Lisa A. Montgomery
Ridgeland,WI
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
12
12
years of professional experience
Work History
Director of Marketing & Advertising
Decorator Industries, LLC
01.2019 - Current
- Maximizing impacts through digital optimization with marketing collateral, social media, sales and communications
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Conducted market analysis and research to identify trends and opportunities.
Marketing Specialist
Eurofins
01.2021 - 08.2023
- Strategic oversight of daily marketing initiatives Strong financial acumen to contribute to budget savings in creative ways.
- Identified appropriate marketing channels and target customers for campaigns.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Designed and implemented advertising and public relations activities.
Marketing Communications Project Manager
University of Wisconsin – Stout - Discovery Center
01.2016 - 01.2019
- Pursued opportunities to connect with businesses and identify their marketing business needs or gaps
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Led strategic development and implementation of clients' branding and marketing plans.
Director of Marketing & Business Development
Memorial Medical Center
01.2012 - 01.2016
- Conducted market research to identify new opportunities and target markets.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
Education
Master of Business Administration -
University of Wisconsin – Eau Claire
Bachelor of Business Administration -
University of Wisconsin
Skills
- Web Traffic
- Business Planning
- Project Management
- Product Promotion
- Messaging Strategy
- Marketing Campaign Development
- Communication Expertise
- New Business Opportunities
- Market Analysis
- Market Planning and Execution
- Cost Management
- Sales Expertise
Timeline
Marketing Specialist
Eurofins
01.2021 - 08.2023
Director of Marketing & Advertising
Decorator Industries, LLC
01.2019 - Current
Marketing Communications Project Manager
University of Wisconsin – Stout - Discovery Center
01.2016 - 01.2019
Director of Marketing & Business Development
Memorial Medical Center
01.2012 - 01.2016
Master of Business Administration -
University of Wisconsin – Eau Claire
Bachelor of Business Administration -
University of Wisconsin
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