Lisa Palmieri
Cheshire,CT
Summary
Dynamic and creative marketer with a highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
25
25
years of professional experience
Work History
Wedding Photographer
Russells Photography Studio
06.2012 - Current
- Interview clients to determine preferences and image requirements.
- Fabricated camera, lighting, and backdrops to capture image.
- Photographed high-quality images for both print and internet.
- Inspected proofs to ensure high quality, edit and retouched as needed.
- Planned and prepared all on-location and studio shoots.
Marketing Director
M. Salon And Spa
06.2022 - 05.2023
- Created innovative strategies to drive customer engagement.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Generated dynamic marketing content and communication tools for promotional campaigns.
- Increased website traffic & monthly sales by an average of 30% each month utilizing digital strategies, print advertising and word-of-mouth tactics. techniques.
Marketing Consultant
324 Consulting
02.2019 - 05.2022
- Planned marketing campaigns, maximizing increased sales and leads.
- Tracked key metrics and developed spreadsheets and data models.
- Maximized advertising efforts by developing content for social media posts, Google ads and pay-per-click ads.
- Wrote engaging marketing, advertising, and website copy.
- Regularly updated and edited content for client websites.
- Directed marketing plans for 5+ clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals
Professional Photographer
LMP Photography & Design
06.2000 - 06.2012
- Executed marketing plans and strategies to bring in potential clients.
- Photographed high-quality images for various print and digital projects.
- Planned and prepared all on-location and studio shoots.
- Selected and set up appropriate props, backdrops, and lighting.
- Digitally edited photos to enhance appearance, cataloged and uploaded photographs for all clients
Assistant Store Manager
Coach Outlet Store
03.2011 - 05.2012
- Achieved monthly sales by 10% through customer engagement and strategic staff coaching.
- Managed open and closing procedures to keep daily tasks efficient.
- Delivered friendly, knowledgeable service by applying proactive monitoring and corrective action strategies.
- Supervised 10 associates with display merchandising plans.
- Coached team on effective upselling and cross-selling methods.
Marketing Communications Manager
Subway World Headquarters
03.1998 - 06.2003
- Worked with the public relations team to communicate and maintain internal and external corporate messaging.
- Designed and managed all online and print marketing materials.
- Consulted with Sales and New Business departments to manage marketing initiatives promoting increased Franchise Sales.
- Negotiated and purchased advertising space in trade magazines, journals, newspapers, radio and online publications.
- Tracked all qualified leads and evaluated marketing results.
Education
Bachelor of Science - Marketing
Quinnipiac University
Hamden, CT05.1997
Photography
Paier College of Art
Hamden, CTSkills
- Adobe Creative Suite
- Microsoft Office Suite
- Graphic design
- Photographic editing
- Merchandising
- Google Analytics
- Multi-Channel Campaigns
- Digital Marketing
- Social Media marketing
- Consumer behavior
- Relationship Building
- Project Management
- Marketing Strategies
Timeline
Marketing Director
M. Salon And Spa
06.2022 - 05.2023
Marketing Consultant
324 Consulting
02.2019 - 05.2022
Wedding Photographer
Russells Photography Studio
06.2012 - Current
Assistant Store Manager
Coach Outlet Store
03.2011 - 05.2012
Professional Photographer
LMP Photography & Design
06.2000 - 06.2012
Marketing Communications Manager
Subway World Headquarters
03.1998 - 06.2003
Bachelor of Science - Marketing
Quinnipiac University
Photography
Paier College of Art
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