Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Certification
Timeline
Generic
Lisa Ellis Brinkley

Lisa Ellis Brinkley

Mineral,VA

Summary

Accomplished and highly dedicated business professional with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Owner / President

Beechwell Adult Day Program
Richmond, VA
07.2016 - 01.2022
  • Developed and implemented an adult day program which specialized in daily care options for individuals with Alzheimer's, Dementia, and related cognitive disorders serving approximately 25 clients and families daily.
  • Establish, plan, implement, manage, and monitor a budget of circa $XXX month/annually, and an accounting system that processes approximately $accounts receivables, and $accounts payables monthly
  • Established and oversees implementation of an effective budgeting and accounting system.
  • Managed day-to-day business operations.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
  • Reconciled daily sales, returns and financial reports in QuickBooks.
  • Remained up-to-date on current trends and attended industry trade shows and markets to view and order inventory.
  • Maintained up-to-date administrative records to monitor operational conditions.
  • Founded and managed [Type] business, growing revenue to $[Amount] in first year.
  • Developed sales presentations and promotion initiatives to key accounts to drive product sales and increase brand awareness.
  • Trained and motivated employees to perform daily business functions.

Executive Director

The Tuckahoe Woman's Club
Richmond, VA
07.2008 - 11.2016
  • Worked closely with organizational leadership and board of directors to strategically affect operational direction.
  • Exercised appropriate cost control to meet budget restrictions and maximize profitability.
  • Drove strategic improvements to enhance operational and organizational efficiencies.
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
  • Created promotional materials and provided insightful information to social media, websites and print media to educate public.
  • Monitored sales forecasts and projected financial planning for organization to achieve revenue goals.
  • Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
  • Updated and maintained membership database on consistent basis.
  • Evaluated service contracts and collaborated with legal counsel on negotiated improvements.
  • Interviewed, supervised and motivated [Number] staff members to achieve optimal productivity.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Maintained P&L and shouldered corporate fiscal responsibility, resulting in [Result].
  • Spearheaded [Number] third-party contract negotiations to obtain favorable pricing and scheduling parameters.

Office Administrator

Vanasse Hangen Brustlin, Inc.
Richmond, VA
02.2005 - 06.2008
  • Maintained computer and physical filing systems.
  • Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
  • Managed office operations while scheduling appointments for department managers.
  • Coached new hires on company processes while managing employees to achieve maximum production.
  • Coordinated special projects and managed schedules.
  • Compared vendor prices and negotiated for optimal savings.
  • Developed standard operating procedures for all administrative employees.
  • Sourced vendors for special project needs and negotiated contracts.
  • Arranged corporate and office conferences for company employees and guests.
  • Prepared meeting materials and took clear notes to distribute to stakeholders.

Vice President of Development

Easter Seals Of Virginia
Richmond, VA
10.2004 - 01.2005
  • Trained new employees on proper protocols and customer service standards.
  • Assisted in recruiting, hiring and training of team members.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Delegated [Type] daily tasks to employees, streamlining daily progress and efficiency.
  • Scheduled employees for [Timeframe] shifts, taking into account customer traffic and employee strengths.
  • Supervised [Number] employees on [Type] shift, overseeing efficiency of [Task] and [Task].
  • Directed product flow and informed management of delays and challenges, as well as suggested resolutions.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Assisted with marketing strategy creation and advertising initiatives to better promote facility to public.
  • Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
  • Organized [Type] productions and oversaw corporate meetings, fundraising events, performances and festivals.

Marketing and Community Relations Coordinator

Richmond Riverfront Corp And Historic Foundation
Richmond, VA
09.2000 - 10.2004
  • Answered general marketing department inquiries by email, phone and mail.
  • Tracked and reported on marketing campaign responses.
  • Boosted brand awareness with target customer demographics with social, print and email campaigns.
  • Coordinated creation and deployment of videos, social media posts and other marketing collateral.
  • Planned trade shows and vendor fairs for clients and partners to attend.
  • Revitalized web content and social media profiles with new and interesting content.
  • Managed workflow between staff, coordinating documents, planning and creative material distribution.
  • Planned and executed internal and external marketing events.
  • Assembled and coordinated marketing materials preparation, printing, binding, shipping and delivery.
  • Maintained complete database of files, contacts and project materials.
  • Proofread marketing documentation to check for spelling, grammar and syntax errors.
  • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
  • Worked with vendors to complete projects according to schedule and specifications.
  • Built new materials libraries with fresh imagery, copy and graphics to enhance marketing campaigns.
  • Created press releases and announcements, newsletter articles and website copy.
  • Sourced vendors for services such as video production and materials to complete marketing objectives.

Education

Bachelor of Arts - Business Administration

MM

Skills

  • Complex Problem Solving
  • Profit and Loss Management
  • Effective Communicator and Public Speaker
  • Integrity and Transparency
  • Adaptable and Flexible
  • Intuit QuickBooks Pro
  • Innovative and Visionary
  • Project Oversight
  • Thrive Under Pressure
  • Executive Leadership
  • Employee Motivation and Performance
  • Budget Planning

Affiliations

National Adult Day Services Association

RVA Better Aging Forum, Richmond, VA

Partners in Healthcare, Richmond, VA

The Tuckahoe Woman's Club, Richmond, VA

Certification

Personal Care Aide, VA Department of Health Professions

Registered Medication Aide, VA Department of Health Professions

Timeline

Owner / President

Beechwell Adult Day Program
07.2016 - 01.2022

Executive Director

The Tuckahoe Woman's Club
07.2008 - 11.2016

Office Administrator

Vanasse Hangen Brustlin, Inc.
02.2005 - 06.2008

Vice President of Development

Easter Seals Of Virginia
10.2004 - 01.2005

Marketing and Community Relations Coordinator

Richmond Riverfront Corp And Historic Foundation
09.2000 - 10.2004

Bachelor of Arts - Business Administration

MM

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Lisa Ellis Brinkley