LISA M. TODD

Responsible for leading retail life and disability insurance distribution for third-party distribution. Developed and implement comprehensive distribution strategies to drive life and disability insurance sales growth and market share objectives upon re-entry of third-party market.

• Responsible for P&L of third party the life & disability business identified opportunities to maximize return on corporate investment.
• Identify new distribution opportunities/channels based on current and future trends to maintain and expand brand and market reach.
• Partnered with data and analytics team to build predictive sales models, distributor segmentation and sales propensity models for cross-sell opportunities.
• Partner with internal stakeholders (operations, underwriting, technology, product, marketing, investments, compliance/legal) to develop, implement and execute strategies/roadmaps that drive overall life/DI insurance sales and ease of doing business to generate strong CSAT and NPS scores.

• Responsible for affiliated distribution sales of life, disability, long term care insurance and fixed annuities through third party relationships. Organization generated 25% of total life sales, 34% of total disability sales, 50% of total LTC sales and 12% of total fixed annuity sales.
• Developed and executed strategy to drive sales of MassMutual product through National Account institutional relationships; banks, wirehouses and broker dealers.
• Develop and oversee marketing tools and campaigns to support life/DI/annuity sales thought leadership and overall brand.
• Responsible for developing a technology transformation strategy to support external distributors through industry standard submission tools and feeds including DTCC, ACORD.

• Responsible for development and sales of Pacific Life's variable life portfolio with distribution partners including institutional firms, producer groups and independent advisors.
• Identify opportunities and develop go to market strategy to grown adoption and market share of Pacific Life's variable life portfolio.
• Identify sales concepts and strategies supportable by variable life, create and present material at advisor and distributor meetings.
• Work with field management on identifying sales opportunities within regional territories.

• Responsible for sales of M Financial Channel within John Hancock, increasing market share to 41% within M Financial and achieving the number one rank among all John Hancock distributors in 2011
• Identified member firms that had Corporate Owned Life Insurance (COLI) and Bank Owned Life Insurance opportunities, growing COLI/BOLI production in 2011 89%, and up 158% in first half of 2012.
• Conceptualized and implemented various marketing campaigns for the M Financial member firms focusing on product, underwriting and advanced sales strategies to differentiate John Hancock among the M Financial core carriers.
• Manage a team of ten dedicated wholesalers, traveling extensively with them providing feedback and insight on opportunities to increase penetration and production.
• Escalation point for all large and one-off cases that require special pricing to meet John Hancock and M Financial Group's profitability objectives.

• Responsible for the sales and promotion of life insurance products for John Hancock's Financial Network (JHFN), affiliated distribution.
• Grew JHFN's market share within John Hancock to 20% between 2006-2009, totaling $125m in weighted premium annually.
• Traveled extensively to wholesale the 65 John Hancock Financial Network offices, supporting 1500 producers on individual cases, application of sales concepts and underwriting appeals.
• Assisted the Network's Business Development Group with recruiting meetings positioning John Hancock's Life Insurance products in the marketplace and discussed competitive landscape.

• Responsible for effectively managing John Hancock's variable life products after Manulife merger
• Prioritize and influence the product cycle including all aspects of product development and product line enhancements
• Managed the creation of two leading variable products that saw annual growth rates of over 200%
• Successfully coordinated the merger of the John Hancock and Manulife Investment Trusts totaling $10 Billion of life assets into a single trust post-merger
• Worked with Investment Management Services on recommendations to Senior Management assessing impact on life product platform and coordinated with the annuity and mutual fund lines of business for synergy and scale
• Managed the resolution process on problem cases to meet the needs of both our internal and external clients
• Responsible for setting annual product sales goals and developing marketing plans partnering with life distribution to achieve goals.

• Increased sales of 187% over prior year by analyzing market, identifying firm opportunities and developed execution plan and marketing strategies to increase firm penetration and market share.
• Responsible for maintaining/improving relationships with key firms, cultivating and onboarding new relationships via execution plan from negotiation of agreements to relationship launch.
• Responsible for coordinating life insurance marketing efforts, influencing sales team to invest time in key relationships and driving activity to grow market share.
• Determine strengths and identify opportunities for product and service level improvements for distributors; influence change within Hartford Life internal partners.

• Responsible for building market research team and competitive tools to disseminate pertinent product and illustration information to product development and wholesaling teams.
• Identified market trends, assessed their impact on Hartford Life, and recommended product changes to senior management based on research and analysis.
• Responsible for forging and maintaining relationships with key competitors, wholesalers and distribution partners. Known for being able to obtain information from competing companies before it was broadly available.