Lisa Michele Kester
Parker,Texas
Summary
Dynamic sales executive with a proven track record in the competitive alcohol beverage market, excelling in key account relationship management and strategic sales planning. Renowned for driving exceptional sales growth through effective programming, tactical initiatives, and successful negotiations. Equipped with outstanding communication and motivational skills, complemented by a strong ability to multi-task and deliver results under pressure. Aiming to leverage expertise in new product launches and sales training to further enhance organizational success.
Overview
36
36
years of professional experience
Work History
Senior Manager, Inventory
Constellation Brands Inc.
01.2019 - 01.2025
- Ability to communicate effectively with different levels of the business via phone, written and in-person communication
- An awareness of the importance of meeting deadlines
- Work on a cross functional team and be a part of a team atmosphere
- Ability to create ad-hoc reporting and analysis and to clearly communicate opportunity and risk
- Ability to multitask, manage day-to-day responsibilities, and work independently
- Partner with cross-functional teams to resolve inventory issues and proactively address supply constraints to help determine alternatives and costs to service customers during inventory shortages
- Knowledge of and familiarity with KPI’s
- Ensure that all product is shipped in compliance with product launch dates and new store opening dates
- Organizational skills to coordinate feedback from a variety of sources
- Good communications skills, problem-solving abilities, and computer skills
- Collaborate with peers to share best practices and maximize system/process knowledge
- Build relationship with CBI state leads
- Function as a liaison, and/or trouble shoot order management issues with Customer Operations CBI employees & Distributor Personnel
- Review Allocations
- Send allocations to CBI and distributor weekly with action needed comments
- Move allocations as needed
- Be aware of all allocation issues and communicate them to distributor and CBI teams
- Source additional allocations as needed
- Review Inventory
- Have watch out list to focus on
- Focus on Power Brands
- Send Supply Risk report out
- Transfer within our Region to ensure everyone is covered in case there were forecasting or shipping issues
- Transfer among other Regions
- NPD Launches
- Mange NPD timeline form
- Making sure all New Item set up information steps are complete
- Notify teams of any new NPD releases/changes
- Submit to Data and Analytics
- Send NPD decks/updates to team
- Communicate the 90-day forecasted amount and make sure it gets ordered
- Continue to follow up and make sure forecasted amounts are on order
- On any new item the following information is conveyed to DISTRIBUTOR and Texas Plains Region - release dates, estimated shipping dates, new brand launch decks, any changes/delays in new items, Product Management Workbook, point values, UPC’s, SCC’s
- Monitor new items after launch
- Help track progress of new item orders in all states through Customer Service
- Is it on order, has it shipped, when will it ship, estimated eta
- Ensure that all product is shipped in compliance with product launch dates and new store opening dates
- Create 'At- a Glance' on NPDs for team CBI and DISTRIBUTOR
- Attend NPD/SOP calls
- COPA
- Review COPA
- Check orders status
- Advise if need to change/revise an order to CBI Customer Service/TDMs
- Manage moving items around to get loads moving
- Loop CBI State leads in on any issues
- Loop CBI leads in when an item is shipping per their request
- Ensure enough inventory is on hand/on order to support KPIs/Incentives/Focus Programs
- Track DI orders and ETAs to Port
- Arrange OTR shipments when needed
- Manage item inventory with label changes/DCd items
- Barrel Select Programs
- Work with Luxury Director in managing execution of program
- Utilize barrel tracker to ensure product ships
- Enter account names into SharePoint
- Track barrels when ready to ship
- Inform CBI/DISTRIBUTOR when shipping
- Ensure CBI and distributors have appropriate sell sheets
- Order samples as needed
- Distributor interaction
- Work with Senior PM, State PMs and Purchasing Agents as needed on inventory, orders, allocations, sales tools
- Communicate inventory, supply issues, order concerns
- Communicate any shipping point changes
- Address any supply risk issues
- CBI National Accounts
- Review communication from NAMs- On and Off premise
- Communicate to state leads/Purchasing/PM’s are aware of NPDs, New or lost PODs, Programming, planners
- Communicate any additional inventory needs and dates
- Communicate any issues back to NAMs
- Be aware of Retail Chain Allocations
- Misc
- Order samples
- Market days with FSMs/Directors
- Attend Meetings as deemed necessary (QBR, TBRs, Team Meetings, etc.)
- Complete special projects and assignments as requested
- Communicate timely to each state separately, distributor and CBI Managers on any pertinent information
- Sell sheets
- Tasting Notes
- NPD updates
- Supply issues
- Etc
- Utilize CBIs IQ web-based system for reports/inventory etc
- Participate in the Diversity Inclusion program
- Complete Expense reports in a timely manner
- Stay with in T & E Budget
Field Sales Manager, Regional Chains
CBI
01.2012 - 06.2019
Field Sales Manager, Package and Independent accounts
CWUS
01.2009 - 01.2012
Key Account Manager
Vine One
01.2008 - 01.2009
Area Sales Manager
Pacific Wine Partners
Dallas
01.2006 - 01.2008
Area Sales Manager
Pacific Wine Partners
01.2003 - 01.2006
Southern California and Las Vegas Area Manager
Delicato Family Vineyards
01.1998 - 01.2003
Chain Market Manager, Southern California
Sebastiani Vineyards
01.1997 - 01.1998
Chain Account Executive, Sands Division, Southern California
Canandaigua Wine Company
01.1994 - 01.1997
Chain Account Manager, Wines, Southern California
Heublein Inc.
01.1989 - 01.1994
Education
B.S. - Bio-Psychology
University of California, Santa Barbara
01.1988
Skills
- Microsoft Word
- Microsoft PowerPoint
- Microsoft Excel
- Outlook
Hobbies and Interests
- Family Activities
- Scouting
- Horseback riding
- Scrapbooking
- Gardening
- Cooking
- Traveling
References
Available Upon Request
Affiliations
- Volunteer at USO
Timeline
Senior Manager, Inventory
Constellation Brands Inc.
01.2019 - 01.2025
Field Sales Manager, Regional Chains
CBI
01.2012 - 06.2019
Field Sales Manager, Package and Independent accounts
CWUS
01.2009 - 01.2012
Key Account Manager
Vine One
01.2008 - 01.2009
Area Sales Manager
Pacific Wine Partners
01.2006 - 01.2008
Area Sales Manager
Pacific Wine Partners
01.2003 - 01.2006
Southern California and Las Vegas Area Manager
Delicato Family Vineyards
01.1998 - 01.2003
Chain Market Manager, Southern California
Sebastiani Vineyards
01.1997 - 01.1998
Chain Account Executive, Sands Division, Southern California
Canandaigua Wine Company
01.1994 - 01.1997
Chain Account Manager, Wines, Southern California
Heublein Inc.
01.1989 - 01.1994
B.S. - Bio-Psychology
University of California, Santa Barbara
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