LISA SMITH
Austin
Summary
Highly driven and result-oriented Digital Communications Specialist with a decade of experience in web design, development, and content management. Expertise in overseeing website functionality, ensuring seamless user experience, and driving web performance through effective design and optimization strategies. Skilled in utilizing CMS, WordPress, and HTML to enhance site engagement and deliver content that aligns with organizational goals. Proven track record of improving website accessibility, security, and user experience while managing data, backups, and system updates. Adept at creating visually engaging content and leading digital marketing initiatives across social media and web platforms. Strong problem-solving abilities with experience in team collaboration and stakeholder engagement. Committed to continuous learning and applying industry best practices to achieve measurable results.
Overview
14
14
years of professional experience
Work History
Web Administrator
Women in Animation
09.2024 - Current
- Oversee the design, development, and maintenance of Women in Animation's website, ensuring optimal functionality, user experience, and seamless navigation while managing website updates, troubleshooting issues, and implementing necessary patches and upgrades to enhance performance
- Administer membership systems, ensuring accuracy and timely updates while collaborating with internal teams to integrate membership functionalities and streamline user registration and access
- Provide ongoing website security management by monitoring systems for potential security breaches, implementing security protocols, and ensuring the authenticity of updates and patches to safeguard against threats
- Conduct regular backups and recovery procedures for applications and data, ensuring that backup plans are documented and effectively executed while performing audits and generating reports to maintain data integrity and minimize risk
- Create and optimize digital assets, including web and graphic design tasks, ensuring alignment with Women in Animation's brand identity while designing and deploying custom web applications and enhancing WooCommerce integration for a seamless user experience
Web Administrator
The Texas Health Institute
09.2021 - 09.2024
- Spearheaded the setup and configuration of WordPress sites, managing Content Management Systems (CMS) with integrated databases to ensure optimal website functionality
- Efficiently managed website-related issues through Salesforce, successfully resolving tickets and implementing updates across multiple web pages for enhanced functionality within the nonprofit organization
- Provided expert guidance in utilizing WordPress and CMS tools to oversee and maintain the website's overall performance, ensuring a seamless user experience
- Collaborated with the lead developer to implement key website changes, ensuring timely and effective updates that aligned with the organization's evolving needs
- Designed and developed a new, tailored WordPress website for the organization, aligning it with their specific field of study and ensuring a user-centric approach
- Demonstrated advanced troubleshooting skills to resolve website issues, significantly improving user experience (UX) while maintaining ongoing website updates and improvements
Web Designer/E-commerce
Jen & Co Handbags
01.2018 - 09.2021
- Led the content management of the e-commerce website by updating product listings, including SKUs, images, and pricing, to optimize user experience and increase sales conversions
- Coordinated and managed website development projects by providing expertise in WordPress and CMS, ensuring seamless integration and functionality across the platform
- Redesigned Shopify website templates using HTML and CSS, improving visual appeal and functionality to enhance user engagement and streamline navigation
- Created compelling blog illustrations and digital assets with Adobe Photoshop, contributing to a visually engaging and dynamic online presence
- Conducted competitive market analysis on the e-commerce platform, providing strategic recommendations for design and functionality improvements to stay ahead of market trends
- Collaborated with marketing teams to develop content strategies, ensuring brand consistency and alignment with advertising goals while maintaining a high level of user engagement
Web Designer/IT Instructor
National Diversity Council
06.2017 - 01.2018
- Designed and configured WordPress websites, integrating databases and leveraging CMS for efficient content management and optimal website functionality
- Led the design and development of a new website tailored to the nonprofit's mission, improving accessibility and usability for a diverse audience
- Managed and resolved website-related tickets through Salesforce, ensuring timely issue resolution while implementing necessary content updates to enhance site functionality
- Collaborated with the main developer to implement website changes, ensuring seamless updates that aligned with the organization's digital strategy and goals
- Troubleshot and resolved website issues, significantly improving the overall user experience by optimizing performance and site navigation
Web Administrator
Beyond LED Technology
03.2015 - 06.2017
- Managed and updated website content using HTML, CSS, JavaScript, and CMS, ensuring high performance and user-friendly navigation across the company's digital platforms
- Led the development and implementation of WordPress websites, handling content management, graphic design, and promotional content to align with business objectives
- Oversaw content creation and publishing, ensuring adherence to business policies and quality standards for all digital marketing materials and web content
- Designed and optimized product documentation layouts and specification sheets, enhancing clarity and professionalism for a cohesive brand presentation
- Developed compelling graphics for Instagram, Facebook, and Shopify platforms, boosting the company's online visibility and engagement through visually impactful content
- Played a pivotal role in improving the company's online presence by leveraging CMS to create engaging, branded content that resonated with target audiences across web and social media platforms
Web Administrator and Helpdesk Assistant
College of Charleston
08.2012 - 01.2015
- Led the development and management of WordPress websites, ensuring a seamless user experience and visually engaging online presence across various platforms
- Gathered and translated client requirements into effective website features, leveraging WordPress and CMS tools to deliver customized solutions for different departments
- Spearheaded the creation and deployment of revenue-generating marketing assets, including gated content, to enhance brand visibility and drive engagement
- Designed and implemented engaging online learning courses and instructional content, contributing to demand generation and expanding educational offerings for students
- Provided over 60 hours of IT instruction, ensuring comprehensive understanding of website features and content management best practices for internal teams
IT Intern
NASA Goddard Space Flight Center
06.2011 - 08.2011
- Managed and updated mailing systems using ListServ, ensuring efficient communication and smooth distribution of information across teams
- Planned and executed scheduled maintenance upgrades, contributing to system optimization and ensuring minimal downtime during critical operations
- Played a crucial role in enhancing communication systems, improving the efficiency and reliability of internal mailing processes for streamlined information flow
- Collaborated closely with the IT team to integrate new software solutions, ensuring seamless implementation and alignment with organizational goals
- Gained hands-on experience with WordPress and CMS tools, assisting in the development and maintenance of websites to enhance user engagement and content management
Education
Bachelor of Arts - Computer Science
College of Charleston
Charleston, SC05.2014
Timeline
Web Administrator
Women in Animation
09.2024 - Current
Web Administrator
The Texas Health Institute
09.2021 - 09.2024
Web Designer/E-commerce
Jen & Co Handbags
01.2018 - 09.2021
Web Designer/IT Instructor
National Diversity Council
06.2017 - 01.2018
Web Administrator
Beyond LED Technology
03.2015 - 06.2017
Web Administrator and Helpdesk Assistant
College of Charleston
08.2012 - 01.2015
IT Intern
NASA Goddard Space Flight Center
06.2011 - 08.2011
Bachelor of Arts - Computer Science
College of Charleston
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