Lisa Ann Erickson
Batavia,IL
Summary
Senior marketing executive with 17 years hands-on account management experience in the pharmaceutical and healthcare industries, two years serving in the role of VP of Healthcare Provider Engagements. Primary focus has been the development of skilled account management teams and deployment of strategic tactics to support product launches, business development and peer-to-peer marketing. Client base (past and present) includes industry-leading management companies, pharmaceutical organizations, and entrepreneurial biotech companies.
Overview
16
16
years of professional experience
Work History
Senior Vice President Healthcare Provider Engagements
Frictionless Solutions
06.2021 - Current
- Executive relationship manager for specialized healthcare marketing and logistics agency, currently responsible for overseeing all tactical brand initiatives across a broad client base spanning 10 business units (product lines) and 30 functional teams, including Commercial and Medical.
- Lead the Account Management team in a matrix organization with 30 direct/ indirect reports.
- Foster key accounts resulting in $2.5MM growth in revenue YOY between 2022-2023.
- Provide strategic recommendations to clients around best opportunities for ongoing partnership and incremental business, expanding company portfolio from ten to 65+ accounts in seven years.
- Manage internal fiscal reporting, budget, and projected profitability for each managed initiative.
- Manage external billing, spend, budget projection and gaiting needs for clients.
- Develop outcomes, proposals, cost analysis and program trends to present to executive leadership on an annual and/or quarterly basis.
Senior Account Director
Frictionless Solutions
10.2016 - 06.2021
- Account Director serving as the day-to-day liaison between internal team and external client stakeholders.
- Instrumental in expanding Frictionless healthcare marketing division from two projects to over 60 multi-channel initiatives spanning over 10,000 HCP engagements in five years.
- Drove forward the Account Management team’s rapid growth from $450K profitability in 2016 to over $3.5MM in 2019 through innovative, effective solutions.
- Assisted with development and ongoing support of a customized CRM tool utilized by commercial, legal and medical teams across multiple pharmaceutical clients.
- Successful execution and brand launch of five pharmaceutical products and devices (2017-2020); oversite management of speaker onboarding (250+ Key Opinion Leaders annually); development and execution of digital and live educational initiatives, national satellite launch broadcasts; peer-to-peer promotional training.
- Proactively managed and monitored client’s budgets and spend, resulting in significant cost savings (~$285K annual savings in 2019 for a single client with ~1600 healthcare provider programs per year).
- In 2020, led the development and deployment of a proprietary web meeting platform which was integrated with the systems; in 30 days-time, facilitated the transition and training for over 350 field representatives and 175 Key Opinion Leader speakers to web meetings (previously, less than five percent of meetings were conducted virtually).
Marketing Manager
Lifeline Vascular Access
09.2013 - 10.2016
- Lead all aspects of marketing with activities primarily designed to support the needs of vascular centers within the Lifeline network (76 centers).
- Development and implementation of strategic marketing plans (digital/offline) to support business development; market plans included patient and market demographics, competitor analysis, long-term and short-term objectives, messaging, collateral development plans and implementation deadlines.
- Creation and design of marketing collateral such as promotional materials, effective sales aids, and educational support materials (incl. 6 successful outpatient center openings, 20 +new service line launches and 2 major relocations).
Account Director/Senior Account Manager
SCS Healthcare Marketing (SCS), LLC
09.2007 - 09.2013
- Accountable for delivery and execution of (16) educational programs for pharmaceutical sampling and promotional markets.
- Streamlined internal processes to enhance team productivity, resulting in improved outcomes.
- Managed budgets for multiple accounts, ensuring optimal allocation of resources for maximum impact.
- Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
Education
Business And Communications
Loyola University
Chicago05.1986
Skills
- Integrated Marketing Strategies (Digital/Hybrid/Offline)
- Tactical & Strategic Planning
- Cross-functional Team Leadership & Collaboration
- Financial Management
- Corporate Presentations
- Project Oversight
- Policy and Procedure Implementation
- Report Preparation
- Creative Writing / Art Direction
- Resource Planning and Development
- Process Improvements
- Budget Preparation
Timeline
Senior Vice President Healthcare Provider Engagements
Frictionless Solutions
06.2021 - Current
Senior Account Director
Frictionless Solutions
10.2016 - 06.2021
Marketing Manager
Lifeline Vascular Access
09.2013 - 10.2016
Account Director/Senior Account Manager
SCS Healthcare Marketing (SCS), LLC
09.2007 - 09.2013
Business And Communications
Loyola University
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