M Lisa Almert
Fishers,IN
Summary
Versatile marketing manager with over 15 years of collaborative experience helping marketing teams succeed. Skilled communicator who builds strong, sustainable relationships with internal stakeholders, customers and vendors. Bringing new ideas and innovative approaches to create a strong customer journey.
Overview
32
32
years of professional experience
Work History
Global Marketing Manager
Roche Diagnostics Corporation
Indianapolis, IN
09.2021 - Current
- Collaborate with cross-functional teams to develop downstream marketing campaigns across integrated channels.
- Coordinate with affiliate partners to ensure consistent messaging across all global markets.
- Organize trade shows, conferences, webinars, workshops to promote products and services.
- Coordinate with external vendors for campaign strategy and tactics of promotional materials.
- Provide guidance and leadership to junior team members in developing effective marketing plans.
Customer Engagement Marketing Manager
Roche Diagnostics Corporation
Indianapolis, IN
12.2018 - 08.2021
- Increase sales enablement by engaging the customer at all funnel stages
- Drive customer engagement by developing & executing go to market strategies to support the business goals
- Pioneer webinar programs to drive sales outreach during COVID-19
- Changed all customer touch points to virtual programs in 2020
- Create a customer journey by connecting sales, marketing, digital, insights and engagement teams via technology development
- Incorporate data and metrics to continually improve customer experience
- Oversee training of new team members and mentor each to promote productivity, accuracy and engagement
- Mentor for ADP associate (Accelerated Development Program, early in career associate)
Marketing Manager, Point of Care
Roche Diagnostics Corporation
Indianapolis, IN
10.2017 - 12.2018
- Leverages multi-channel marketing to effectively drive marketing strategy and drive sales for the portfolio
- Leads Point of Care strategy for product differentiation as it relates to 1Roche tactics such as LabLeaders
- Increase sales enablement by growing 360 visits and LabLeaders POC audience
- Manages stakeholders on key projects and new business opportunities to enhance the franchise goals
- Strategically choosing the correct tradeshows and meetings to attend to achieve the overall franchise goals of growing the business 4.2%
- Elevate the overall experience of the Field Advisory Board by creating new and engaging experiences which will enhance bi-directional communication with appropriate marketing stack technology
- Engage Key Opinion Leaders with experiences that benefit both the KOL and Roche
- Work in new market segments to discover the best opportunities to grow Liat via KOL's, tradeshows and new customer experiences
Meetings Management Consultant
Roche Diagnostics Corporation
Indianapolis, IN
03.2004 - 10.2017
- Contributed to sales readiness by participating in launch teams of the VENTANA HE 600 system and cobas 6800/8800 system launches
- On own initiative, completed field sales training including Miller Heiman Strategic and Conceptual Selling training to better understand our business
- Lead cross functional teams to achieve goals as it relates to customer engagement such as leveraging promotional opportunities to increase customer impressions and work with digital teams to incorporate social media and marketing campaigns
- Source and negotiate contracts to maximize savings and ensure all legal, compliance and regulatory requirements are met
- Subject Matter Expert for Sunshine Act
- Managed Roche interns, 2014 - 2016
- Commercial Education Business Partner of the Year, 2014
- ASPIRE Roche Leadership Program, 2012
Planner / Buyer
Roche Diagnostics Operations
Indianapolis, IN
11.2002 - 04.2004
- Participated on launch teams for new products
- Collaborated with marketing on product supply and forecasting
- Managed inventory levels on finished goods in the CD franchise
- Developed vendor relationships by partnering to bring in the right amount of inventory
Sales Manager
Indianapolis Marriott Hotel
Indianapolis, IN
01.2001 - 05.2002
- Increased sales by 15% in the sports and association markets through various promotions
- Created marketing and sales collateral for sales meetings and trade shows
- Managed sales campaigns to generate new business
Meeting Planner
Meeting Services Unlimited
Indianapolis, IN
01.1993 - 09.1996
- Managed meetings of up to 1500 people and 150 trade show booths
- Partnered with vendors and associations to create a best in class organization by leveraging relationships
- Negotiated contracts that averaged a 20% savings for clients
Education
Bachelor of Science - Hotel and Tourism Management
Purdue University
Skills
- KOL relationships
- Customer engagement strategy
- Downstream marketing
- Product launch strategy
- Stakeholder relationships
- CRM understanding
- Affiliate management
- Event planning
- Market segmentation
Affiliations
Abilities Business Resource Group, Partnerships Co-Lead
Miller Heiman Strategic and Conceptual Selling
Roche Marketing Academy
Roche Branding Academy
Women's Leadership Initiative
Development Marketplace
Vice President on Board of Beyond This non-profit
United Way Volunteer
Habitat for Humanity Volunteer
JDRF Volunteer
Timeline
Global Marketing Manager
Roche Diagnostics Corporation
09.2021 - Current
Customer Engagement Marketing Manager
Roche Diagnostics Corporation
12.2018 - 08.2021
Marketing Manager, Point of Care
Roche Diagnostics Corporation
10.2017 - 12.2018
Meetings Management Consultant
Roche Diagnostics Corporation
03.2004 - 10.2017
Planner / Buyer
Roche Diagnostics Operations
11.2002 - 04.2004
Sales Manager
Indianapolis Marriott Hotel
01.2001 - 05.2002
Meeting Planner
Meeting Services Unlimited
01.1993 - 09.1996
Bachelor of Science - Hotel and Tourism Management
Purdue University
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