
- Coached and mentored teams on Driving Sales, Business Acumen, Operational Efficiency, and Talent Management and development.
- Planned and facilitated leadership meetings
- Created training materials for Multi-unit leaders, S.O.P.'s, Visual Merchandising, Safety and Risk Management.
- Set and managed financial budgets for labor cost, expenses, employee meetings and incentives.
Field Training Manager
Pac Sun
01.2014 - 07.2014
- Revised the District Manager Training and Onboarding curriculum. Rolled out to new hires.
- Mentored employees, providing constructive feedback, which improved job efficiency.
- Trained employees on job duties, responsibilities and company policies and procedures.
- Communicated all learning and performance objectives, schedules, and training assessments to upper management.
- Conducted orientation sessions and organized on-the-job training for new hires.
- Alternated training methods to diversify instruction, strengthen learning opportunities, and enhance program success.
Regional Brand Manager
Pac Sun
02.2013 - 01.2014
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Organized and delivered training sessions to Regional, District and Store Managers for new product content.
- Supported marketing teams, creating, deploying and optimizing product launch campaigns.
- Responsible to visual concept and execution of brand shops within designated markets.
- Managed vendor events and product launches.
- Supported new store openings. Hiring, Training, Visual Merchandising, Store Events.
District Manager
Pac Sun
11.2009 - 02.2013
- Lead a skilled team to discover their strengths through Strengths Based Leadership and building confidence through Competencies.
- Supervised 24+ locations across four states and $48M in volume to enforce high-quality standards of operation.
- Optimized in-store merchandising, brand presentation and inventory availability and focus.
- Recruited, developed and promoted talented employees to cultivate collaborative and hardworking leadership team.
- Responsible for P&L management for District and driving profitability.
Field Training Manager, Visual Merchandising
Wet Seal
08.2005 - 11.2009
- Mentored Regional/District Managers and store employees, providing constructive feedback, which improved job efficiency.
- Restructured company merchandising standards to increase customer traffic and product exposure.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Created in-depth training manual and training programs for field teams. Organized and edited training manuals, multimedia visual aids and other educational materials.
Education
Associate of Applied Science - Marketing
Dixie State University
Saint George, UT05.1995
Skills
- Results-Oriented
- Operational Efficiency
- Business Acumen
- Performance Optimization
- Communication Skills
- Building Successful Teams
- Training and Course Development
- Vendor Relations
- Business Development
- Production
Timeline
Wholesale Account and Operations Manager
Nani Swimwear
10.2023 - Current
Vice President of Apparel
Downeast
03.2021 - 04.2023
Director of Stores
Downeast
09.2016 - 03.2021
Field Training Manager
Pac Sun
01.2014 - 07.2014
Regional Brand Manager
Pac Sun
02.2013 - 01.2014
District Manager
Pac Sun
11.2009 - 02.2013
Field Training Manager, Visual Merchandising
Wet Seal
08.2005 - 11.2009
Associate of Applied Science - Marketing
Dixie State University