Lisa Wilson

Engaged clients as an independent consultant to define and develop leadership goals including benchmarks for success.

Strategies built around improving financial performance across all Fundraising channels, from Major Donor and Foundation Grants to online solicitations.

Significant focus on digital strategies as a new revenue channel.

Little Shelter

Built out Monthly Giving program over five years, increasing gross and net revenue by 434% and 566% respectively.

Developed and managed Major Donor lead generation strategy as well as Foundation Grant program, including prospecting and proposal submission.

March of Dimes

Provided Leadership with multi-channel investment models to predict long and short-term return on prospecting investment. Models provided direction on how to allocate funds based on the organizations' goals.

Integrated traditional segmentation and modeling practices with digital programmatic methods to enhance online prospecting, conversion, and retention efforts.

Collaborated with Major Gifts, Planned Giving, and Event teams to provide highly valuable cross-channel prospects.

Covenant House

Proxy measurements developed for offline prospecting program to predict ROI, constituent retention, as well as short- and long-term value.

Long term value of a new constituent increased by 20% , while upfront ROI improved by 49% .

Engaged Digital Marketing team to forecast revenue growth and investment efficiency with three and five-year views.

Gross revenue increased by 40% while net revenue increased by 30% in three years.

Developed Attribution model to inform online prospecting and retention for social media investments.

Managed migration of legacy, incentive-based program to mission based program.

Migration resulted in 211% increase in revenue over three years.

Worked closely with Leadership and Board to define organizational goals.

Directed the conversion of the League's 40 million record direct mail donor base as well as its integration with the League's Online, Planned Giving and Major Gift systems.

Established National Advisory Board with “give or get” by laws; Major Gifts and Planned Giving net income increased by 40% .

Applied direct marketing strategies to drive offline catalog buyers to online Fandom merchandise buyers.

Managed portfolio of clients with traditional marketing and advertising needs such as print, tv, radio, and billboards.

Integrated direct marketing financial measurements to traditional Advertising practices.

Contributed to double-digit net revenue growth across all direct response programs utilizing applied segmentation and ranking techniques.

Supported data mapping and integration initiatives for Chemical and Chase merger.