Lisa Teri

Started as a Coordinator and promoted to Assistant Account Manager, supporting full-funnel digital campaigns for major global brands.

• Executed end-to-end campaign management, including RFP support, media planning, campaign execution, optimization, and performance reporting.
• Managed campaign setup in Teads Ad Manager, ensuring high-quality performance, full delivery, and effective creative trafficking throughout campaign flights.
• Delivered actionable performance insights and recommendations to senior stakeholders and clients, driving measurable optimization improvements.
• Led onboarding initiatives and kick off calls for internal teams and agency partners, training them on platform features, workflows, and best practices.
• Identified revenue growth and upsell opportunities, proactively managing incremental asks and strategic client expansions.

Supported a leading 3D printing technology company through brand and strategy initiatives

• Executed brand audits and developed creative briefs to enhance strategic initiatives.
• Facilitated strategy meetings to align team efforts and drive brand vision forward.
• Conducted primary and secondary research to analyze client motivations and consumer journeys.
• Generated weekly status reports for clients to maintain transparency and monitor progress.
• Leveraged competitor insights to inform creative direction and optimize branding strategies.

Supported creative and client-facing initiatives for multimedia and marketing projects, contributing to campaign ideation, brand partnerships, and strategic storytelling efforts.

• Connected with artists and brands for partnership opportunities, and organized contact lists.
• Assisted in developing client proposals and pitch decks, ensuring brand alignment, and clear storytelling.
• Researched emerging trends in digital storytelling and audience engagement to inform creative recommendations.

Worked with global CPG brands to support integrated brand and communication strategies, acting as a bridge between clients and internal teams to ensure clear communication.

• Partnered with strategy and creative teams to develop cross-channel brand campaigns, ensuring alignment between strategic objectives, creative execution, and consumer insights.
• Analyzed category trends and consumer behavior, translating insights into actionable recommendations, and presenting findings during client and internal meetings.
• Collaborated with creative and strategy teams to develop innovative campaign concepts and long-term brand-building initiatives.
• Ensured a smooth communication flow between global clients and cross-functional teams through effective translation, email correspondence, and cultural interpretation.