Lisa Estabrook

• Expanded market share within the region by identifying growth opportunities
• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
• Developed a successful sales team
• Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
• Finalized sales contracts with high-value customers.
• Worked multiple positions to ensure hotel success.

Opening General Manager (this was my second Home2)

• Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Worked with health department to ensure smooth and on time opening for kitchen and pool.
• Hilton construction QA was 90% complete upon inspection prior to opening.
• Opened with new PEP system .
• Implemented all Hilton brand standards .Passed opening QA .
• Hit 75 % occupancy on day 3 of opening.

• Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
• Achieved regional sales targets through effective territory management and relationship building with key clients.
• Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.

• Followed established guidelines and procedures
• Participated in seminars and additional training to expand knowledge and skills mostly pertaining to Covid protocol established by IHG
• Completed all required paperwork within anticipated timeframes
• Property was newly opened still putting finishing touches on many areas to ensure all standards were met.

• Selling and executing all banquet functions, ensuring the guest is receiving the WOW service experience
• Supervised multiple holiday parties and meetings concurrently with minimal staff
• On track to have a record year with 500,000+ on the books May-Aug consisting of room blocks as well as banquet functions
• Unfortunately hotel temporarily closed during Covid.

• Opened new 109 room Hotel in Holland Michigan, worked with township to ensure all codes were met to open the hotel
• Hired opening staff ensured all were trained in WOW customer service! VP of the CVB Board
• Was In charge to ensure all fire codes were strictly adhered to
• Worked with the Health dept
• set up kitchen and pool openings and maintained them
• Controlled all labor expenses and cost for Hilton required standards to get the approval for opening
• Budgeted numbers were surpassed every month after the January opening.

• Reduced and controlled company expenses in July 2017 missing budgeted revenue number yet exceeding operating profit
• Ensured all Hilton required training has been completed
• Salt scores have exceeded all brand benchmarks
• Currently overall service is 71.1% with a corresponding 15.6% problem occurrence rate
• Joined hotel late May, passed QA June 26 with 80%
• 99% on core brand standards
• Analyzed contract performance for bids, budgets and forecasts
• Prepared program operating budgets, budget reports and other financial performance reports
• Reduced and controlled company expenses by eliminating all overtime cost.

• Reduced and controlled company expenses
• Prepared program operating budgets, budget reports and other financial performance reports
• Analyzed key aspects of the business to evaluate the factors driving results
• Reestablished relationships with local companies.

• Analyzed key aspects of the business to evaluate the factors driving results and summarized results into presentations
• Analyzed contract performance for bids, budgets and forecasts
• Prepared program operating budgets, budget reports and other financial performance reports
• Worked closely with RM to determine rate structure for hotel
• Used available reports to move market share.

• Recruited and trained 100+ new members of the guest service team
• Ensuring all Hilton training was completed
• Headed the Doubletree required care committee Improved customer service ratings
• Greeted and welcomed all hotel guests with a smile
• Processed reservations Increased hotel revenue, profits and market share Verified that personal and payment information on guest accounts was accurate and complete
• Collaborated with maintenance and housekeeping to pass QA
• Updated team members about changes in hotel products, services, pricing and policies
• Very active in the Chamber of Commerce Sat on the CVB board of directors Very strong F&B Background.

• Analyzed contract performance for bids, budgets and forecasts
• Boosted gross quarterly sales from $300,000 to $500,000 in under 6 months Prepared program operating budgets, budget reports and other financial performance reports
• Maintained up-to-date account distribution information
• Exceeded sales goals 3 quarters in a row in 2009
• Developed methods to establish and clarify customer objectives
• Cultivated trust between Doubletree and customers by proving hotel was once again worthy of their business.