Lisa Cheryl Martin

• Utilized consultative sales approach to engage with independent pharmacies across U.S. by demonstrating value of generic products.
• Collaborated with management and purchasing teams to provide valuable feedback on product trends and purchasing habits specific to state areas.
• Retained accurate sales records by employing CRM platform Salesforce.
• Executed stringent credit guidelines to ensure on-time customer payments for optimizing financial stability.
• Enhanced profitability within accounts by cross-selling additional products.
• Created sales pipeline through cold-calling by adding accounts from buyer groups and obtaining referrals.
• Achieved monthly increase in revenue of 35% and gross profit margins of 29% by contributing to company growth.
• Successfully negotiated prices on generics above company suggestions, resulting in improved gross profit margins.
• Expanded new buying accounts by generating leads by conducting industry trend research, managing coverage details, and executing key products.
  
  
  

• Cultivated strategic relationships with real estate agents, builders, and home insurance agents to boost consumer leads.
• Cooperated seamlessly with cross-functional teams to streamline and expedite loan approval processes.
• Demonstrated attentive listening to customer complaints, while guaranteeing swift resolution via appropriate actions.
• Achieved 33% conversion rate of leads into new loan sales.
• Secured annual loan volume exceeding $29M through effective sales strategies.
• Ranked in top 20% for successful acquisitions in refinances and new home purchases.

• Initiated outbound sales calls by engaging in cold-calling activities to connect with prospective leads from diverse sources.
• Conducted in-depth probing into clients' financial situations to tailor refinance loan options by aligning with their specific financial goals.
• Assisted clients in completing mortgage loan applications.
• Facilitates and expedited loan approval processes by interacting with processing and underwriting team.
• Contributed to 8% increase in new loan sales origination by establishing and managing professional networking group.

• Addressed all financial needs of consumers and small business owners by providing tailored product solutions.
• Employed effective questioning techniques to understand client financial priorities.
• Developed robust leadership skills through management of projects from initiation to completion.
• Identified issues, conducted detailed analysis, and offered effective problem-solving solutions.
• Delivered optimal solutions for business clients by partnering with consumer lending and small business vendors.

• Negotiated, facilitated, and managed real estate transactions.
• Liaised between buyers and sellers to establish favorable prices and negotiate contract terms.
• Compared recently sold area properties to determine competitive market prices.
• Educated clients on changing or updating properties, buying, and selling techniques and processes to maintain curb appeal.
• Resolved client concerns related to home purchases to maintain high satisfaction ratings.

• Analyzed financial needs of clients by listening attentively to client financial goals and by reviewing detailed financial records.
• Created & implemented wealth management strategies thor7ugh a diverse portfolio of security investments.
• Developed and organized tax seminars to prospects and clients to educate them regarding tax law changes and how they may benefit from 529 plans.
• Built strategic relationships with small business owners in chamber of commerce groups and other networking events to generate new leads for businesses.
• Partnered and collaborated with other businesses to compliment and add value to participants for seminars held.

Studies Abroad:

• Summer of 1995- Universität Würzburg, Germany
• Summer of 1996- L'Université de Caen Normandie, France
• Summer of 1996- L'Université de Nice, France
• Fall of 1994; Fall/Spring 1995-1996 - Dean's List