Lisa Walsh
Longboat Key
Summary
Marketing and client engagement professional adept at managing retail merchandising programs and executing cross-channel campaigns. Leverages data-driven insights to enhance retail performance and client relationships, ensuring project satisfaction and driving sales growth.
Overview
12
12
years of professional experience
Work History
Original Content Product Manager
Blackhawk Network
Pleasanton
05.2022 - 03.2026
- Managed proprietary gift card marketing content across 5,000+ retail locations and e-commerce channels.
- Coordinated requirements and deliverables across marketing, production, account management, distribution, and merchandising teams to ensure alignment and timely execution.
- Developed and maintained retailer reference guides and newsletters to streamline communication and enhance ad approval processes.
- Collaborated with space planning to optimize product placement in planograms and retail fixtures, improving visibility and accessibility.
Client Services Manager
Lawrence Merchandising
Plymouth
11.2020 - 01.2022
- Built and maintained strong relationships with clients and retailers to ensure project satisfaction.
- Served as primary liaison between Field Management, Sales, Clients, and Retail partners.
- Functioned as the primary contact for Blackhawk Network regarding merchandising services.
- Delivered comprehensive reporting, analytics, and project summaries to customers throughout project lifecycles.
- Created all visit instructions and call reports to clearly communicate objectives to merchandisers.
- Led time-in-motion studies to validate project time allotments and budgeting accuracy.
Client Success Manager
Strategic Retail Merchandisers
Milford
09.2019 - 07.2020
- Built long-term client relationships while driving sales growth.
- Executed a successful client retention strategy and generated referrals from existing clients.
- Forecasted and monitored account metrics for major brands such as Pilot Flying J, Mattel, GPM, Hint, and LG.
- Managed billing, schedules, fulfillment, and financial budgets.
- Administered and trained on the Natural Insight reporting platform.
Strategic Account Manager
The In-Store Group
Charlotte
01.2017 - 09.2019
- Partnered closely with clients including Murphy USA, Reynolds American Inc., and Walgreens.
- Liaised with customers and internal operations teams to ensure alignment on project goals.
- Developed and implemented strategic operational plans to address client business needs.
- Conducted business reviews to evaluate performance and identify growth opportunities.
Area Merchandising Manager
Advantage Solutions
Springfield
09.2014 - 06.2016
- Ensured all merchandising projects were complete on schedule and within quality and budget expectations.
- Hired, trained, coached, and managed merchandising specialists.
- Built strong partnerships with retail store management across multiple locations.
- Prepared and participated in client market tours to support account engagement.
Education
Bachelor of Science - Marketing
University of Massachusetts
Amherst, MASkills
- Project and Financial Management
- Retail Analytics & Reporting
- Account Planning & Development
- Client Relationship Management
- Cross-Functional Collaboration
- AI: Co-Pilot, ChatGPT, and Claude
- Team Leadership & Training
- Conflict Resolution
Timeline
Original Content Product Manager
Blackhawk Network
05.2022 - 03.2026
Client Services Manager
Lawrence Merchandising
11.2020 - 01.2022
Client Success Manager
Strategic Retail Merchandisers
09.2019 - 07.2020
Strategic Account Manager
The In-Store Group
01.2017 - 09.2019
Area Merchandising Manager
Advantage Solutions
09.2014 - 06.2016
Bachelor of Science - Marketing
University of Massachusetts