Summary
Overview
Work History
Education
Skills
Timeline
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Lisa Zajdel

Scottsdale,AZ

Summary

Dynamic leader with 25+ years of experience building and scaling brand strategy across digital, print,
and brick-and-mortar channels. Skilled in utilizing analytics and sales data to forecast trends, manage budgets, and deliver actionable insights. Adept at working in fast-paced, entrepreneurial environments and leading global teams to execute high-impact marketing initiatives that drive brand loyalty and customer engagement.

Overview

27
27
years of professional experience

Work History

Executive Director

Velocity Sellers, Inc
12.2016 - Current
  • Amazon expert with 15 years of experience on platform
  • Consult and scale 80+ current ecommerce clients
  • Drive 25% YOY average revenue growth for Amazon sellers
  • Create growth strategies to increase sales and market share
  • Develop client revenue goals by category and product
  • Establish KPI's for client accounts
  • Manage budgets and P&L for clients
  • Oversee A/B testing strategy across ecommerce channels
  • Responsible for advertising team performance and client spend
  • Expand clients into CA, EU, and other international marketplaces
  • Build omnichannel execution plans for brands
  • Lead global ecommerce team with over 60 employees across 7 countries
  • Direct brand management, logistics, creative, advertising, and customer service

Ecommerce Consultant

Right Retail, Inc
05.2004 - 12.2016
  • Consulted on strategies for Amazon, Walmart, eBay, Houzz, and Overstock
  • Researched Amazon marketplace for new product development opportunities
  • Managed day-to-day operations for Amazon clients
  • Optimized Shopify CX through navigation, layout, and features
  • Executed Google shopping setup and performance strategy
  • Established website retargeting for abandoned carts, window shoppers, and previous customers
  • Managed CPC marketing and social media on Facebook and Pinterest
  • Established email marketing campaigns monitoring click through and conversion for ROI

Buyer

Petsmart, Inc
12.2001 - 05.2004
  • Controlled over 10 million in annual sales revenue
  • Managed assigned department in brick and mortar, catalog, and online
  • Planned and implemented marketing strategies for all three channels
  • Responsible for website content and product assortment selection
  • Executed annual sales budgets by classification
  • Controlled inventory levels for monthly turn objectives
  • Monitored, projected, and controlled margin to exceed planned objectives

Assistant Buyer

Kohl's Department Stores
10.1998 - 02.2001
  • Collaborated with team to develop annual department OTB plans
  • Managed inventory, markdowns, and sales for 354 nationwide stores
  • Negotiated product quantity, cost price, and delivery with vendors
  • Developed merchandise assortment plans by classification
  • Achieved monthly gross profit goals by reacting to sales trends
  • Launched sportswear category on Kohl's first online platform
  • Created product descriptions for website


Education

Bachelor of Science - Business, Fashion Merchandising

Philadelphia University
Philadelphia, PA
1993

Skills

  • Amazon Vendor Central and Seller Central
  • Shopify, Meta, TikTok Shop
  • Revenue growth and ROI
  • Brand Positioning and Product Launches
  • Media and Channel Allocation
  • A/B Testing and Optimization
  • KPI Design and Performance Tracking
  • Data Analysis and Demand Forecasting
  • Profitability Management

Timeline

Executive Director

Velocity Sellers, Inc
12.2016 - Current

Ecommerce Consultant

Right Retail, Inc
05.2004 - 12.2016

Buyer

Petsmart, Inc
12.2001 - 05.2004

Assistant Buyer

Kohl's Department Stores
10.1998 - 02.2001

Bachelor of Science - Business, Fashion Merchandising

Philadelphia University