Summary
Overview
Work History
Education
Skills
Additional Information
Accomplishments
Affiliations
Timeline
Generic

Lisa Sutton

DFW Metroplex,TX

Summary

Customer-centric, experienced professional with a strategic focus on growth. Proficient in effectively communicating the right message to connect with customer needs. Skilled in driving revenues through innovative strategies and resource utilization. Excellent communicator, adept at building cohesive working relationships with people across all corporate levels.

Overview

24
24
years of professional experience

Work History

Marketing Consultant

Freelance
Remote
01.2024 - Current
  • Repurposing and editing existing content into different formats such as infographics or podcasts.
  • Participating in brainstorming sessions with creative team members.

Business Development

DEVLAB BIO, LLC/CRO/FDA Clinical Diagnostic Lab
Coppell, TX
06.2019 - 01.2024
  • In charge of devising and implementing effective sales and marketing strategies for the CRO as well as Clinical Services divisions.
  • Maintained regular interaction with insurance payors and clinical patients to ensure their satisfaction.
  • Drove goal-setting and financial management for marketing and sales efforts.
  • Arranged and executed attendance, initiatives, and exhibitor presence at conferences.
  • Achieved a $4 million yearly revenue stream through continuous growth between 2018 and 2022.
  • Assisted in the development of promotional materials including brochures, flyers and press releases.
  • Maintained a database of leads and tracked progress through sales cycle stages.
  • Collaborated with internal teams to ensure successful execution of projects.
  • Utilized CRM software tools to track customer interactions and engagement.
  • Drafted emails and newsletters targeted at existing customers and prospects.
  • Optimized SEO strategies to improve organic search rankings.
  • Assisted in developing presentations for sales pitches and client meetings.
  • Managed website updates, ensuring accuracy of content and design elements.
  • Assisted in developing and implementing marketing strategies to increase brand awareness.
  • Researched and identified potential partnerships with other companies.

Consulting Sales & Marketing/Contractor

REALTIME LABORATORIES, INC.
Carrollton, TX
04.2018 - 06.2019
  • Implemented successful sales and marketing tactics.
  • Created concise and effective marketing messages for test menu design
  • Led sales associates and focused on performance improvement.
  • Offered expertise during the implementation phase of a new clinical test kit and its associated services.
  • Developed and implemented strategic plans to ensure organizational goals were met.

Account Manager

THERMO FISHER SCIENTIFIC, INC.
Remote
10.2014 - 04.2018
  • Implemented an effective territorial approach by collaborating with diverse stakeholders from various industries such as Pharma, Biotech, Academia, Clinical, and Government sectors; oversaw the involvement of over 25 distribution channel representatives and division partners
  • Responsible for driving sales within a $6 million dollar territory.
  • Developed and implemented sales strategies to boost market share.
  • Built strong relationships with clients by providing exceptional customer service.
  • Resolved customer inquiries promptly and efficiently while maintaining high levels of customer satisfaction.
  • Analyzed sales data to develop plans to increase efficiency and effectiveness of the sales team.
  • Generated reports on monthly performance metrics such as number of prospects contacted, closed deals.
  • Reviewed purchase orders from clients to confirm accuracy of information prior to processing orders.
  • Experienced in working with Salesforce, Oracle, and Tableau platforms

Customer Training/Sales/Field Applications

LIFE TECHNOLOGIES, INC
Remote
08.2010 - 10.2014
  • Implemented innovative strategies to enhance customer satisfaction and increase revenue.
  • Effectively communicated complex concepts and technologies to technicians and C-Suite level customers, both domestically and internationally.
  • Assisted with event planning, support and execution of virtual and in-person engagements.
  • Identified needs of customers promptly and efficiently.
  • Oversaw quality control of demo units to identify inconsistencies and malfunctions.
  • Initiated and led multi-platform workshops and seminars to promote portfolio resulting in 60% increase in laboratory revenue.
  • Achieved multiple Awards including On the Spot Level-3 rewards for consecutive years from 2011 to 2014 along with a Bronze Level Reward in 2012.
  • Cultivated strong working relationships with industry, academic, clinical, and pharmaceutical contacts.

Director, Sales & Marketing

EMBARK SCIENTIFIC, LLC
Austin, TX
01.2007 - 08.2010
  • Created and executed an effective marketing strategy to engage with the desired customer base
  • Directed various marketing activities such as digital marketing strategies, SEO optimization, print advertising, and participation in trade shows.
  • Led and supervised a team of sales representatives and a client services representative.
  • Acquired new clients from various sectors including academic, clinical, and large pharmaceutical firms.
  • Achieved profitability by effectively managing start-up operations.
  • Monitored market conditions and competitor activities to inform business decisions.
  • Recruited, trained, supervised, evaluated and mentored staff members.

Business Development

S&S BIOCONSULTING, LLC/Clinical Consulting
Austin, TX
10.2005 - 01.2007

Senior Technical Applications Specialist / Laboratory Manager

LUMINEX CORPORATION, INC.
Austin, TX
11.2003 - 10.2005

Research Assistant/Laboratory Manager, Immunopathology

BAYLOR COLLEGE OF MEDICINE / TEXAS CHILDREN’S HOSPITAL
Houston, TX
12.2001 - 11.2003

Laboratory Technician / Project Manager

PICOSCRIPT, LTD./Custom Gene Synthesis
08.2000 - 11.2001

Education

Master of Business Administration (MBA) -

BAYLOR UNIVERSITY, Hankamer School of Business
Waco, Texas
01.2017

Bachelor of Science, Biological Sciences -

OLD DOMINION UNIVERSITY
Norfolk, Virginia

Skills

  • Developing/tracking campaigns
  • Digital/Social Media Marketing
  • Direct Mail Campaigns
  • Sales & Marketing Techniques
  • Sales Pipeline Management
  • Business Development
  • Revenue Generation
  • Lead Generation
  • Training and Development
  • Contract negotiation
  • Cross-Functional Collaboration

Additional Information

I enjoy serving others in my community and focusing on local education initiatives. My fundraising activities over the last six years have raised monies for our local school needs. Each year, I have raised more funds than the prior year and in 2023-2024 I was able to raise $21,000 more than the predecessor. During the past year, I was actively involved in the Strategic Plan Action Team for Communications and Marketing at our local ISD organized to improve communication though out the school district. I enjoy challenging myself to achieve more each year. Military Background: U.S. Army, LA and TX National Guard; Honorable Discharge; E-4; Mechanized Infantry; Quartermaster Equipment Repairman; Desert Storm.

Accomplishments

  • Customer Service: On the Spot Level 3 Reward, 2011
  • Sales Achievement: Bronze Level Reward, 2012
  • Customer Service: On the Spot Level 3 Reward, 2013
  • Customer Service: On the Spot Level 3 Reward, 2014
  • Inducted into Omicron Delta Kappa, National Leadership Honors Society, 2017

Affiliations

  • I enjoy serving others in my community and focusing on local education initiatives.
  • My fundraising activities over the last six years have raised monies for our local school needs.
  • In the 2023/24, I raised over $45,000 for our local intermediate school.
  • In 2023/24, I was on the Strategic Plan Action Team for Communications and Marketing at our local ISD organized to improve communication though out the school district.

Timeline

Marketing Consultant

Freelance
01.2024 - Current

Business Development

DEVLAB BIO, LLC/CRO/FDA Clinical Diagnostic Lab
06.2019 - 01.2024

Consulting Sales & Marketing/Contractor

REALTIME LABORATORIES, INC.
04.2018 - 06.2019

Account Manager

THERMO FISHER SCIENTIFIC, INC.
10.2014 - 04.2018

Customer Training/Sales/Field Applications

LIFE TECHNOLOGIES, INC
08.2010 - 10.2014

Director, Sales & Marketing

EMBARK SCIENTIFIC, LLC
01.2007 - 08.2010

Business Development

S&S BIOCONSULTING, LLC/Clinical Consulting
10.2005 - 01.2007

Senior Technical Applications Specialist / Laboratory Manager

LUMINEX CORPORATION, INC.
11.2003 - 10.2005

Research Assistant/Laboratory Manager, Immunopathology

BAYLOR COLLEGE OF MEDICINE / TEXAS CHILDREN’S HOSPITAL
12.2001 - 11.2003

Laboratory Technician / Project Manager

PICOSCRIPT, LTD./Custom Gene Synthesis
08.2000 - 11.2001

Master of Business Administration (MBA) -

BAYLOR UNIVERSITY, Hankamer School of Business

Bachelor of Science, Biological Sciences -

OLD DOMINION UNIVERSITY

Similar Profiles

CREATE PROFILE
Lisa Sutton