Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lisa Holmes

Detroit,MI

Summary

Proven leader and multi-award winner in the demand side programmatic space. Worked across multiple verticals with top tier clients (Disney, Fidelity, Verizon, Dell) to optimize their go-to market performance strategy. Liaise with supply partners, measurement vendors and data providers to curate thoughtful media plans that focus on clients ROI & satisfaction.

Overview

20
20
years of professional experience

Work History

Senior Client Services Lead

Yahoo!
06.2021 - 06.2025
  • Manage the largest book of business (Disney Streaming) in LATAM and APAC markets. Grew native budget 5% QoQ.
  • Responsible for account execution, incremental product adoption, and continued revenue growth with both managed clients and trading desks.
  • Developed highly empathetic client relationships and earned reputation for exceeding service standard goals.
  • Manage individual client feature requests and partner in rolling out beta releases based on prioritization.
  • Lead Yahoo DSP training and demos to both internal and external stakeholders/clients.
  • Brand Blazer Award Winner (Discovery Shark Week AR program).


Senior Optimization Strategist

Yahoo!
06.2017 - 04.2021
  • Implement optimizations to exceed client goals and hit revenue & margin targets.
  • Interview & train new hires as well as agency traders.
  • Present insights and recommendations at weekly client office hours as well as business reviews.
  • Test beta products and provide integral feedback for future enhancements.
  • Host of the first Global All-Hands meeting after Yahoo/AOL merger. Streamed live to 14k employees.

Senior Optimization Manager

Yahoo!
09.2013 - 06.2017
  • Manage all aspects of the client’s campaigns including strategy, planning, performance, troubleshooting, optimization, and reporting.
  • Manage and develop client relations in the early stages, from post-sale to campaign setup.
  • Create wrap reports with findings and recommendations.
  • Cross-trained existing employees to maximize team agility and performance.
  • Winner 2014 Accelerator Award: Cultural Ambassador; MARK Award for Tech-Telco vertical.

Senior Delivery Manager

Adconion
04.2010 - 09.2013
  • Manage a monthly book of business of up to $1.5M on branded and DR campaigns.
  • Create mid/post campaign reports containing analytical insight, trends, best practices and key recommendations.
  • Winner of 2011 Excellence Award- Rewarded to top 1-3% of global employees.

Account Executive

Young & Rubicam
05.2005 - 01.2010
  • Consulted Ford Lincoln Mercury car dealer and regional clients on effective creative decisions & market strategy.

Education

Bachelor of Arts - Communication, College of Communication Arts & Sciences

Michigan State University
East Lansing, MI
05.2005

Skills

  • Strong leadership
  • Effective problem solving
  • Sales support
  • Product Education
  • Client relationship management
  • Campaign management

Timeline

Senior Client Services Lead

Yahoo!
06.2021 - 06.2025

Senior Optimization Strategist

Yahoo!
06.2017 - 04.2021

Senior Optimization Manager

Yahoo!
09.2013 - 06.2017

Senior Delivery Manager

Adconion
04.2010 - 09.2013

Account Executive

Young & Rubicam
05.2005 - 01.2010

Bachelor of Arts - Communication, College of Communication Arts & Sciences

Michigan State University

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