LISA MARIE MARTORANO
Miami,FL
Summary
Highly motivated and passionate marketing manager with over 10 years experience in leading commerce campaigns and product development. Experience as a team leader in areas of advertising, production, and social media. Adept in using digital platforms, knowledgeable in preparing and overseeing marketing campaigns. Results oriented, energetic, with proven results in broad range of fields.
Overview
11
11
years of professional experience
1
1
Certification
Work History
ESL Teacher
VIPKID
09.2019 - 06.2021
- Set assessments to measure student progress and identify growth opportunities.
- Created and delivered engaging lesson plans to accommodate different learning styles.
- Used positive reinforcement and provided clear feedback to help students succeed.
- Educated students in basics of English grammar and conversational speaking.
- Developed and taught ESL curriculum to improve students' conversational abilities.
- Coached students on English pronunciation and intonation for eloquent conversation.
Marketing Manager
Brera Real Estate, Inc
01.2020 - 05.2021
- Created and managed social media campaigns to increase brand engagement.
- Managed close relationship with customers through calls and correspondence, managing over 20 rental accounts.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals 50% increased website traffic.
Owner/Office Manager
Buddies Laundry Services
11.2019 - 05.2021
- Managed day-to-day business operations.
- Consulted with customers to assess needs and propose optimal solutions.
- Trained and motivated employees to perform daily business functions.
- Evaluated suppliers to maintain cost controls and improve operations.
- Prepared bank deposits and handled business sales, returns and transaction reports.
- Introduced new methods, practices, and systems to reduce turnaround time.
Owner, CEO and Director of Marketing
BikiniMeShop.com / Bikini Me Beachwear
01.2012 - 06.2020
- Oversaw manufacturing progress.
- Manage all sales, and customer service on the e-commerce website.
- Managed day-to-day business operations.
- Trained and motivated employees to perform daily business functions.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
- Manage social media accounts, and Shopify POS.
Social Media Marketing Manager
Miguel Cabrera, Political Campaign "Meta G"
05.2019 - 05.2020
- Created and managed social media digital marketing campaigns to increase engagement.
- Devised content strategy to effectively engage target audiences.
- Conducted market research to identify new opportunities and target markets.
- Increased Facebook page traffic by 20%
- Observed and analyzed information from various news outlets to verify and adjust the course of campaign.
Office Manager
World On Wheels
02.2011 - 10.2012
- Prepared payroll, and processed insurance claims.
- Forecast financial goals for dealer.
- Translated important consumer documents.
- Organized billing.
- Prepared monthly budgets and financial statements.
- Organized staff meetings and newsletter.
Social Media Marketing Assistant
World On Wheels
07.2010 - 01.2011
- Managing and communicating with consumers via the Internet.
- Organizing photographs of vehicles for purchase.
- Managed Facebook, Twitter, and YouTube accounts.
Education
BBA - Marketing and Management
Florida Atlantic University
Boca Raton, FLAssociate of Arts - Business Administration
Miami Dade College
Miami, FL07-2007 Certification in Business of Spain -
University of Salamanca
SalamancaSkills
- Windows and Mac software
- QuickBooks
- MailChimp, Facebook Ads, Twitter, Instagram, YouTube, & Groupon
- Shopify, Shopify POS, Square
- Process implementation
- Client assessment and analysis
- Team leadership
- Staff development
Languages
Bilingual Fluent Spanish/English
Certification
Certification TESL
Timeline
Marketing Manager
Brera Real Estate, Inc
01.2020 - 05.2021
Owner/Office Manager
Buddies Laundry Services
11.2019 - 05.2021
ESL Teacher
VIPKID
09.2019 - 06.2021
Social Media Marketing Manager
Miguel Cabrera, Political Campaign "Meta G"
05.2019 - 05.2020
Owner, CEO and Director of Marketing
BikiniMeShop.com / Bikini Me Beachwear
01.2012 - 06.2020
Office Manager
World On Wheels
02.2011 - 10.2012
Social Media Marketing Assistant
World On Wheels
07.2010 - 01.2011
BBA - Marketing and Management
Florida Atlantic University
Associate of Arts - Business Administration
Miami Dade College
07-2007 Certification in Business of Spain -
University of Salamanca
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