Summary
Overview
Work History
Education
Skills
Languages
Timeline
Hi, I’m

Lisa Katharina Kling

Henderson,NV
Lisa Katharina Kling

Summary

Seasoned Social Media and Influencer Marketing Manager with over 9 years of expertise in crafting, implementing, and optimizing strategies that drive brand growth. Proficiently led initiatives for companies and brands amassing a combined social following of 3 million+. Adept at generating revenue, fostering brand awareness, and executing targeted influencer campaigns. Strong roots in content creation and graphic design. Thrives both in collaborative teams and autonomously within dynamic, fast-paced environments.

Overview

10
years of professional experience

Work History

Katalyst

Social Media and Community Manager
06.2022 - 08.2023

Job overview

    • Engineered comprehensive social media strategies spanning Instagram, LinkedIn, Facebook, Pinterest, and YouTube. Resulted in increased brand visibility, engagement, and customer loyalty.
    • Cultivated community connections by moderating interactions and starting conversations, ensuring alignment with the company's mission and identity.
    • Orchestrated an impressive 7% MoM Instagram follower growth through organic strategies, amplifying brand reach.
    • Worked closely with the Director of Business Development to manage affiliates and launch a successful content creator program. This collaboration leveraged strategic partnerships to drive brand awareness and engagement.
    • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

We The People Holsters

Social Media and Influencer Marketing Manager
09.2020 - 06.2022

Job overview

  • Conceptualized and executed creative ideas across social media and influencer marketing, achieving consistent engagement.
  • Aligned social media strategies with broader marketing efforts, synergizing brand messaging.
  • Directed and supervised the in-house creative team.
  • Pioneered a self-sufficient, impactful influencer marketing program with a roster of 150 influencers, fostering brand loyalty and bolstering revenue.
  • Successfully handled negotiations, fostering partnerships and contractual agreements with influencers.
  • Crafted end-to-end influencer campaigns, collaborating with cross-functional teams and tracking results via Google Analytics.

Ruthless Vapor Co

Social Media Manager and Influencer Director
05.2019 - 09.2020

Job overview

    • Managed all global social accounts (Instagram, Twitter, YouTube, Pinterest, TikTok), boosting international sales and brand awareness.
    • Navigated the social landscape, engaging users and leveraging feedback for marketing collateral enhancement.
    • Established and directed a network of 400+ global influencers, orchestrating international campaigns and fostering new connections.
    • Spearheaded European market growth through connections, partnerships, and official registrations.
    • Planned, organized, and executed photoshoots with models.
    • Worked with graphic designers, photographers, and production coordinators to develop content.

Grundform Design

Communication Designer
01.2014 - 05.2019

Job overview

  • Established and managed a graphic design and social media management business that assisted businesses in brand development.
  • Advised clients on marketing and design strategies to align with goals.
  • Created logo designs, websites, videos, animations, and social media channels, enhancing brand visibility.
  • Directed and optimized social media content for multiple clients, while also expertly coordinating impactful influencer partnerships.
  • Proficiently managed photo shoots, product photography, and diverse design campaigns.

Education

Academy of Visual Arts
Frankfurt, Germany

Bachelor of Arts from Communication Design
05.2015

University Overview

Skills

  • Social Media Management
  • Social Media Content Creation
  • Influencer Management
  • Affiliate Management
  • Customer Service Management
  • Visual Design
  • Brand/Product Development
  • Digital Content Development
  • Graphic Design
  • Photography
  • Content Strategy
  • Audience Engagement
  • Marketing Analytics
  • Competitor Review
  • Trend Monitoring
  • Teamwork and Collaboration
  • Time Management
  • Leadership
  • Team Management
  • Software - Adobe Creative Suite, CRM and CMS, latercom, Hootsuite, Buffer, HubSpot, GRIN, Carro, UpPromote, ShareASale, Google Analytics, Gorgias, Reamaze)

Languages

English
Native or Bilingual
German
Native or Bilingual

Timeline

Social Media and Community Manager
Katalyst
06.2022 - 08.2023
Social Media and Influencer Marketing Manager
We The People Holsters
09.2020 - 06.2022
Social Media Manager and Influencer Director
Ruthless Vapor Co
05.2019 - 09.2020
Communication Designer
Grundform Design
01.2014 - 05.2019
Academy of Visual Arts
Bachelor of Arts from Communication Design

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Lisa Katharina Kling