Lisandra (Lis) Hernandez
Bilingual REALTOR®️ (español/english)
Birmingham,AL
Summary
HELLO, IM LIS!, A BILINGUAL REALTOR®, MOM, TRAVELLER
& LATIN AMBASSADOR ADVANCING SUSTAINABLE LIVING AND HISPANIC HOMEOWNERSHIP FROM BIRMINGHAM, ALABAMA.
AFTER TRAVELING THE WORLD WORKING IN HOSPITALITY AND TOURISM, I'M HELPING OTHER TRANSPLANTS, TRAVELERS, REMOTE WORKERS AND PEOPLE ON THE ROAD MAKE THIS CITY, BIRMINGHAM, ALABAMA, THE PLACE TO CALL HOME!
I AM ORIGINALLY FROM CUBA, MOVED TO US 3 YEARS AGO, AS AN IMMIGRANT I EMBRACE CHANGE, REINVENTION, THE POWER OF THE HUMAN CONNECTION AND COMMUNITY.
Overview
18
18
years of professional experience
12
12
years of post-secondary education
Work History
Realtor
RE/MAX Advantage South
Birmingham, AL
10.2022 - Current
- Educated clients on changing or updating properties, buying, and selling techniques and processes to maintain curb appeal.
- Advised and informed prospective clients on current market activities and conditions.
- Handled day-to-day happenings of real estate office to consistently grow client base and increase revenue.
- Liaised between buyers and sellers to establish favorable prices and negotiate contract terms.
- Developed and implemented strategic marketing plans to increase potential for selling properties and generate more leads.
- Developed and presented proposals to clients to raise awareness of potential real estate investments.
- Reviewed market research data and changed sales plans accordingly.
Director of Memberships
ONE30M
Remote, Alabama
10.2021 - 01.2022
- Captured new customers ( luxury fashion Brands) by optimizing business strategies and launching products to diversify offerings.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Provided research and development on products to showcase benefits and retain customers.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Supervised marketing and planning activities to exceed segment sales and margin goals.
Luxury Sales Manager LATAM
Melia Hotels International.Cuba
Havana, Havana, Cuba
09.2008 - 12.2019
- Responsible for promotional planning and marketing budgeting (B2B) of Paradisus Brand for LATAM market.
- Account manager focused in cultivating stronger and more personal relationship with travel agencies and members of selected luxury networks and affiliations as Traveler Made, executing training, sale calls and presentations.
- In charge of annual Cuba Exceptional Tours and VIP programs for key accounts and luxury travel designers.
- Representative of Paradisus Resorts Cuba in luxury travel shows in Latin America and Europe.
- Personal assistant of commercial director of Melia Hotels International Cuba.
- Supervision of training and induction plans for new sales staff members
Commercial Director
Gran Caribe Hotels
Havana, Havana, Cuba
05.2007 - 06.2008
- Leading sales and promotional team force for one major Cuban hotel company with 50 hotels, including iconic National Hotel.
- Acting as interim Sales & Marketing Vice president in charge of Commercial planning and budget and official Representative abroad, tourism authorities , commercial partners and key accounts client.
- Developed strategic initiatives based on company objectives aimed at accelerating growth.
Commercial Specialist
Ministry Of Tourism Of Cuba
Havana, Havana, Cuba
01.2006 - 04.2007
- Coordination and supervision of Cuba destination commercial strategies, including updating pricing policies for UK, Russia and East Europe markets with main focus in touroperation channel and key accounts for introduction and support of new charter operations to Cuba.
- Researched and reported on business opportunities to increase Cuban market share.
- Developed and utilized weekly, monthly and annual reports to assist Commercial Director with key decisions and presentations for Ministry and Deputy Ministry of Marketing.
- Official representation in established international shows and fairs to increase Cuba brand awareness and expand business.
- Personal Assistant for Ministry or Deputy during official trips abroad and meetings with commercial strategic partners and VIPs .
- Conducted negotiation and partnership management with decision makers of leading networks of hotel chains, key accounts tour-operators and travel agencies for increasing tourism arrivals from designated markets.
Commercial Executive
Cubanacan Travel Agency
Cayo Coco, Ciego De Avila, Cuba
01.2005 - 01.2006
- Commercial supervision and local support as DMC for charter operation and tour-operators in Cayo Coco, expanding Cuban beach destination.
- Managed all sales planning activities, promotions, and product launches resulting in expanded revenues.
- Maximized business potential by providing excellent customer service and ensuring client retention.
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings
- Attention and organization of fam trips, prospection visits and VIPs.
- Advised on capturing strategies, solutions and costing with effective contracting pricing deals.
Education
Associate Degree - Hotel Management
Formatur
Santa Clara, Villa Clara. Cuba 09.1989 - 06.1995
Licénciate Degree - Journalism
Faculty of Journalism. Havana University
Havana, Cuba 09.1989 - 06.1995
Skills
Business development and planning
Spanish and English
Spanish is my mother language and English my professional language
Books & Travel :Always looking for a good Story, interesting and authentic people and great sceneries
Always looking for a good story and inspiration so great natural sceneries, patrimonial cities from Florence, Machu Pichu, to Old Havana (of course). Authentic and talented people and their creations are the best cocktails for me. As a professional host I'm driven by the value of recognition of diversity and the desire to connect in a profund and transformative way with people despite age, race, nationality, social, political and cultural background.
Additional Information:
Permanent Resident ( Green Card Holder authorized to work in the US for any employer)
Work Life Balance: As a new mom I would prefer to work remotely from home (total or partial), although I'm open to consider other options as well, always with the guaranty of a positive interrelation between work and family. Disposition to travel national and abroad up to 25%.
Affiliation: The Transformational Travel Council.
Timeline
Realtor
RE/MAX Advantage South
10.2022 - Current
Director of Memberships
ONE30M
10.2021 - 01.2022
Luxury Sales Manager LATAM
Melia Hotels International.Cuba
09.2008 - 12.2019
Commercial Director
Gran Caribe Hotels
05.2007 - 06.2008
Commercial Specialist
Ministry Of Tourism Of Cuba
01.2006 - 04.2007
Commercial Executive
Cubanacan Travel Agency
01.2005 - 01.2006
Associate Degree - Hotel Management
Formatur
09.1989 - 06.1995
Licénciate Degree - Journalism
Faculty of Journalism. Havana University
09.1989 - 06.1995
Similar Profiles
Rob AndertRob Andert
Realtor at RE/MAX Advantage PlusRealtor at RE/MAX Advantage Plus
Cory Shawn O'Neal Jr.Cory Shawn O'Neal Jr.
Director of Marketing and Graphic Design at RE/MAX Advantage RealtyDirector of Marketing and Graphic Design at RE/MAX Advantage Realty
Chandler SumerourChandler Sumerour
Licensed Affiliate Broker - Realtor at The Ashton Real Estate Group of RE/MAX AdvantageLicensed Affiliate Broker - Realtor at The Ashton Real Estate Group of RE/MAX Advantage
Harris SmithHarris Smith
Special Assistant at The Office of Senator Tommy TubervilleSpecial Assistant at The Office of Senator Tommy Tuberville
Kelsie DowdellKelsie Dowdell
Assistant Manager at DardenAssistant Manager at Darden