Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lisa Veitch

Specialty Cardiovascular Biotech Sales Representative
Huntington

Summary

Dynamic Cardiovascular Sales Specialist with a proven track record excelling in territory management and building client relationships. Achieved significant sales growth by leveraging strategic account planning and effective sales presentations. Recognized for fostering collaboration and driving product adoption, while maintaining industry awareness and a goal-oriented mindset.

Overview

29
29
years of professional experience

Work History

Cardiovascular Sales Specialist

HEARTFLOW, INC
12.2024 - 03.2025



  • Increased sales of cardiovascular products by establishing strong relationships with physicians and healthcare providers by educating them on Heartflow's value and develop them as advocates for referral.
  • Work with Physician accounts to drive growth and adoption of cCTA and FFRct clinical pathway.
  • Utilized CRM software to manage leads and track sales progress efficiently, contributing to better organization within the team.
  • Facilitated sales process by cultivating productive relationships with clients, doctors' office staff and clinical center personnel.
  • Implemented diverse marketing and promotional strategies to develop relationships with referring physicians to build advocates within target markets.
  • Facilitate cross-functional collaboration throughout the organization. These tools include physician mentors, organizing Heartflow CT Pathway Road shows referring physician office meetings.
  • Documented client interactions, sales and pitches delivered in CRM system.
  • Contacted customers and prospects to generate new business to achieve company growth goals.

Senior Pharmaceutical Consultant

PFIZER
11.2022 - 12.2024
  • To provide disease state related educational support, awareness and resources to Healthcare Professionals and to office staff.
  • Provided ongoing support for post-launch activities such as dinner programs, lunches, and developed KOL's.
  • Assisted clients in navigating complex regulatory environments by providing expert advice on submission strategies and documentation requirements.
  • Identified key opinion leaders within target markets who could serve as product champions or advisors for clients'' marketing efforts.
  • Mentored junior consultants to enhance their skills and knowledge, fostering a productive team environment.
  • Streamlined pharmaceutical consulting processes by identifying and addressing inefficiencies, resulting in improved client satisfaction.
  • Maintained current understanding of market trends and competitor activities.
  • Maintained routine communication with clients to assess overall satisfaction, resolve complaints, and promote new offerings.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Demonstrated products and specific features at customer locations and special events.
  • Assessed competitor activities and industry trends to provide clients with actionable insights for strategic decisionmaking.

Specialty Sales Representative

IDORSIA PHARMACEUTICALS
02.2022 - 11.2022
  • Accountable for the product launch of QUVIVIQ within the Great Neck, Manhasset, New Hyde Park, Garden City territory.
  • Expanded market share for specialty product QUVIVIQ by leveraging already strong relationships amongst the 4 major healthcare systems on Long Island, NORTHWELL, NYU LANGONE, PRO HEALTH(OPTUM) AND CATHOLIC HEALTH SYSTEMS OF LI .
  • Provided expert product knowledge to clients, addressing their unique needs and offering tailored solutions.
  • Improved visibility of company''s brand within target markets by attending trade shows, conferences, and networking events regularly.
  • Established long-term partnerships with key stakeholders, fostering mutual success in the specialty sales industry.
  • Exceeded quarterly sales targets consistently by effectively managing a large territory and prioritizing high-value opportunities.
  • Utilized CRM tools effectively to track leads, maintain up-to-date client information, and ensure timely followups.
  • Clarified customer requests, forwarded product information and answered questions to support sales opportunities.

CARDIOVASCULAR TERRITORY MANAGER

ESPERIAN THERAPEUTICS
03.2020 - 12.2021
  • Responsible for the launch of a new company, Esperion Therapeutics and two new cardiovascular products, NEXLETOL AND NEXLIZET.
  • Expanded new market share of Nexletol and Nexlizet by leveraging existing strong relationships within the territory amongst the 4 major healthcare systems of Long Island, NORTHWELL, NYU LANGONE, PRO HEALTH/OPTUM, CHSLI (Catholic Healthcare Systems of Long Island.
  • Organized regular training sessions for team members to enhance their product knowledge and overall sales skills.
  • Championed new product adoption by effectively communicating its unique selling points and benefits to clients, resulting in accelerated sales growth.
  • Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
  • Demonstrated exceptional presentation skills during client meetings, showcasing product benefits and value propositions effectively.
  • Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
  • Engaged with sales team to exceed sales targets, fostering competitive yet collaborative team environment that encouraged innovation and persistence.
  • Increased sales volume with implementation of targeted marketing strategies, tailoring product pitches to meet unique needs of diverse customer segments.
  • Implemented CRM system to better track client interactions and sales progress, enabling more timely and relevant follow-up actions.
  • Fostered culture of continuous improvement within sales team, encouraging feedback and sharing of best practices to enhance overall performance.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.


  • Spearheaded introduction of new products into territory, conducting market research to ensure successful launch and adoption.

NEUROENDOCRINE FIELD SPECIALIST

Advanced Accelerator Applications
10.2019 - 02.2020
  • Oncology Sales Specialist in GEP NETS in Long Island, Queens, Brooklyn, and Staten Island.
  • Responsible for promotion of Lutathera and Netspot.
  • Established a track record of meeting or exceeding performance targets consistently throughout tenure as Field Specialist.

CARDIOVASCULAR ACCESS AND REIMBURSEMENT MANAGER

AMGEN
05.2016 - 10.2019
  • Supported the REPATHA sales process from script to fufillment.
  • Provided exceptional customer service when addressing patient inquiries about their reimbursements, resolving issues promptly and professionally.
  • Observed strict data confidentiality procedures to protect patients' information.
  • Streamlined communication between departments involved in the reimbursement process, fostering collaboration and accuracy.
  • Developed strong relationships with insurance companies and healthcare providers, fostering collaboration and ensuring smooth communication for reimbursement matters.
  • Maintained up-to-date knowledge on national healthcare policies affecting reimbursements, advising senior leadership on necessary adjustments or updates to internal processes accordingly.
  • Employed clinical and billing codes expertise to correct billing inconsistencies.
  • Analyzed data to identify patterns and opportunities for improvement within the reimbursement process.
  • "Team Player" in collaborating with multiple sales representatives and sales leadership to facilitate the sales of REPATHA.
  • Developed strategies and tactics to overcome PCSK9 denials.
  • Prevented delays and claim denials by correcting information prior to submission.
  • Guided office staff on how to effectively complete prior authorization forms and appeals documentation to achieve positive results.
  • Educated management, HCP offices, and salespeople about The Centers of Medicare and Medicaid requirements.

Clinical Oncology Specialist

Genentech BioOncology
06.2006 - 09.2008
  • Responsible for the promotion of AVASTIN in MBC,MCRC, and NSCLC.
  • Promoted AVASTIN in Academic Institutions, Long Island Jewish and Northshore University Hospital.
  • Identified and positioned KOLs Dr. Arena and Dr. Citron to present at scientific forums such as national and regional specialty society meetings.
  • Implemented educational to the residents of the teaching hospitals.
  • Hosted Speaker Meetings for physicians, NP,PA and nurses.
  • Utilized my BAM to address reimbursement issues.
  • Stayed current on latest advancements in oncology treatments, ensuring patients received the most up-to-date care possible.
  • Supported clinical requests for information related to institutional guidelines or pathways.

CLINICAL ONCOLOGY SPECIALIST

AVENTIS ONCOLOGY
03.2004 - 06.2006
  • Promoted TAXOTERE, a antineoplastic agent indicate for MBC, NSCLC, Prostate cancer.
  • Participated in continuing education programs to maintain expertise in the field of clinical oncology.
  • Launched the Prostate indiction to Urologists.
  • Participated in preceptorship programs with two KOL's, Dr. Arena and Dr. Citron.
  • Responsible for the promotion of Anzemet in the anti-emetic market.
  • Provided education and educational materials for patients.
  • Implemented inservices in teaching hospital LIJ and NSUH for residents and nurses.

Executive Pharmaceutical Sales Specialist

GSK Glaxo Smith Kline
08.1999 - 03.2004


  • Promoted Paxil, Augmentin XR, Augmentin pediatric, Baycol, Serevent, Requip.
  • #1 Baycol territory 2001.
  • Winner Product Growth Leader-Paxil 05/01.
  • Winner Level of Excellence Award 10k consisitency 07/01.
  • Ranked #7 sales force 2002.
  • Ranked #2 launch of Augmentin XR.

Cardiovascular Specialty Sales Representative

GD Searle
10.1995 - 08.1999
  • Successfully launched COVERA HS- calcium channel blocker know for its unique delivery system that mimics ciracadian rythm.
  • WINNER EXTREME TEAM CARDIOVASCULAR.
  • WINNER CONSISTENCY AWARD 10K.
  • Launched CELEBREX- 20K QTR BONUS.
  • Launched ARTHROTEC-15K QTR BONUS.
  • Expanded market share for specialty products through effective communication and negotiation skills.
  • Delivered exceptional customer service, resulting in increased repeat business and client satisfaction.
  • Increased sales revenue by implementing targeted marketing strategies and building strong client relationships.
  • Monitored competitor activities closely to stay ahead of emerging trends in the market environment.
  • Branded products through effective salesmanship and maintained long-term relationships with clients.

Education

Bachelor of Arts - Business Economics, Business Management

State University College At Cortland
Cortland, NY
05.2001 -

No Degree - Women's Leadership Program: Lead W/Power&Influence

Yale University-School of Management
New Haven, CT
05.2001 -

MBA - Executive Business Management

Dowling College
Oakdale NY
05.2001 -

Skills

Goal-oriented mindset

Industry awareness

Territory management

Building client relationships

Sales presentations

Territory development

Sales tracking

Developing business plans

Strategic account planning

Medical terminology

Team leadership

Timeline

Cardiovascular Sales Specialist

HEARTFLOW, INC
12.2024 - 03.2025

Senior Pharmaceutical Consultant

PFIZER
11.2022 - 12.2024

Specialty Sales Representative

IDORSIA PHARMACEUTICALS
02.2022 - 11.2022

CARDIOVASCULAR TERRITORY MANAGER

ESPERIAN THERAPEUTICS
03.2020 - 12.2021

NEUROENDOCRINE FIELD SPECIALIST

Advanced Accelerator Applications
10.2019 - 02.2020

CARDIOVASCULAR ACCESS AND REIMBURSEMENT MANAGER

AMGEN
05.2016 - 10.2019

Clinical Oncology Specialist

Genentech BioOncology
06.2006 - 09.2008

CLINICAL ONCOLOGY SPECIALIST

AVENTIS ONCOLOGY
03.2004 - 06.2006

Bachelor of Arts - Business Economics, Business Management

State University College At Cortland
05.2001 -

No Degree - Women's Leadership Program: Lead W/Power&Influence

Yale University-School of Management
05.2001 -

MBA - Executive Business Management

Dowling College
05.2001 -

Executive Pharmaceutical Sales Specialist

GSK Glaxo Smith Kline
08.1999 - 03.2004

Cardiovascular Specialty Sales Representative

GD Searle
10.1995 - 08.1999

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