Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

LISA WINTER

Summary

Experienced Senior Publisher Manager with expertise in optimizing content strategies and driving revenue growth. Skilled in data analysis and fostering collaboration within diverse teams. Proven track record of enhancing productivity and aligning editorial initiatives with business objectives.

Overview

7
7
years of professional experience

Work History

Senior Publisher Manager

Athlon Sports / The Arena Group
11.2024 - Current
  • Leads a team of publishers to innovate content strategies, enhancing creativity and collaboration.
  • Analyzes content performance data to drive strategic editorial decisions and align with business goals.
  • Managed content creation teams to optimize SEO strategies, and improve user engagement.
  • Designs mentorship programs to elevate content quality and maintain industry standards.
  • Oversees editorial processes to ensure quality, and streamline workflows.

Senior Manager, Evergreen Content

The Arena Group
08.2021 - 11.2024
  • Managed a team of 22 content creators, optimizing content for SEO and user engagement across 30 sites using advanced analytics tools.
  • Developed and executed comprehensive content strategies, leading to a 146% increase in team productivity and the successful update of 46,000 articles in 2023.
  • Collaborated with senior management and cross-functional teams to align content initiatives with business goals and enhance creator experience.

Contributor Quality Lead and Team Lead

HubPages / The Arena Group
04.2019 - 08.2021
  • Designed and implemented a mentorship program for aspiring writers, enhancing content quality and adherence to industry standards.
  • Managed a team of senior editors, setting performance goals and driving a culture of excellence in content creation and editing.

Editor and Curation Lead

HubPages / The Arena Group
09.2018 - 04.2019
  • Oversaw editorial decisions for 17 editors, ensuring quality and consistency across platforms while streamlining workflows and increasing article acceptance rates.
  • Trained new employees in editorial standards and processes, fostering a knowledgeable and efficient team environment.

Education

Bachelor of Arts - English

Southern New Hampshire University
Manchester, NH
01.2018

Skills

  • Content strategy and SEO
  • Data analysis and insights
  • Team leadership and collaboration
  • Project management expertise
  • Workflow optimization techniques

References

References available upon request.

Timeline

Senior Publisher Manager

Athlon Sports / The Arena Group
11.2024 - Current

Senior Manager, Evergreen Content

The Arena Group
08.2021 - 11.2024

Contributor Quality Lead and Team Lead

HubPages / The Arena Group
04.2019 - 08.2021

Editor and Curation Lead

HubPages / The Arena Group
09.2018 - 04.2019

Bachelor of Arts - English

Southern New Hampshire University

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