Accomplished, strategic, creative leader with a passion for building impactful brands. Expert in concept development, cross-functional collaboration, and delivering high-quality campaigns that drive engagement and business results.
Led the creative team for NCL’s Prima-class launch. Directed a full brand overhaul, strategy, concept, to production. Hired hybrid producers to streamline video and still shoots.
Delivered a 90-day content pipeline to support proactive brand initiatives. Replaced staged shoots with iPhone content for real, relatable storytelling. Tracked trend insights to keep visuals and audio resonant with audiences.
Worked on high-profile Nissan campaigns with Lucasfilm and ESPN partnerships. Partnered with David Leitch to relaunch Pathfinder, building a multi-channel campaign. Brought fresh thinking to sales events, point-of-purchase, and brand-refresh efforts.
Connected strategic insight to creative execution across top agencies—The Brooklyn Brothers, Ogilvy, DDB, StrawberryFrog—and brands like Hershey, IKEA, BMW, and AMC.
GOLD CHARLIE Mixed Media Campaign | GOLD CHARLIE OOH | BEST OF SHOW I GOLD ADDY OOH I GOLD ADDY Poster | GOLD ADDY Print Campaign | GOLD ADDY Mixed Media Campaign I SILVER ADDY OOH | SILVER ADDY Poster | SILVER ADDY Print Campaign