Lisa Montgomery
Summary
Marketing professional with passion for delivering impactful marketing solutions and driving brand success. Extensive experience in developing comprehensive marketing strategies and executing high-impact campaigns. Known for fostering collaborative team environments and consistently achieving results, with strong focus on adaptability and innovation.
Overview
13
13
years of professional experience
Work History
Marketing Director
Decorator Industries
01.2018 - Current
- Develop and launch comprehensive strategic marketing plans in alignment with overall business goals and objectives to grow business by 20%.
- Direct trade show participation, maximizing exposure for company products and developing 30% increase in sales leads in collaboration with DI sales team.
- Create SEO and SXO rich content and promotional materials to drive brand engagement and sales conversions.
- Build strong relationships with industry professionals and influencers.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Optimized digital marketing efforts for increased online presence and customer engagement.
Brand Manager
Botanic Innovations
01.2024 - 03.2025
- Researched market trends to identify customer needs and preferences for marketing plans.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts to grow business with new customers by 40%.
- Created customer loyalty program to increase repeat business by 10%.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
Project Manager: Marketing & Strategy
University of Wisconsin – Stout
05.2016 - 06.2019
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Pursued opportunities to connect with businesses and identify their business needs or gaps through applied research projects
- Planned, designed, and scheduled phases for large projects.
- Worked with the sales team to build a CEO Peer Council to generate additional 10% new revenue .
- Led discussions on strategic development and implementation of 15 clients potential marketing and research strategy per year.
- Developed and digitally market educational opportunities for business.
Director of Marketing & Business Development
Memorial Medical Center
07.2012 - 04.2016
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Established key relationships with industry influencers to strengthen the company's reputation within the market.
- Spearheaded product launches, ensuring successful entry into new markets and territories to grow $1M in revenue.
- Managed cross-functional teams for streamlined project execution and optimal results.
- Implemented data-driven decision-making processes to optimize marketing budget allocation across various channels.
- Championed customer-centric approaches throughout all marketing initiatives, leading to increased customer satisfaction levels.
Education
Master of Business Administration -
University of Wisconsin – Eau Claire
Eau Claire, WISkills
- Marketing strategy
- Digital marketing
- Creative direction
- Brand positioning and management
- Data driven decision making
- Analytics and SEO
- Project planning
- Content creation
- Marketing campaign development
- Market analysis
- Staff and vendor leadership
- Sales expertise
Timeline
Brand Manager
Botanic Innovations
01.2024 - 03.2025
Marketing Director
Decorator Industries
01.2018 - Current
Project Manager: Marketing & Strategy
University of Wisconsin – Stout
05.2016 - 06.2019
Director of Marketing & Business Development
Memorial Medical Center
07.2012 - 04.2016
Master of Business Administration -
University of Wisconsin – Eau Claire