Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
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LISA B. PEREZ

LISA B. PEREZ

Johns Creek,Georgia

Summary

TRUSTED, RESULTS-DRIVEN SALES PROFESSIONAL with 25+ years of solid experience in the animal health, media, advertising, and telecommunications industries. Award-winning sales authority whose career has been distinguished by seeking, building, and maintaining profitable business relationships and exceeding sales quotas.

Overview

31
31
years of professional experience
1
1
Certification

Work History

Veterinary Regional Manager

ROYAL CANIN
12.2019 - Current
  • Currently lead and develop a team of 8 District Managers throughout Georgia, Alabama, Tennessee, and Kentucky that have consistently exceeded regional expectations
  • Responsible for the creation and implementation of regional strategy to drive company goals and KPI’s
  • Shifted leading strategy to focus on District Manager and clinic engagement as well as well-being during 2020-22 due to extreme supply shortages and shipping issues
  • Led Southeast Super Region made up of 4 other Regional Manager peers to strategize and create events designed to engage DVM’s and hospital staff on a larger scale
  • Strategize and lead District Managers as part of Royal Canin “Create the New” Global Project team designed to test and trial future pipeline products and services
  • Lead change as a Regional Manager Salesforce Champion through the creation and rollout of goal driven dashboards, business planning tools and online pharmacy targeting opportunities
  • Completed Mars Leadership training centralized around situational leadership, agile learning and DISC training

Veterinary District Sales Manager

ROYAL CANIN
01.2011 - 12.2019
  • Responsible for establishing and growing market share for all Royal Canin newly launched and established veterinary prescription diets within a $3.896 MM territory
  • Sales Highlights
  • Consistently achieve and exceed all sales goals as a proven producer and performer
  • Due to my leadership skills and ability to get results, I am repeatedly selected by senior sales management to serve as a
  • Trainer and Mentor to new District Sales Managers
  • Assisted Regional Manager with classification rollout by creating a classification presentation for regional team (2019)
  • Created joint business plan template that was adopted by district mangers across Royal Canin (2019)
  • Created a nutritional advocacy program that was implemented in my A clinics and presented to all Banfield hospitals within my region (2019)
  • Consistently assisted Regional Manager with the coordination and content of regional sales meetings
  • Served as product champion for Ecommerce initiatives for the region
  • Internet sales leader for the region in 2016
  • Placed in a declining territory in Q2 2015, increased sales from 60% of goal to 104% of goal by Q4
  • Current Results:
  • YTD 2019 through Q3 124.7% to goal
  • Exceeded P9 2019 growth goal by achieving 132.9% of objective
  • Q2 2019 results 125.1% to goal
  • Q1 2019 results 117.1% to goal

Direct Marketing Specialist AJC

COX MEDIA GROUP & ATLANTA JOURNAL
01.2010 - 01.2011
  • Sold Cox Media’s direct marketing products to local and national companies
  • Created custom proposals including print, digital, and direct marketing solutions
  • Responsible for prospecting and new business generation
  • Handled National account generation and on-going campaign management.

Account Representative

CITYSEARCH
01.2009 - 01.2010

Major Account Representative

01.2001 - 01.2004

BELLSOUTH ADVERTISING AND PUBLISHING, BAPCO
01.1992 - 01.2004

Regional Sales Manager

01.1999 - 01.2001

Directory Advertising Sales Representative

01.1995 - 01.1998

Sales Training & Telephone Sales Manager

01.1992 - 01.1995

Education

Bachelor of Science - EDUCATIONAL PSYCHOLOGY

UNIVERSITY oF GEORGIA
Athens, GA
05.1992

Skills

  • Windows
  • Microsoft Access
  • Excel
  • PowerPoint
  • Word
  • Google Apps
  • Salesforce

Certification

Project Management Conflict Management Customer Relations Mentoring & Training Vendor Relations CONTINUING EDUCATION Training: Rollercoaster of Sales, Emerging Manager and Situational Leadership, High Performance Collaboration, Royal Canin (2015) Disc Sales Training (2016) Strength Finder (2016)

Additional Information

  • AWARDS & HONORS , President’s Club, Bellsouth Advertising & Publishing Corporation, Atlanta, GA (1997), (1998), (2003) Internet Sales Leader Award , Bellsouth Advertising & Publishing Corporation, Atlanta, GA (2003) Scholarship: Jack McDonough Editorial Award, The Southern Company, Atlanta, GA (1987)

Timeline

Veterinary Regional Manager

ROYAL CANIN
12.2019 - Current

Veterinary District Sales Manager

ROYAL CANIN
01.2011 - 12.2019

Direct Marketing Specialist AJC

COX MEDIA GROUP & ATLANTA JOURNAL
01.2010 - 01.2011

Account Representative

CITYSEARCH
01.2009 - 01.2010

Major Account Representative

01.2001 - 01.2004

Regional Sales Manager

01.1999 - 01.2001

Directory Advertising Sales Representative

01.1995 - 01.1998

BELLSOUTH ADVERTISING AND PUBLISHING, BAPCO
01.1992 - 01.2004

Sales Training & Telephone Sales Manager

01.1992 - 01.1995

Bachelor of Science - EDUCATIONAL PSYCHOLOGY

UNIVERSITY oF GEORGIA

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LISA B. PEREZ